DMI TRACK
Online Email Marketing Course
This online Email Marketing course provides certification and rich, job-ready skills to take your email strategy to the next level. Learn about creating and testing different email content, time management, data strategy and the key concepts in Marketing Automation.
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Associate Certification
Globally recognized
Includes DMI Membership
FREE with all courses
Email Marketing Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly immerse you into the world of Email Marketing
↗ 4 Interactive Modules.
↗ Associate Level Certification.
↗ 11 Hours self-paced learning content.
↗ Practical Toolkits and Templates.
↗ FREE DMI Membership included.
Key skills and competencies you will gain
↗ Data Strategy ↗ Email Strategies
↗ Time Management
↗ Copywriting
↗ Email Content ↗ Testing and Optimization
↗ Email Metric Reporting
This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.
What you'll learn
4 Modules • Approx 11 hours Learning Content
Module 1 - Data Strategy
3h 59mins
An effective email strategy is underpinned by solid data management and segmentation.
Knowledge Gain:
Developing an Email Strategy Managing Email Data Growing an Email Subscriber Database
Toolkits:
- Buyer Persona Template
- The Definitive GDPR Checklist for Marketers
- All About the California Consumer Privacy Act (CCPA)
Case Study:
- Email Marketing Strategy, the Ultimate Blueprint
- The Skimm: Disrupting News Media and Making Email Cool Again
Module 2 - Crafting Content and Managing Time
2h 11mins
Develop your knowledge of email marketing by learning how to craft timely email content that increases open rates and conversions.
Knowledge Gain:
Creating Email Content The Anatomy of an Effective Marketing Email 4 Tips for Crafting the Perfect Email Subject Line Managing Your Time Effectively
Toolkits:
- Email Content & Copywriting Checklist
- One-year Gantt calendar template
Case Studies:
Netflix: A Marketing and Business Powerhouse
Expert Insights:
Peak Seasonal Sales Planning to Maximize Revenue
Module 3 - Creativity and Designing Content
2h 24mins
Learn how to design visually appealing content that resonates with your customers.
Knowledge Gain:
Enhancing Your Creativity Designing Emails Integrating Email Features The Essential Guide to Optimizing Your Emails for Mobile Graphic Design Principles and Best Practices Design Foundations: Brand Guidelines and Consistency
Toolkits:
- Content Ideation Template
- Brand Style Elements Template
Case Study/Webinar:
Lego: The Building Blocks of a Modern-Day Superbrand
Module 4 - Testing, Optimization, and Automation
2h 21mins
Discover the power of testing, optimizing your email strategy. Also, learn about the growing importance Marketing automation.
Knowledge Gain:
Testing Email Campaigns 5 Key Email Metrics You Should Be Tracking Key Concepts in Marketing Automation A Practical Guide to the Top Email Marketing Automation Tools
Toolkits:
- Email Marketing Campaign Results Dashboard
- Email & Social Media Campaign ROI Calculator
Case Study/Webinar:
Salesforce: From Humble Beginnings to Major Global Impact
Exam available from 30th October 2020
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 130,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on linkedin and social and get noticed.
130,000+ Members trust DMI
to Progress their Career
130,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 130,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
Our 130,000+ Members work for companies like:
Globally recognized certification
The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions
How much does this Email Marketing short course cost?
The course fee is $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in email marketing.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals Email Marketing. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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