DMI Track
Digital Display Advertising Course Online
Learn how to set up a display campaign in this powerful interactive Digital Display course. You’ll discover the principles of graphic design, campaign strategy and budget management, and how to test and measure different creative to make the most of your display strategy.
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Associate Certification
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Includes DMI Membership
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DIGITAL DISPLAY
[price:dmi-track-digital-display_paynow]
Enrollment Deadline is Jan 31st
Course Overview
Duration
7 Hours Self Paced Learning
Enrollment
Enroll by Jan 31st
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
Training more than 2 people?
Get team access to elite digital marketing training
Try Tracks for EnterpriseDigital Display Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with digital display and advertising campaigns.
↗4 Interactive Modules.
↗Associate Level Certification.
↗7 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Project Management↗Advertising Campaigns↗Graphic Design↗Script Writing↗Measuring Data↗Budget Management
What you'll learn
4 Modules • Approx 7 hours Learning content
Module 1 - Project Management and Planning an Advertising Campaign
1h 6mins
Develop your knowledge of display advertising by focusing on project management skills and how best to plan a digital advertising campaign.
Knowledge Gain:
Fundamentals of Display AdvertisingProject Management
Toolkits included:
Buyer Persona Template
Digital Marketing Campaign Brief
Digital Media Plan Template
One-year Gantt Calendar Template
Content and Channel Matrix Template
Expert Insights:
Omni-Channel Marketing
Module 2 - Creativity and Preparing an Advertising Campaign
2h 1mins
Understand display platforms, and how to use your creative skills to best effect as you set up your campaigns.
Knowledge Gain:
Setting up a Display Advertising Campaign Graphic Design Principles and Best PracticesHow to Write a Video Marketing Script How to Make Videos Without Hiring a ProfessionalEnhancing Your Creativity
Toolkits included:
Brand Style Elements Template
Case Study/Webinar
Voice Search with Clark Boyd (podcast)
Module 3 - Creating a Display Advertising Campaign
2h 0mins
Deepen your knowledge of campaign creation, display strategy and targeting fundamentals.
Knowledge Gain:
Creating a Display Advertising CampaignTargeting and Bidding in a Display Advertising CampaignThe Beginner's Guide to Programmatic AdvertisingUsing Google Ads for Video
Case Study/Webinar
Tinder: Taking Dating into a Dystopian Future?
Module 4 - Data, Collaboration, and Optimizing Campaigns
2h 19mins
Develop your knowledge by learning how to work with data to measure and optimize your campaigns. Learn effective ways to work with others – external agencies, team members, and colleagues.
Knowledge Gain:
Measuring and Optimizing Display Advertising Campaigns 6 Tips to Re-engage Your AudienceWorking With OthersSuccessful Collaboration
Toolkits included:
Media Budget Tracker
Targets and KPIs - Your Essential Toolkit
Case Study/Webinar
Best Practices for Working with a Digital Agency
Expert Insights:
Creating Successful Content and Advertising Strategies with Brian Lavery
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of DMI graduates think DMI certification is valuable
200+ 5 Star Customer Reviews
38%
got a new role in digital marketing or changed their career path
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220,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 220,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
Excellent course materials that take one's career to the next level
Dave G, South Africa
For anyone looking to enhance their marketing knowledge, DMI is the way to go.
Erica Weiss, United States
I am grateful that DMI concisely gathered all the best digital marketing practices under one roof.
Andrej S, Slovenia.
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Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in digital display.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals Digital Display. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
Become a Certified Digital Marketing Associate
Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game
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38%
of DMI graduates think DMI certification is valuable
200+ 5 Star Customer Reviews
got a new role in digital marketing or changed their career path
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Installments
Pay in 3 easy installments
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