DMI TRACK
Digital Display
Learn how to set up a display campaign in this powerful interactive short course. You’ll discover the principles of graphic design, campaign strategy and budget management, and how to test and measure different creative to make the most of your display strategy. Also includes free DMI Membership for six months.
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Associate Certification
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Includes DMI Membership
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Digital Display Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with digital display and advertising campaigns.
↗ 4 Interactive Modules.
↗ Associate Level Certification.
↗ 7 Hours self-paced learning content.
↗ Practical Toolkits and Templates.
↗ FREE DMI Membership included.
Key skills and competencies you will gain
↗ Project Management ↗ Advertising Campaigns
↗ Graphic Design
↗ Script Writing
↗ Measuring Data ↗ Budget Management
This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.
What you'll learn
4 Modules • Approx 7 hours Learning Content
Module 1 - Project Management and Planning an Advertising Campaign
1h 6mins
Develop your knowledge of display advertising by focusing on project management skills and how best to plan a digital advertising campaign.
Knowledge Gain:
Fundamentals of Display Advertising Project Management
Toolkits:
- Buyer Persona Template
- Digital Marketing Campaign Brief
- Digital Media Plan Template
- One-year Gantt Calendar Template
- Content and Channel Matrix Template
Expert Insights:
Omni-Channel Marketing
Module 2 - Creativity and Preparing an Advertising Campaign
2h 1mins
Understand display platforms, and how to use your creative skills to best effect as you set up your campaigns.
Knowledge Gain:
Setting up a Display Advertising Campaign Graphic Design Principles and Best Practices How to Write a Video Marketing Script How to Make Videos Without Hiring a Professional Enhancing Your Creativity
Toolkits
Brand Style Elements Template
Module 3 - Creating a Display Advertising Campaign
2hr 0mins
Deepen your knowledge of campaign creation, display strategy and targeting fundamentals.
Knowledge Gain:
Creating a Display Advertising Campaign Targeting and Bidding in a Display Advertising Campaign The Beginner's Guide to Programmatic Advertising Using Google Ads for Video
Case Study/Webinar:
Tinder: Taking Dating into a Dystopian Future?
Module 4 - Data, Collaboration, and Optimizing Campaigns
2hr 19mins
Develop your knowledge by learning how to work with data to measure and optimize your campaigns. Learn effective ways to work with others – external agencies, team members, and colleagues.
Knowledge Gain:
Measuring and Optimizing Display Advertising Campaigns 6 Tips to Re-engage Your Audience Working With Others Successful Collaboration
Case Study/Webinar:
Best Practices for Working with a Digital Agency
Toolkits:
- Media Budget Tracker
- Targets and KPIs - Your Essential Toolkit
Expert Insights:
Creating Successful Content and Advertising Strategies with Brian Lavery
Exam available from 30th October 2020
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
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Join 100,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on linkedin and social and get noticed.
100,000+ Members trust DMI
to Progress their Career
100,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 100,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
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Globally recognized certification
The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions
How much does this Digital Display short course cost?
The course fee is $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in digital display.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals Digital Display. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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