DMI Track
UX AND WEB DESIGN COURSE
How do you deliver a world class user experience for your customers? This online UX and Web Design course teaches the core principles of brilliant design and UX. Learn graphics, creative messaging, user testing and how to successfully project manage your way to a fully optimised website. Delivered in bite sized modules, toolkits and case studies.
The Global Authority
12 years delivering excellence
200,000 + Members
Join a global community
Associate Certification
Globally recognized
Includes DMI Membership
FREE with all courses
UX AND WEB DESIGN
[price:TRACK_UXWEB-std]
Enrollment Deadline is Sep 27th
Course Overview
Duration
11 Hours Self Paced Learning
Enrollment
Enroll by Sep 27th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
Training more than 2 people?
Get team access to elite digital marketing training
Try Tracks for EnterpriseUX and Website Design Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in UX and Web design.
↗5 Interactive Modules.
↗Associate Level Certification.
↗11 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Web Design & Optimisation↗Problem-Solving↗UX Design↗Graphic Design Principles↗Search Engine Marketing↗Project Management↗Google Analytics
What you'll learn
5 Modules • Approx 11 hours Learning content
Module 1 - Website Design and Problem-Solving
1h 36mins
In this module we’ll show you the questions you need to ask when creating your website. We show you how to measure what happens when customers visit your site, and how to improve their experienc
Knowledge Gain:
Web Design and Website Optimization Publishing a Basic Website Importance of User Experience5 Usability Principles that make visitors stickEnhancing Your Problem-Solving Skills
Case Study/Webinar
Slack: Blowing Up the Business Communications Realm
Module 2 - Design-Led Websites and eCommerce
3h 21mins
Your visitors are far more likely to become paying customers if you give them an easy to use experience. This module teaches you to think like your customers, and how to solve their problems.
Knowledge Gain:
The Principles of UX Design Visual Design: Best Practices UX Patterns for Web Design The Power of Design-Led Content Marketing UX Prototyping and Testing Implementing Good UX Design
Toolkits included:
Infographic: The 5 Steps of Keyword Research
Toolkit & Handbook: On-Site SEO Audit
Case Study/Webinar
Voice Search with Clark Boyd (podcast)
Module 3 - Graphic Design and Creative Skills
1h 33mins
From imagery to sales copy, this module teaches you how to deliver brilliant, eye catching creative that resonates for your customers.
Knowledge Gain:
Enhancing Your CreativityGraphic Design Principles and Best Practices Design Foundations: Brand Guidelines and ConsistencyDesigning and Building Graphics
Toolkits included:
Content Ideation Template
Style Elements Template and Worksheet
Case Study/Webinar
Glossier: A Thoroughly Modern Beauty Brand
Module 4 - SEO for Websites
2h 12mins
Learn how your customers find and interact with your website. Learn to improve user journeys and build a mobile friendly experience your visitors.
Knowledge Gain:
Inbound Channels: Search Engine MarketingThe Growth of eCommerce – and How to Optimize a Website for Mobile
Toolkits included:
On-Site SEO Audit Handbook
Case Study/Webinar
Why SEO is Changing and How Best to Respond
Module 5 - Tracking Websites and Project Management
2h 7mins
Your website looks and feels great, but do you know if your customers feel the same? Here, we teach you how to research their behavior with Analytics, and set clear identifiable goals for your site.
Knowledge Gain:
Project Management Creating and Configuring a Google Analytics Account The Best Analytics Tools for Digital Marketing 3 Ways Little Data Trumps Big Data for Delivering a Superior User Experience Setting Goals with Google Analytics
Toolkits included:
One-year Gantt Calendar Template
Funnel Conversion Reporting Toolkit
Case Study/Webinar
Tinder: Taking Dating into a Dystopian Future?
85%
of DMI graduates think DMI certification is valuable
200+ 5 Star Customer Reviews
38%
got a new role in digital marketing or changed their career path
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 250,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
2 globally recognized certifications
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
250,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 250,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
The course provided me with the necessary knowledge and a clear guideline…
Joy T, Germany
It’s perfect or people just starting out on their journey.. through to seasoned pros
Adam F, United Kingdom
Our 250,000+ Members work for companies like:
Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals of UX and Wesite Design. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
Buy Now
Become a Certified Digital Marketing Associate
Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game
85%
38%
of DMI graduates think DMI certification is valuable
200+ 5 Star Customer Reviews
got a new role in digital marketing or changed their career path
Buy Now
Join 160.000+ Members
[price:TRACK_UXWEB-std]
Installments
Pay in 3 easy installments
[price:TRACK_UXWEB-std/0/3] / mo