DMI TRACK

Email Marketing

This Email Marketing course provides certification and rich, job-ready skills to take your email strategy to the next level. Learn about creating and testing different email content, time management, data strategy and the key concepts in Marketing Automation. Also includes free DMI Membership for six months.

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The Global Authority

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Members

100,000 + Members

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Certification

Associate Certification

Globally recognized

Membership

Includes DMI Membership

FREE with all courses

Email Marketing

$445

Shape Enrollment deadline

Buy Now for $445 Pay in Installments

Course Overview

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Duration

11 Hours Self Paced Learning

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Format

100% Online - On Demand

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Certification

Associate Certification

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Email Marketing Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly immerse you into the world of Email Marketing

4 Interactive Modules.                                                  Associate Level Certification.
 11 Hours self-paced learning content.                        FREE DMI Membership included.
Practical Toolkits and Templates.

4 Interactive Modules.
Associate Level Certification.
 11 Hours self-paced learning content.
Practical Toolkits and Templates.
FREE DMI Membership included.

Key skills and competencies you will gain

Data Strategy Email Strategies Time Management Copywriting

Email Content Testing and Optimization Email Metric Reporting

↗ Data Strategy   ↗ Email Strategies
↗ Time Management 
↗ Copywriting
↗ Email Content   ↗ Testing and Optimization
↗ Email Metric Reporting

This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.

What you'll learn

4 Modules • Approx 11 hours Learning Content

Module 1 - Data Strategy 3h 59mins

An effective email strategy is underpinned by solid data management and segmentation.

Knowledge Gain:

Developing an Email Strategy Managing Email Data Growing an Email Subscriber Database 

Toolkits:

  • Buyer Persona Template
  • The Definitive GDPR Checklist for Marketers
  • All About the California Consumer Privacy Act (CCPA)

Case Study:

  • Email Marketing Strategy, the Ultimate Blueprint
  • The Skimm: Disrupting News Media and Making Email Cool Again
Module 2 - Crafting Content and Managing Time 2h 11mins

Develop your knowledge of email marketing by learning how to craft timely email content that increases open rates and conversions.

Knowledge Gain:

Creating Email Content The Anatomy of an Effective Marketing Email 4 Tips for Crafting the Perfect Email Subject Line Managing Your Time Effectively 

Toolkits:

  • Email Content & Copywriting Checklist
  • One-year Gantt calendar template

Case Studies:

Netflix: A Marketing and Business Powerhouse

Expert Insights:

Peak Seasonal Sales Planning to Maximize Revenue

Module 3 - Creativity and Designing Content 2h 24mins

Learn how to design visually appealing content that resonates with your customers.

Knowledge Gain:

Enhancing Your Creativity   Designing Emails  Integrating Email Features  The Essential Guide to Optimizing Your Emails for Mobile Graphic Design Principles and Best Practices Design Foundations: Brand Guidelines and Consistency 

Toolkits:

  • Content Ideation Template
  • Brand Style Elements Template

Case Study/Webinar:

Lego: The Building Blocks of a Modern-Day Superbrand

Module 4 - Testing, Optimization, and Automation 2h 21mins

Discover the power of testing, optimizing your email strategy. Also, learn about the growing importance Marketing automation.

Knowledge Gain:

Testing Email Campaigns   5 Key Email Metrics You Should Be Tracking Key Concepts in Marketing Automation   A Practical Guide to the Top Email Marketing Automation Tools

Toolkits:

  • Email Marketing Campaign Results Dashboard
  • Email & Social Media Campaign ROI Calculator

Case Study/Webinar:

Salesforce: From Humble Beginnings to Major Global Impact

Exam available from 30th October 2020

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

Global Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

DMI Community

Join a community & get tools for life

Join 100,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

DMICertification

Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on linkedin and social and get noticed.

100,000+ Members trust DMI
to Progress their Career

100,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 100,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend... 

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 100,000+ Members work for companies like:

Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.

Frequently Asked Questions

How much does this Email Marketing short course cost?

The course fee is $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in email marketing.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals Email Marketing. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

Buy Now

Become a Certified Digital Marketing Associate

Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game

Buy Now

Join 100,000+ members

$445

Buy Now

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

Alumni Promoted upon completion of DMI Course

Installments

Pay in 3 easy installments

$185 / mo

Pay in installments

Buy Now

Join 100,000+ members

$445

Buy Now

Installments

Pay in 3 easy installments

$185 / mo

Pay in Installments