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DMI Track


How do you deliver a world class user experience for your customers? This online UX and Web Design course teaches the core principles of brilliant design and UX. Learn graphics, creative messaging, user testing and how to successfully project manage your way to a fully optimised website. Delivered in bite sized modules, toolkits and case studies.

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Associate Certification

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UX and Website Design Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in UX and Web design.

5 Interactive Modules.

Associate Level Certification.

11 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Web Design & OptimisationProblem-SolvingUX DesignGraphic Design PrinciplesSearch Engine MarketingProject ManagementGoogle Analytics

This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.

What you'll learn

5 Modules • Approx 11 hours Learning content


Module 1 - Website Design and Problem-Solving

1h 36mins

In this module we’ll show you the questions you need to ask when creating your website. We show you how to measure what happens when customers visit your site, and how to improve their experienc

Knowledge Gain:

Web Design and Website Optimization Publishing a Basic Website Importance of User Experience5 Usability Principles that make visitors stickEnhancing Your Problem-Solving Skills

Case Study/Webinar

Slack: Blowing Up the Business Communications Realm


Module 2 - Design-Led Websites and eCommerce

3h 21mins

Your visitors are far more likely to become paying customers if you give them an easy to use experience. This module teaches you to think like your customers, and how to solve their problems.

Knowledge Gain:

The Principles of UX Design Visual Design: Best Practices UX Patterns for Web Design The Power of Design-Led Content Marketing UX Prototyping and Testing Implementing Good UX Design

Toolkits included:

Infographic: The 5 Steps of Keyword Research

Toolkit & Handbook: On-Site SEO Audit

Case Study/Webinar

Voice Search with Clark Boyd (podcast)


Module 3 - Graphic Design and Creative Skills

1h 33mins

From imagery to sales copy, this module teaches you how to deliver brilliant, eye catching creative that resonates for your customers.

Knowledge Gain:

Enhancing Your CreativityGraphic Design Principles and Best Practices Design Foundations: Brand Guidelines and ConsistencyDesigning and Building Graphics

Toolkits included:

Content Ideation Template

Style Elements Template and Worksheet

Case Study/Webinar

Glossier: A Thoroughly Modern Beauty Brand


Module 4 - SEO for Websites

2h 12mins

Learn how your customers find and interact with your website. Learn to improve user journeys and build a mobile friendly experience your visitors.

Knowledge Gain:

Inbound Channels: Search Engine MarketingThe Growth of eCommerce – and How to Optimize a Website for Mobile

Toolkits included:

On-Site SEO Audit Handbook

Case Study/Webinar

Why SEO is Changing and How Best to Respond


Module 5 - Tracking Websites and Project Management

2h 7mins

Your website looks and feels great, but do you know if your customers feel the same? Here, we teach you how to research their behavior with Analytics, and set clear identifiable goals for your site.

Knowledge Gain:

Project Management Creating and Configuring a Google Analytics Account The Best Analytics Tools for Digital Marketing 3 Ways Little Data Trumps Big Data for Delivering a Superior User Experience Setting Goals with Google Analytics

Toolkits included:

One-year Gantt Calendar Template

Funnel Conversion Reporting Toolkit

Case Study/Webinar

Tinder: Taking Dating into a Dystopian Future?


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200+ 5 Star Customer Reviews


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Our courses are taught by industry leading skills experts with relevant career ready content.

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Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


2 globally recognized certifications

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

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300,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend...

Alden, Australia

The course provided me with the necessary knowledge and a clear guideline…

Joy T, Germany

It’s perfect or people just starting out on their journey.. through to seasoned pros

Adam F, United Kingdom

Our 300,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals of UX and Wesite Design. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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Pay in 3 easy installments

[price:TRACK_UXWEB-std/0/3] / mo