Advanced Digital Strategy Course

Dave is an experienced leader in innovation & entrepreneurship with a demonstrated history of building innovative academic programs in emerging technologies, entrepreneurship, and strategic & digital marketing.

Neal is a leading figure in digital marketing with expertise in digital, content, influencer, and social media marketing. As the founder of PDCA Social, he serves as a Fractional CMO for top organizations. A sought-after international keynote speaker and university lecturer, Neal has shared insights on four continents and authored four influential marketing books, including "Maximize Your Social" and "The Age of Influence." In 2024 he will publish his fifth book “Digital Threads.

Adara is the Executive Vice President of Growth and Strategy at the American Marketing Association (AMA). With expertise in customer experience, leadership, and strategic planning, Adara has spearheaded transformative initiatives at AMA in key growth areas including professional and college chapters, AMA membership and brand experience.

With over 20 years of experience spanning tech start-ups to financial services, Brian thrives on disrupting traditional business roles with a blend of business strategy, artificial intelligence, technology, and innovation. From pioneering one of the world's first programmatic content delivery networks to winning entrepreneur of the year, to crafting highly differentiated customer experiences for iconic brands, Brian has led digital transformation across multiple industries, including F.S., Telco, and Automotive.

After 25 years at The Coca-Cola Company with landmark achievements in consumer marketing and ecommerce roles, Barry currently serves Kantar’s global customers while co-leading a successful family med spa in Atlanta. Barry is a results-oriented global leader with extensive experience in customer leadership, marketing, digital commerce, innovation, and artificial intelligence.

Olivia, CMO at Microsoft Ireland, is a seasoned Sr. marketer with extensive experience across Europe, the UK, and Ireland. As a member of the management team, Olivia develops long-term strategies to drive business contribution and profit. Her passion for cultivating big ideas that fuel growth and brand distinction, and leadership has consistently delivered sales and profit gains across multiple marketing teams.

Brian currently spearheads Google's shopping ads in Europe, bringing extensive experience from roles as European GM for AccuWeather, where he led global sales strategies across 30 countries. Prior to that, he held leadership positions at Twitter, Vodafone, and McKinsey & Co., where he led commercial initiatives and transformation projects driving growth and innovation across diverse industries.

Tom has over 20 years of experience spanning agency and B2B sectors. Tom has led initiatives for both B2B, driving global digital experience enhancement for IBM, as well as running the strategic GTM implementation for IBM’s Field Marketing organisation, and is known for his client-first approach and strategic leadership, with strong digital expertise.

With over 25 years of experience in professional and higher education, Sarah has designed and launched innovative programs to meet the needs of students and corporate clients. Currently serving as the Dean of BPP Business School, Sarah focuses on practitioner-oriented education to equip graduates with career-ready skills.

With 20 years of marketing experience, Ty’s expertise spans B2B marketing, digital marketing, content strategy, and marketing education. Currently serving as the Director of Market Engagement at The B2B Institute, a think tank funded by LinkedIn, Ty shares valuable insights to help marketers thrive in B2B marketing and decision-making.

Dave is an experienced leader in innovation & entrepreneurship with a demonstrated history of building innovative academic programs in emerging technologies, entrepreneurship, and strategic & digital marketing.

Neal is a leading figure in digital marketing with expertise in digital, content, influencer, and social media marketing. As the founder of PDCA Social, he serves as a Fractional CMO for top organizations. A sought-after international keynote speaker and university lecturer, Neal has shared insights on four continents and authored four influential marketing books, including "Maximize Your Social" and "The Age of Influence." In 2024 he will publish his fifth book “Digital Threads.

Adara is the Executive Vice President of Growth and Strategy at the American Marketing Association (AMA). With expertise in customer experience, leadership, and strategic planning, Adara has spearheaded transformative initiatives at AMA in key growth areas including professional and college chapters, AMA membership and brand experience.

Based in New York, NY, Mia is currently the Director of GTM Strategy and Operations, Technology Transformation at Google, and has held leadership positions in consultancy and sales throughout her career in Google, and SuperMedia. With a diverse skill set encompassing Mobile Advertising, Microsoft Office, Google Analytics, Sales Process, SEM Mia brings valuable insights to the industry.

As the Director of HubSpot Academy, Courtney is a dynamic leader shaping the digital marketing landscape with a deep understanding of inbound marketing. Courtney's expertise spans various facets of inbound marketing and customer education programs at scale, and she is committed to driving transformative growth and success on a global scale.