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Associate Certification
Includes DMI Membership
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Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in UX and Web design.
↗ 5 Interactive Modules.
↗ Associate Level Certification.
↗ 11 Hours self-paced learning content.
↗ Practical Toolkits and Templates.
↗ FREE DMI Membership included.
Key skills and competencies you will gain
↗ Collecting and Processing Data ↗ Data Cleansing
↗ Data Analysis and Forecasting
↗ Problem-Solving
↗ Data Security ↗ Presentation Skills
↗ Visualizing and Reporting Data ↗ Agile Thinking
This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.
What you'll learn
5 Modules • Approx 11 hours Learning Content
Module 1 - Website Design and Problem-Solving
1h 36mins
In this module we’ll show you the questions you need to ask when creating your website. We show you how to measure what happens when customers visit your site, and how to improve their experience.
Knowledge Gain:
Web Design and Website Optimization Publishing a Basic Website Importance of User Experience 5 Usability Principles that make visitors stick Enhancing Your Problem-Solving Skills
Case Study:
Slack: Blowing Up the Business Communications Realm
Module 2 - Design-Led Websites and eCommerce
3h 21mins
Your visitors are far more likely to become paying customers if you give them an easy to use experience. This module teaches you to think like your customers, and how to solve their problems.
Knowledge Gain:
The Principles of UX Design Visual Design: Best Practices UX Patterns for Web Design The Power of Design-Led Content Marketing UX Prototyping and Testing Implementing Good UX Design
Toolkits Included:
- Do Your Webpages Pass the Five-Second Usability Test?
- Optimizing an eCommerce Website Design and UX
- 4 Simple Steps For Easy, Affordable eCommerce Success
Case Study/Webinar:
- Setting up an eCommerce Business
- ASOS: Setting the Trend with Innovative Digital Strategies
- Amazon and eBay: Learning from the Online Retail Giants
Module 3 - Graphic Design and Creative Skills
1h 33mins
From imagery to sales copy, this module teaches you how to deliver brilliant, eye catching creative that resonates for your customers.
Knowledge Gain:
Enhancing Your Creativity Graphic Design Principles and Best Practices Design Foundations: Brand Guidelines and Consistency Designing and Building Graphics
Toolkits included:
- Content Ideation Template
- Style Elements Template and Worksheet
Case Study/Webinar:
Glossier: A Thoroughly Modern Beauty Brand
Module 4 - SEO for Websites
2h 12mins
Learn how your customers find and interact with your website. Learn to improve user journeys and build a mobile friendly experience your visitors.
Knowledge Gain:
Inbound Channels: Search Engine Marketing The Growth of eCommerce – and How to Optimize a Website for Mobile
Toolkits included:
On-Site SEO Audit Handbook
Case Study/Webinar:
Why SEO is Changing and How Best to Respond
Module 5 - Tracking Websites and Project Management
2h 7mins
Your website looks and feels great, but do you know if your customers feel the same? Here, we teach you how to research their behavior with Analytics, and set clear identifiable goals for your site.
Knowledge Gain:
Project Management Creating and Configuring a Google Analytics Account The Best Analytics Tools for Digital Marketing 3 Ways Little Data Trumps Big Data for Delivering a Superior User Experience Setting Goals with Google Analytics
Toolkits included:
- One-year Gantt Calendar Template
- Funnel Conversion Reporting Toolkit
Case Study:
Tinder: Taking Dating into a Dystopian Future?
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Our courses are taught by industry leading skills experts with relevant career ready content.
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Join 100,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognised certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on linkedin and social and get noticed.
100,000+ Members trust DMI
to Progress their Career
100,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 100,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
The course provided me with the necessary knowledge and a clear guideline…
Joy T, Germany
It’s perfect or people just starting out on their journey.. through to seasoned pros
Adam F, United Kingdom
Our 100,000+ Members work for companies like:
Globally recognised certification
The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions
How much does this UX and Website Design short course cost?
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals UX and Website Design. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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