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DMI Track

Advanced Digital Strategy Course

Understand the fundamentals of digital communications and branding decisions that companies make when developing brands and explore the tactics, tools, and best practices for visualising, presenting, and reporting data and use insights to take actions that generate a higher ROI.

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Associate Certification

Globally recognized

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Includes DMI Membership

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Advanced Digital Strategy Course Overview

This expert-led short course is ideal for marketing professionals that want to plan, build, execute, and optimise an advanced digital marketing strategy. You will quickly increase your skills by exploring key areas such as brand building, budgeting, how to make data-driven decisions and focus on digital transformation strategy to drive growth.

4 Interactive Modules.

Associate Level Certification.

10 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Marketing Communication FundamentalsBrand CommunicationsPublic RelationsUnderstanding DataAnalytics and Analysing DataPlanning a Digital Marketing BudgetManaging Digital Marketing and Digital Transformation ProjectsDriving Business Performance and Growth

What you'll learn

4 Modules • Approx 10 hours Learning content


Module 1 - Communications and Branding

2h 32mins

Explore the theory of communications and the digital and traditional media mix. You will explore the concepts of brand equity and architecture and learn from seeing examples of how successful brands are built. You will also learn how to work with different stakeholders in the media and know the value of public relations to marketing activities.

Knowledge Gain:

Marketing Communication FundamentalsFundamentals of Digital CommunicationsBrand DecisionsBrand CommunicationsPublic Relations

Toolkits included:

Creative Brief Template

Brand Style Elements Template

Expert Insights:

How to Write a Press Release


Module 2 - Using Data to Make Decisions Risk

3h 48mins

Deep dive into data visualisation, reporting and understand the fundamentals of digital marketing analytics and the best practices to apply in order to gain crucial insights into your campaigns

Knowledge Gain:

Understanding DataUniversal Analytics & GA4Analyzing DataReporting on and Visualizing DataTurning Data into ActionsMetrics and Measuring Progress

Expert Insights:

Walkthrough - Universal Analytics Overview

Walkthrough - GA4 Overview

Vizualising Data with Excel

Using Google Optimize to Improve Performance


Module 3 - Budgeting for a Digital Strategy

1h 48mins

Focus on the factors used to determine a digital marketing campaign budget and use budget tracking and media planning tools to explore creative budgets, media budgets, and digital media pricing

Knowledge Gain:

Planning a Digital Marketing BudgetApplying a Digital Marketing BudgetDigital Media PricingChannel Integrations and Attribution

Toolkits included:

Digital Marketing Budgets

Paid Media Budget Forecasting Tool

Paid Media Scenario Forecasting Tool


Module 4 - Using Digital Transformation to Drive Growth

1h 52mins

Explore the concepts of digital transformation and how project management skills can be used to successfully implement projects. You will see the benefits of selecting the correct tactics and channels to suit your objectives and target audience. You will also explore techniques and tactics to drive growth and expansion in an organisation

Knowledge Gain:

Managing Digital Marketing and Digital Transformation ProjectsSelecting Digital ChannelsDigital Strategic FrameworksDriving Business Performance and GrowthDigital Strategies and Growth

Toolkits included:

Project Brief Template

Market Expansion Tool

Case Study/Webinar

HSBC: Driving Digitization in Banking


of DMI graduates think DMI certification is valuable

Google Stars

200+ 5 Star Customer Reviews


got a new role in digital marketing or changed their career path

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Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

Join a community & get tools for life

Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

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300,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend...

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 300,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

This short course is aimed at marketing professionals seeking skills enabling them to assume responsibility for planning, building, executing, and optimising a digital marketing strategy. Whether you’re considering changing job roles, are taking on a new project, or are simply curious about the subject and want to learn more, this course will quickly increase your skills in digital strategy in key areas including brand building, budgeting, gaining insights from analytics and digital transformation speed.

Do I need to have a marketing background?

No. We will walk you through the fundamentals of Digtal Strategy. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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