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DMI Track

Email Marketing Course Online

This online Email Marketing course provides certification and rich, job-ready skills to take your email strategy to the next level. Learn about creating and testing different email content, time management, data strategy and the key concepts in Marketing Automation.

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Associate Certification

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Includes DMI Membership

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Email Marketing Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly immerse you into the world of Email Marketing

4 Interactive Modules.

Associate Level Certification.

11 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Data StrategyEmail StrategiesTime ManagementCopywritingEmail ContentTesting and OptimizationEmail Metric Reporting

These short courses are DMI Tracks, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.

What you'll learn

4 Modules • Approx 11 hours Learning content


Module 1 - Data Strategy

3h 59mins

An effective email strategy is underpinned by solid data management and segmentation.

Knowledge Gain:

Developing an Email Strategy Managing Email Data Growing an Email Subscriber Database

Toolkits included:

Buyer Persona Template

The Definitive GDPR Checklist for Marketers

All About the California Consumer Privacy Act (CCPA)

Case Study/Webinar

Email Marketing Strategy, the Ultimate Blueprint

The Skimm: Disrupting News Media and Making Email Cool Again


Module 2 - Crafting Content and Managing Time

2h 11mins

Develop your knowledge of email marketing by learning how to craft timely email content that increases open rates and conversions.

Knowledge Gain:

Creating Email Content The Anatomy of an Effective Marketing Email 4 Tips for Crafting the Perfect Email Subject Line Managing Your Time Effectively

Toolkits included:

Email Content & Copywriting Checklist

One-year Gantt calendar template

Expert Insights:

Peak Seasonal Sales Planning to Maximize Revenue


Module 3 - Creativity and Designing Content

2h 24mins

Learn how to design visually appealing content that resonates with your customers.

Knowledge Gain:

Enhancing Your Creativity Designing Emails Integrating Email Features The Essential Guide to Optimizing Your Emails for Mobile Graphic Design Principles and Best Practices Design Foundations: Brand Guidelines and Consistency

Toolkits included:

Content Ideation Template

Brand Style Elements Template

Case Study/Webinar

Lego: The Building Blocks of a Modern-Day Superbrand


Module 4 - Testing, Optimization, and Automation

2h 21mins

Discover the power of testing, optimizing your email strategy. Also, learn about the growing importance Marketing automation.

Knowledge Gain:

Testing Email Campaigns 5 Key Email Metrics You Should Be Tracking Key Concepts in Marketing Automation A Practical Guide to the Top Email Marketing Automation Tools

Toolkits included:

Email Marketing Campaign Results Dashboard

Email & Social Media Campaign ROI Calculator

Case Study/Webinar

Salesforce: From Humble Beginnings to Major Global Impact


of DMI graduates think DMI certification is valuable

Google Stars

200+ 5 Star Customer Reviews


got a new role in digital marketing or changed their career path

Skills Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

Join a community & get tools for life

Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

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300,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend...

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 300,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Email Marketing

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals of Email Marketing. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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