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DMI Track

Digital Display Advertising Course Online

Learn how to set up a display campaign in this powerful interactive Digital Display course. You’ll discover the principles of graphic design, campaign strategy and budget management, and how to test and measure different creative to make the most of your display strategy.

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Associate Certification

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Digital Display Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with digital display and advertising campaigns.

4 Interactive Modules.

Associate Level Certification.

7 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Project ManagementAdvertising CampaignsGraphic DesignScript WritingMeasuring DataBudget Management

This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.

What you'll learn

4 Modules • Approx 7 hours Learning content


Module 1 - Project Management and Planning an Advertising Campaign

1h 6mins

Develop your knowledge of display advertising by focusing on project management skills and how best to plan a digital advertising campaign.

Knowledge Gain:

Fundamentals of Display AdvertisingProject Management

Toolkits included:

Buyer Persona Template

Digital Marketing Campaign Brief

Digital Media Plan Template

One-year Gantt Calendar Template

Content and Channel Matrix Template

Expert Insights:

Omni-Channel Marketing


Module 2 - Creativity and Preparing an Advertising Campaign

2h 1mins

Understand display platforms, and how to use your creative skills to best effect as you set up your campaigns.

Knowledge Gain:

Setting up a Display Advertising Campaign Graphic Design Principles and Best PracticesHow to Write a Video Marketing Script How to Make Videos Without Hiring a ProfessionalEnhancing Your Creativity

Toolkits included:

Brand Style Elements Template

Case Study/Webinar

Voice Search with Clark Boyd (podcast)


Module 3 - Creating a Display Advertising Campaign

2h 0mins

Deepen your knowledge of campaign creation, display strategy and targeting fundamentals.

Knowledge Gain:

Creating a Display Advertising CampaignTargeting and Bidding in a Display Advertising CampaignThe Beginner's Guide to Programmatic AdvertisingUsing Google Ads for Video

Case Study/Webinar

Tinder: Taking Dating into a Dystopian Future?


Module 4 - Data, Collaboration, and Optimizing Campaigns

2h 19mins

Develop your knowledge by learning how to work with data to measure and optimize your campaigns. Learn effective ways to work with others – external agencies, team members, and colleagues.

Knowledge Gain:

Measuring and Optimizing Display Advertising Campaigns 6 Tips to Re-engage Your AudienceWorking With OthersSuccessful Collaboration

Toolkits included:

Media Budget Tracker

Targets and KPIs - Your Essential Toolkit

Case Study/Webinar

Best Practices for Working with a Digital Agency

Expert Insights:

Creating Successful Content and Advertising Strategies with Brian Lavery


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200+ 5 Star Customer Reviews


got a new role in digital marketing or changed their career path

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Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

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Join 220,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


2 globally recognized certifications

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

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220,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 220,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

Excellent course materials that take one's career to the next level

Dave G, South Africa

For anyone looking to enhance their marketing knowledge, DMI is the way to go.

Erica Weiss, United States

I am grateful that DMI concisely gathered all the best digital marketing practices under one roof.

Andrej S, Slovenia.

Our 220,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in digital display.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals Digital Display. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

Become a Certified Digital Marketing Associate

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