DMI Track
Social Media Platforms
This course tackles the limitations of a one-size-fits-all social media approach. By recognizing each platform's unique dynamics and user motivations, this course equips learners with tailored strategies for building communities, creating impactful content, and optimizing campaigns on Instagram, LinkedIn, YouTube, TikTok, Pinterest, WhatsApp, Facebook, and more. Through platform-specific best practices and actionable insights, professionals can unlock the full potential of social media marketing and drive measurable results.
€11k
Get Rewarded
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
87%
Be More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months. 73% of those who were promoted credit DMI Certification for their promotion.**
By the Industry, For the Industry
DMI courses are co-developed with our Global Industry Advisory Council, including some of the most influential marketers in the world. As a result, the skills and knowledge you will gain align with the latest developments, trends and best practices in the industry ensuring your professional growth.
Mia Mora
Director, GTM Strategy and Operations
Courtney Sembler
Senior Manager
Hubspot
Neil Patel
Founder
Neil Patel Digital
Brian Corish
CEO & Founder
Elemental
Former MD of Accenture Song
Barry Thomas
Senior Global Thought Leader
Kantar
Former Head of Customer & Future of E-Commerce CocaCola
Social Media Platforms
[price:TRACK_SMPLAT-std]
Enrollment Deadline is Feb 26th
Course Overview
Duration
8 Hours Self Paced Learning
Enrollment
Enroll by Feb 26th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
Social Media Platforms Course Overview
Effectively build, manage, and optimize social media strategies across major platforms. Learn to leverage platform-specific tools, strategies, and advertising best practices to engage audiences and drive measurable results. From creating communities on Instagram and LinkedIn to mastering video content on YouTube and TikTok, this course ensures you maximize each platform's potential.
↗4 Interactive Modules.
↗Associate Level Certification.
↗8 Hours of self-paced learning content.
↗DMI Professional Membership worth €150 included.
↗Access to the world's largest library of digital marketing resources.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Building and Managing Communities ↗Promoting Content on Platforms↗AI to Enhance Social Media Campaigns↗AI for Content Creation, and Strategy Optimization ↗Managing Instagram, WhatsApp, and Facebook Accounts↗LinkedIn Advertising and Social Selling↗Campaign Optimization for X and Pinterest↗AI for Social Video Analytics↗Creating and Managing YouTube and TikTok Channels↗Social Video Content Creation and Analytics↗Ethical Use of AI
Who's It For?
Social Media Managers and Content Creators: Professionals focused on building and managing communities, creating impactful content, and leveraging platform-specific features to enhance engagement.
Marketing Professionals and Strategists: Individuals aiming to optimize platform-specific strategies, audience engagement, and brand positioning through social media and video marketing.
Business Owners and Entrepreneurs: Leaders looking to expand their online presence and grow their business with effective, multi-platform social media strategies.
Freelancers and Digital Consultants: Experts offering tailored social media solutions and seeking to strengthen their platform-specific knowledge and advertising capabilities.
Students and Career Switchers: Aspiring marketers or professionals transitioning to social media roles, eager to learn platform-specific strategies and build comprehensive, multi-platform skills.
Learning outcomes in a nutshell
Learn strategies to grow and sustain engaged online communities using social apps and AI tools.
Develop and execute tailored strategies for platforms like Instagram, LinkedIn, YouTube, TikTok, Pinterest, and WhatsApp.
Apply AI to optimize content creation, audience engagement, and campaign effectiveness while addressing ethical considerations.
Master advertising best practices across Meta platforms, X, and Pinterest to drive ROI and audience growth.
Build a strong presence on YouTube and TikTok with professional video strategies and analytics for measurable results.
Promote content effectively across platforms, leveraging unique features like WhatsApp for social commerce and Threads for engagement.
Use performance data and audience analysis to refine campaigns and align strategies with platform dynamics.
- Building and Managing Communities
Learn strategies to grow and sustain engaged online communities using social apps and AI tools.
