Digital Display Advertising Course Online
Learn how to set up a display campaign in this powerful interactive Digital Display course. You’ll discover the principles of graphic design, campaign strategy and budget management, and how to test and measure different creative to make the most of your display strategy.Buy Now for [price:dmi-track-digital-display_paynow]
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Enrollment Deadline is Jun 27th
7 Hours Self Paced Learning
Enroll by Jun 27th
100% Online - On Demand
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Digital Display Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with digital display and advertising campaigns.
↗4 Interactive Modules.
↗Associate Level Certification.
↗7 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Project Management↗Advertising Campaigns↗Graphic Design↗Script Writing↗Measuring Data↗Budget Management
What you'll learn
4 Modules • Approx 7 hours Learning content
Module 1 - Project Management and Planning an Advertising Campaign
Develop your knowledge of display advertising by focusing on project management skills and how best to plan a digital advertising campaign.
Fundamentals of Display AdvertisingProject Management
Buyer Persona Template
Digital Marketing Campaign Brief
Digital Media Plan Template
One-year Gantt Calendar Template
Content and Channel Matrix Template
Module 2 - Creativity and Preparing an Advertising Campaign
Understand display platforms, and how to use your creative skills to best effect as you set up your campaigns.
Setting up a Display Advertising Campaign Graphic Design Principles and Best PracticesHow to Write a Video Marketing Script How to Make Videos Without Hiring a ProfessionalEnhancing Your Creativity
Brand Style Elements Template
Voice Search with Clark Boyd (podcast)
Module 3 - Creating a Display Advertising Campaign
Deepen your knowledge of campaign creation, display strategy and targeting fundamentals.
Creating a Display Advertising CampaignTargeting and Bidding in a Display Advertising CampaignThe Beginner's Guide to Programmatic AdvertisingUsing Google Ads for Video
Tinder: Taking Dating into a Dystopian Future?
Module 4 - Data, Collaboration, and Optimizing Campaigns
Develop your knowledge by learning how to work with data to measure and optimize your campaigns. Learn effective ways to work with others – external agencies, team members, and colleagues.
Measuring and Optimizing Display Advertising Campaigns 6 Tips to Re-engage Your AudienceWorking With OthersSuccessful Collaboration
Media Budget Tracker
Targets and KPIs - Your Essential Toolkit
Best Practices for Working with a Digital Agency
Creating Successful Content and Advertising Strategies with Brian Lavery
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Digital Marketing Institute has 200,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
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How much does this Digital Display short course cost?
The course fee is €395. You can also enjoy a payment plan which breaks the cost into easy monthly instalments
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in digital display.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals Digital Display. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
Become a Certified Digital Marketing Associate
Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game
Members say their course has had a positive impact on their career
200+ 5 Star Customer
Of Alumni promoted upon
completion of DMI course