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DMI TRACK

UX and Website Design

How do you deliver a world class user experience for your customers? This course teaches the core principles of brilliant design and UX. Learn graphics, creative messaging, user testing and how to successfully project manage your way to a fully optimized website. Delivered in bite sized modules, toolkits and case studies. Free DMI membership included.

How do you deliver a world class user experience for your customers? This course teaches the core principles of brilliant design and UX. Learn graphics, creative messaging, user testing and how to successfully project manage your way to a fully optimised website. Delivered in bite sized modules, toolkits and case studies. Free DMI membership included.

Special Discount - Save 30% $445

Special Discount - Save 30% $445

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Certification

Associate Certification

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Globally recognized

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Includes DMI Membership

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$311 $445

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UX and Web Design

$311 $445

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Course Overview

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Duration

11 Hours Self Paced Learning

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Format

100% Online - On Demand

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Certification

Associate Certification

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Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in UX and Web design.

5 Interactive Modules.                                                  Associate Level Certification.
 11 Hours self-paced learning content.                        FREE DMI Membership included.
Practical Toolkits and Templates.

5 Interactive Modules.
Associate Level Certification.
11 Hours self-paced learning content.
Practical Toolkits and Templates.
FREE DMI Membership included.

Key skills and competencies you will gain

Web Design & Optimization Problem-Solving UX Design Graphic Design Principles

Web Design & Optimisation Problem-Solving UX Design Graphic Design Principles

Search Engine Marketing Project Management Google Analytics

↗ Collecting and Processing Data   ↗ Data Cleansing
↗ Data Analysis and Forecasting 
↗ Problem-Solving
↗ Data Security   ↗ Presentation Skills
↗ Visualizing and Reporting Data   ↗ Agile Thinking

This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.

What you'll learn

5 Modules • Approx 11 hours Learning Content

Module 1 - Website Design and Problem-Solving 1h 36mins

In this module we’ll show you the questions you need to ask when creating your website. We show you how to measure what happens when customers visit your site, and how to improve their experience.

Knowledge Gain:

Web Design and Website Optimization Publishing a Basic Website  Importance of User Experience 5 Usability Principles that make visitors stick  Enhancing Your Problem-Solving Skills  

Case Study:

Slack: Blowing Up the Business Communications Realm

Module 2 - Design-Led Websites and eCommerce 3h 21mins

Your visitors are far more likely to become paying customers if you give them an easy to use experience. This module teaches you to think like your customers, and how to solve their problems.

Knowledge Gain:

The Principles of UX Design  Visual Design: Best Practices   UX Patterns for Web Design   The Power of Design-Led Content Marketing   UX Prototyping and Testing   Implementing Good UX Design  

Toolkits Included:

  • Do Your Webpages Pass the Five-Second Usability Test?
  • Optimizing an eCommerce Website Design and UX
  • 4 Simple Steps For Easy, Affordable eCommerce Success

Case Study/Webinar:

  • Setting up an eCommerce Business
  • ASOS: Setting the Trend with Innovative Digital Strategies
  • Amazon and eBay: Learning from the Online Retail Giants
Module 3 - Graphic Design and Creative Skills 1h 33mins

From imagery to sales copy, this module teaches you how to deliver brilliant, eye catching creative that resonates for your customers.

Knowledge Gain:

Enhancing Your Creativity   Graphic Design Principles and Best Practices  Design Foundations: Brand Guidelines and Consistency  Designing and Building Graphics  

Toolkits included:

  • Content Ideation Template
  • Style Elements Template and Worksheet

Case Study/Webinar:

Glossier: A Thoroughly Modern Beauty Brand

Module 4 - SEO for Websites 2h 12mins

Learn how your customers find and interact with your website. Learn to improve user journeys and build a mobile friendly experience your visitors.

Knowledge Gain:

Inbound Channels: Search Engine Marketing   The Growth of eCommerce – and How to Optimize a Website for Mobile  

Toolkits included:

On-Site SEO Audit Handbook

Case Study/Webinar:

Why SEO is Changing and How Best to Respond

Module 5 - Tracking Websites and Project Management 2h 7mins

Your website looks and feels great, but do you know if your customers feel the same? Here, we teach you how to research their behavior with Analytics, and set clear identifiable goals for your site.

Knowledge Gain:

Project Management   Creating and Configuring a Google Analytics Account  The Best Analytics Tools for Digital Marketing  3 Ways Little Data Trumps Big Data for Delivering a Superior User Experience  Setting Goals with Google Analytics 

Toolkits included:

  • One-year Gantt Calendar Template
  • Funnel Conversion Reporting Toolkit

Case Study:

Tinder: Taking Dating into a Dystopian Future?

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

Global Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

DMI Community

Join a community & get tools for life

Join 100,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

DMICertification

Globally recognised certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on linkedin and social and get noticed.

100,000+ Members trust DMI
to Progress their Career

100,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 100,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend... 

Alden, Australia

The course provided me with the necessary knowledge and a clear guideline…

Joy T, Germany

It’s perfect or people just starting out on their journey.. through to seasoned pros

Adam F, United Kingdom

Our 100,000+ Members work for companies like:

Globally recognised certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.

Frequently Asked Questions

How much does this UX and Website Design short course cost?

The course fee is $445. We have a special price of $311 for a limited time which you can purchase  here. You can also enjoy a payment plan here which breaks the into easy monthly installments

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals UX and Website Design. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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Join 100,000+ members

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90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

89%

Alumni Promoted upon completion of DMI Course

Installments

Pay in 3 easy installments

$129 / mo

Pay in installments

Buy Now
30% off

Join 100,000+ members

$445 $311

Buy Now

Installments

Pay in 3 easy installments

$129 / mo

Pay in Installments