- Platform-Specific Social Media Strategies
Develop and execute tailored strategies for platforms like Instagram, LinkedIn, YouTube, TikTok, Pinterest, and WhatsApp.
- AI Integration in Social Media
Apply AI to optimize content creation, audience engagement, and campaign effectiveness while addressing ethical considerations.
- Advertising and Campaign Optimization
Master advertising best practices across Meta platforms, X, and Pinterest to drive ROI and audience growth.
- Social Video Mastery
Build a strong presence on YouTube and TikTok with professional video strategies and analytics for measurable results.
- Content Promotion and Management
Promote content effectively across platforms, leveraging unique features like WhatsApp for social commerce and Threads for engagement.
- Strategic Social Media Insights
Use performance data and audience analysis to refine campaigns and align strategies with platform dynamics.
What you'll learn
4 Modules • Approx 8 hours Learning content
Module 1 - Growing an Audience with Social, AI, and Apps
Learn how to grow and manage thriving online communities. Explore the role of AI in optimizing content creation and social media strategies while addressing ethical considerations. Gain actionable insights on how to leverage popular social apps to diversify approaches, reach broader audiences, boost relevancy and engagement.
Knowledge Gain:
The Value of Building a Social Media CommunityEngaging with an Audience Using Social MediaExamples of AI in Social MediaBest Practices for Using AI in Social Media Social Apps for Business Basic Features of Social Apps
Module 2 - Social Media Marketing with Meta
Master Meta’s platforms—Facebook, Instagram, WhatsApp, and Threads—to craft winning social media strategies. Learn to manage accounts efficiently, create engaging content, and set up targeted ad campaigns to maximize ROI. Dive into Threads, Meta’s latest platform, and discover how to enhance engagement and improve campaign success.
Knowledge Gain:
Common Misconceptions about Facebook, Instagram, and WhatsAppThe Value of Mass-Appeal ChannelsOptimizing Facebook Pages Meta Business Suite Targeting Options with Facebook and InstagramCreating Instant Experience AdsCustomer Service on WhatsApp WhatsApp for Social Commerce
Module 3 - LinkedIn, X, and Pinterest
Develop expertise in LinkedIn marketing to build professional connections and run effective advertising campaigns. Learn to utilize X and Pinterest’s unique features to boost brand visibility and drive engagement. Explore proven strategies for organic growth, community management, and impactful advertising on these platforms.
Knowledge Gain:
LinkedIn and the Customer Journey Social Selling on LinkedIn Advertising Strategy with LinkedInLinkedIn TargetingManaging an X CommunityX Analytics and ReportingPinterest Platform FeaturesAdvertising on Pinterest
Module 4 - TikTok and YouTube
Learn to establish a strong video presence on TikTok and YouTube by mastering platform features and best practices. Create compelling social video content that drives engagement and builds a loyal audience. Explore additional platforms like Snapchat and Twitch to expand video strategies and enhance social campaigns.
Knowledge Gain:
Social Video Types Social App StoriesYouTube Platform Features YouTube Channel ManagementTikTok Best PracticesCapCut for Content Creation
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
Our 300,000+ Members work for companies like:
Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
-Anyone looking to learn how to best use social media in business and marketing
-Social Media Managers and Content Creators
-Marketing Professionals and Strategists
-Business Owners and Entrepreneurs
-Freelancers and Digital Consultants
-Students and Career Switchers
Do I need to have a marketing background?
No. We will walk you through the fundamentals of Social Media in Digital Marketing. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and approximately 8 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
Buy Now
Become Certified in Social Media Platforms
Advance your career by showing you have industry-aligned social media skills and knowledge that can drive business success with a globally recognised DMI certification.
€11k
Get Rewarded
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
87%
More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification.**
Source: DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
Buy Now
Join 300.000+ Members
[price:TRACK_SMPLAT-std]
Installments
Pay in 3 easy installments
[price:TRACK_SMPLAT-std] / mo