DMI Track
Social Media Strategy with AI
Go beyond generating content ideas with AI! This course equips learners with the knowledge and tools to navigate the full spectrum of AI-driven social media marketing—spanning research, content creation, video strategies, and performance analytics. With a holistic approach to AI, gain practical, actionable skills to plan, execute, and measure AI-powered social media strategies. Learn how to save time, elevate performance, and maximize results using AI.
63%
Be More Employable
63% of employers say that they are more likely to hire candidates with an AI skills certification on their CV.
#1
In Demand Skill
CMOs, Sales, LD and HR Leaders cite AI Strategy Development as the top skill gap in their businesses and teams.
62%
Drive Revenue
62% of marketers believe that AI will have an impact on increasing their revenue.
By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professional growth.
Mia Mora
Director, GTM Strategy and Operations
Courtney Sembler
Senior Manager
Hubspot
Neil Patel
Founder
Neil Patel Digital
Brian Corish
CEO & Founder
Elemental
Former MD of Accenture Song
Barry Thomas
Senior Global Thought Leader
Kantar
Former Head of Customer & Future of E-Commerce CocaCola
Social Media Strategy with AI Course
[price:TRACK_SMSAI-std]
Enrollment Deadline is Feb 26th
Course Overview
Duration
9 Hours Self Paced Learning
Enrollment
Enroll by Feb 26th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
Social Media Strategy with AI Course Overview
This course equips professionals to master social media marketing with AI tools and strategies. Learn to conduct research, create engaging content, implement video strategies, and optimize campaigns for measurable success across platforms.
↗4 Interactive Modules.
↗Associate Level Certification.
↗9 Hours of self-paced learning content.
↗DMI Professional Membership worth €150 included.
↗Access to the world's largest library of digital marketing resources.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Social Research with AI Tools↗Audience Analysis and Insights↗Creating Engaging Social Media Content with AI AI Tools for Text, Image, and Video↗Implementing AI-Enhanced Social Video Strategies↗Planning and Executing Social Media Campaigns↗Using AI Tools like ChatGPT, Canva, DALL-E, and Adobe Firefly↗Measuring and Optimizing Campaign↗Performance with Tools like Hootsuite and Buffer↗Video Analytics for YouTube and TikTok↗Building Social Media Strategies with AI↗Ethical and Strategic Use of AI
Who's It For?
Social Media Managers and Content Creators: Professionals seeking to meet the growing demand for engaging, platform-specific content. Learn to plan, execute, and manage social media campaigns with AI. Streamline content creation, optimize strategies, and deliver content that drives results.
Marketing Professionals and Brand Strategists: Individuals aiming to optimize social campaigns, audience engagement, and brand positioning through AI.
Freelancers and Digital Consultants: Experts expanding their offerings by integrating AI into social media planning and execution.
Students and Career Switchers: Aspiring marketers or professionals transitioning to social media roles, eager to build advanced, AI-driven skills.
Learning outcomes in a nutshell
Use AI tools to conduct audience, competitor, and industry research for actionable insights.
Develop and optimize social video campaigns using analytics from platforms like YouTube and TikTok.
Build, execute, and measure social media strategies with tools like Hootsuite, Buffer, and GA4.
Enhance content creation, including text, video, and images, through AI-powered tools.
Learn to set measurable goals and use performance data to refine strategies.
Use AI insights to better understand and engage audiences across social platforms.
Apply ethical guidelines and transparency when integrating AI into social media marketing.
Learn to track, analyze, and interpret social media campaign performance with and without AI tools.
- AI for Social Research and Insights
Use AI tools to conduct audience, competitor, and industry research for actionable insights.
- Implementing Social Video Strategies
Develop and optimize social video campaigns using analytics from platforms like YouTube and TikTok.
- Planning and Managing Social Media Campaigns
Build, execute, and measure social media strategies with tools like Hootsuite, Buffer, and GA4.
- AI-Driven Content Optimization
Enhance content creation, including text, video, and images, through AI-powered tools.
- Data-Driven Social Strategy Development
Learn to set measurable goals and use performance data to refine strategies.
- Maximizing Audience Engagement with AI
Use AI insights to better understand and engage audiences across social platforms.
- Ethical AI Practices in Social Media
Apply ethical guidelines and transparency when integrating AI into social media marketing.
- Measuring Performance and ROI
Learn to track, analyze, and interpret social media campaign performance with and without AI tools.
What you'll learn
4 Modules • Approx 9 hours Learning content
Module 1 - Strategic Insights through Social Research and AI
Discover the importance of social research and learn to gather valuable insights using AI tools. Explore audience, competitor, and industry research to align strategies with audience needs. Leverage AI for efficient analysis, creating customer personas, and driving more targeted campaigns.
Knowledge Gain:
Importance of Social Research and Insights Establishing Brand Capabilities and Goals Audience Research ToolsAudience Listening ToolsCompetitor ResearchIndustry ResearchCreating Customer Personas
Module 2 - Strategic Social Content Planning and Creation
Master the art of creating engaging social media content tailored to platform-specific audiences. Learn to utilize AI tools like ChatGPT, Canva, and DALL-E to enhance content ideation and optimization. Explore diverse formats such as Stories, live videos, and audio rooms to captivate audiences.
Knowledge Gain:
Content Marketing for SocialAligning Content to Priority Audiences Text in Social ContentVideo in Social Content Content Ideation Getting Started with ChatGPTImage, Video, and Audio AI Tools
Module 3 - Social Video Strategy
Develop compelling social video strategies for platforms like YouTube and TikTok. Learn to grow audiences, optimize video discoverability, and analyze campaign performance with AI-powered tools. Enhance ROI by integrating video into your broader marketing strategy.
Knowledge Gain:
Social Video Formats Interacting with an Online Community Video Discoverability and Optimization Building an Audience with Video YouTube Advertising Strategy Video Optimization Tools Analyzing Performance on TikTok
Module 4 - Building a Social Media Strategy
Plan, execute, and measure an effective social media strategy using AI-driven tools and data. Learn to set measurable goals, analyze performance, and create impactful media plans. Discover how AI can be integrated into strategy planning to achieve measurable results.
Knowledge Gain:
Social Strategy FundamentalsSocial Strategy Research Social Key Performance Indicators Social Strategy Measurement Creating a Media Plan for Social Analyzing Social PerformanceAI for Strategic Planning AI for Strategic Innovation
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
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Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
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300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
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Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
-Students and Career Switchers
-Freelancers and Digital Consultants
-Business Owners and Entrepreneurs
-Marketing Professionals and Brand Strategists
-Social Media Managers and Content Creators
Do I need to have a marketing background?
No. We will walk you through the fundamentals of Social Media Strategy with AI. You don’t need any specific marketing or AI background to take and succeed in this course.
How long does it take to complete?
You’ll have 12 weeks to complete and approximately 9 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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Become Certified in Social Media Strategy with AI
Advance your career by showing you have industry aligned AI skills and knowledge that can drive business success with a globally recognised DMI certification
€11k
Get Rewarded
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
87%
More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification.**
Source: DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
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Join 300.000+ Members
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Installments
Pay in 3 easy installments
[price:TRACK_SMSAI-std] / mo