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DMI Track

Leadership & Management Course

This short expert-led course is ideal for marketers looking to move into a managerial or leadership role in any industry. You will understand best practice methods, techniques, and tools for improving your professional, managerial, and leadership skills along with how to manage conflict and crises.

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Associate Certification

Globally recognized

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Includes DMI Membership

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Leadership & Management Course Overview

Understand the role of a manager and the skills required to be successful at it. You will know the advantages and challenges of hybrid and remote working and learn the best tactics and techniques to support and manage teams. You will also learn how to deal with the setbacks, use time management strategies and become emotionally intelligent and creative in your role.

4 Interactive Modules.

Associate Level Certification.

9 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Understanding the Manager's RoleBecoming a Strategic ThinkerManaging Hybrid and Remote TeamsCustomer Centricity and Customer ExperienceManaging UpwardsBuilding Effective Working RelationshipsHow to Delegate to Your TeamMotivating Your TeamProviding Effective FeedbackBecoming a Digital LeaderTransitioning from Managing to LeadingLeading With Emotional IntelligenceCoaching and MentoringThe Art of PersuasionConflict ManagementCrisis Management

What you'll learn

4 Modules • Approx 9 hours Learning content


Module 1 - Improving your Management Skills

2h 28mins

Understand the role of a manager and know the best techniques to hone your strategic thinking skills and become more effective in the workplace.

Knowledge Gain:

Understanding the Manager's RoleCharacteristics of Strategic ThinkingThe Changing Face of Digital TeamsHow to Succeed as a Manager

Toolkits included:

Tips for effective meetings


Module 2 - Building Effective Teams

1h 52mins

Learn the techniques and methods managers use to manage a digital team and explore best practices for developing people and talent

Knowledge Gain:

Building Effective Working RelationshipsHow to Delegate to Your TeamMotivating Your TeamProviding Effective Feedback

Toolkits included:

Feedback Checklist Template

Expert Insights:

Building Successful Relationships in Hybrid and Remote Working Environments


Module 3 - Digital Leadership

2hr 35mins

Explore the competencies and behaviours of successful leadership and the characteristics of effective digital leaders

Knowledge Gain:

Becoming a Digital LeaderTransitioning from Managing to LeadingLeading With Emotional IntelligenceCoaching and Mentoring

Toolkits included:

Questions for a Mentorship Meeting Checklist

Case Study/Webinar

Revolut: From Start-Up to Super App

Expert Insights:

LinkedIn - Practical Tips to Improve Your Personal Profile


Module 4 - Persuasion Skills and Managing Conflict and Crises

1h 40mins

Examine the behaviours, attitudes, and techniques to become more effective in a leadership role, including the best practices for developing and improving your persuasion skills and, successfully manage and resolve conflict and crisis situations

Knowledge Gain:

The Art of PersuasionConflict ManagementCrisis Management

Expert Insights:

Dove: A Spotless Approach to Digital Marketing

Skills Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

Join a community & get tools for life

Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

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300,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend...

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 300,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

This Leadership & Management course is ideal for marketers looking to move from an individual contributor role to a managerial, leadership, or head of marketing role in an organisation. This includes marketing executives, digital marketing generalists, social media marketers, email, automation, or CRM specialists, SEO analysts, paid media, growth, or demand generation specialists, or any marketer aiming to move into a more senior marketing role.

Do I need to have a marketing background?

No. We will walk you through the fundamentals of Digtal Strategy. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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