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Introduction To Digital Marketing Essentials Course

Designed for non-marketers seeking to understand why digital is disrupting and transforming businesses of all types today. Learn about digital consumer behavior and the customer journey, social media, the changed buying process, social selling, websites, email, and the digital mindset.

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Associate Certification

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Digital Marketing Essentials Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core foundations of digital marketing.

6 Interactive Modules.

Associate Level Certification.

6 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Customer Journeys Web Concepts and Terminology User Experience Social Media Social Customer Service Data Security Data Analytics Reporting Data

What you'll learn

6 Modules • Approx 6 hours Learning content

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Module 1 - The Digital Opportunity

1h 6mins

Explore the new consumer journey to purchase. Where are the opportunities for your brand? Here we talk about digital touch points, digital disruption and transformation – and what this means for you.

Knowledge Gain:

Key Concepts of Digital Customer Behavior Customer Journey Influencing Decisions Identify Digital Opportunities

Toolkits included:

Buyer Persona Template

Case Study/Webinar

Glossier: A Thoroughly Modern Beauty Brand

Expert Insights:

The Best Digital Marketing Channels with Mark Evans

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Module 2 - Websites and Email

1h 3mins

Learn about key web concepts and terminology, how to create an online presence and what works for your brand. We’ll take your through the basics of simple but effective web design and eCommerce.

Knowledge Gain:

Online Presence Design and UX Customer Journey and Conversions Email Marketing

Toolkits included:

eBook: Email Content and Copywriting Checklist

Reading: How Do Search Engines Actually Work?

Reading: Guide to SEO for Small Business

Video: The Power of Email Marketing

Case Study/Webinar

The Skimm: Disrupting News Media and Making Email Cool Again

Email Marketing Strategy - The Ultimate Blueprint

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Module 3 - Social Media & Social Selling

1h 3mins

We explore the bigger platforms including LinkedIn, Facebook, Twitter, Instagram and Snapchat. Then, a look at social advertising and how it allows for pinpoint targeting.

Knowledge Gain:

Social Media Platforms Benefits of Social Media for Business Personal Branding Social Media Audiences

Toolkits included:

How to Manage your Online Reputation

Case Study/Webinar

Glossier: A Thoroughly Modern Beauty Brand

Expert Insights:

Brian Lavery (AccuWeather) on Data and GDPR

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Module 4 - Social Customer Service

59mins

Here you get tactics, techniques, approaches, best practices and customer-friendly digital tricks. Explore online complaints handling, reporting mechanisms, negative feedback and reviews.

Knowledge Gain:

Social Customer Service Brand Management Benefits of Digital Tools

Toolkits included:

How to Manage Online Customer Review

DMI Guide to Social Media Crises

Expert Insights:

Facebook Messenger Marketing and Chatbots, with Larry Kim

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Module 5 - Digital Challenges and Risks

58mins

We cover data protection, cyber-security, identity theft, malware and hacking. We also cover important regulatory information – laws and guidelines, GDPR, data security and collection.

Knowledge Gain:

Minimizing Risks within Digital Using Policies, Guidelines, Data Protection Relevant Laws and Guidelines

Toolkits included:

Social Content Distribution & Engagement Dashboard

Content Audit Checklist

Case Study/Webinar

The Definitive GDPR Checklist for Marketers

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Module 6 - Digital Mindset

53mins

Learn about S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs). The Digital Mindset means you think digital first.

Knowledge Gain:

Using Digital to Achieve Business Goals Agile Thinkng Data Metrics and Analytics Nurturing a Digital Mindset and Cuture

Case Study/Webinar

Gimlet Media - Leading the Podcast Industry to its Golden Era

Agile Thinking in Managing Projects

Facebook: Shaping the Digital Future

A Leadership Mindset

eBook: What are the most Digital Industries and Why?

Expert Insights:

The Economist Group White Paper: Talent and Technology in 2020 and beyond

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Join 160,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

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Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

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200,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 200,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend...

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 170,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Certification
Frequently Asked Questions

How much does this qualification cost?

The Foundation Certificate in Digital costs $445. You can also enjoy a payment plan which breaks the cost into easy monthly instalments

Where will my qualification be recognized?

The Digital Marketing Institute is the global certification body for digital marketing and selling education. Exclusively designed by practicing digital practitioners, the Foundation Certificate in Digital carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

How is the digital marketing essentials course assessed?

The Foundation Certificate in Digital is assessed by a one-hour exam administered by our computer-based testing partner, Pearson Vue, via its global network of test centers.

The exam includes a range of different question formats. You must achieve a minimum of 60% to pass the exam.

The cost of the exam is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Is this digital marketing course technical?

In short, no! The Foundation Certificate in Digital is at an associate level and focuses on the fundamentals of digital technology. You will learn how digital is applied within a business, which digital channels to use and you will understand the commercial aspect of online marketing.

Who should take this digital marketing course?

Anyone with an interest in understanding the fundamentals of digital can apply for the Foundation Certificate in Digital.

A background in a related discipline is not required as the Foundation Certificate in Digital is designed to help you understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business. It is the perfect certification to boost your career and is ideal for a range of roles such as customer service, IT, HR, finance, sales, admin or anyone working with data or using digital channels. The only prerequisite is that you want to gain an understanding of digital and enhance your role within a team and business.

Upon successful completion, you will become a Certified Digital Marketing Associate.

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Become a Certified Digital Marketing Associate

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