Digital Marketing Essentials Short Course
This course covers the fundamentals including digital tools, technologies and uses. Learn about email, social media and customer service. Perfect for non-marketing teams building their digital awareness.
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DIGITAL MARKETING ESSENTIALS
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Enrollment Deadline is Jan 31st
Course Overview
Duration
6 Hours Self Paced Learning
Enrollment
Enroll by Jan 31st
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
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Try Tracks for EnterpriseDigital Marketing Essentials Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core foundations of digital marketing.
↗6 Interactive Modules.
↗Associate Level Certification.
↗6 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Customer Journeys ↗Web Concepts and Terminology ↗User Experience ↗Social Media ↗Social Customer Service ↗Data Security ↗Data Analytics ↗Reporting Data
What you'll learn
6 Modules • Approx 6 hours Learning content
Module 1 - The Digital Opportunity
1h 6mins
Explore the new consumer journey to purchase. Where are the opportunities for your brand? Here we talk about digital touch points, digital disruption and transformation – and what this means for you.
Knowledge Gain:
Key Concepts of Digital Customer Behavior Customer Journey Influencing Decisions Identify Digital Opportunities
Toolkits included:
Buyer Persona Template
Case Study/Webinar
Glossier: A Thoroughly Modern Beauty Brand
Expert Insights:
The Best Digital Marketing Channels with Mark Evans
Module 2 - Websites and Email
1h 3mins
Learn about key web concepts and terminology, how to create an online presence and what works for your brand. We’ll take your through the basics of simple but effective web design and eCommerce.
Knowledge Gain:
Online Presence Design and UX Customer Journey and Conversions Email Marketing
Toolkits included:
eBook: Email Content and Copywriting Checklist
Reading: How Do Search Engines Actually Work?
Reading: Guide to SEO for Small Business
Video: The Power of Email Marketing
Case Study/Webinar
The Skimm: Disrupting News Media and Making Email Cool Again
Email Marketing Strategy - The Ultimate Blueprint
Module 3 - Social Media & Social Selling
1h 3mins
We explore the bigger platforms including LinkedIn, Facebook, Twitter, Instagram and Snapchat. Then, a look at social advertising and how it allows for pinpoint targeting.
Knowledge Gain:
Social Media Platforms Benefits of Social Media for Business Personal Branding Social Media Audiences
Toolkits included:
How to Manage your Online Reputation
Case Study/Webinar
Glossier: A Thoroughly Modern Beauty Brand
Expert Insights:
Brian Lavery (AccuWeather) on Data and GDPR
Module 4 - Social Customer Service
59mins
Here you get tactics, techniques, approaches, best practices and customer-friendly digital tricks. Explore online complaints handling, reporting mechanisms, negative feedback and reviews.
Knowledge Gain:
Social Customer Service Brand Management Benefits of Digital Tools
Toolkits included:
How to Manage Online Customer Review
DMI Guide to Social Media Crises
Expert Insights:
Facebook Messenger Marketing and Chatbots, with Larry Kim
Module 5 - Digital Challenges and Risks
58mins
We cover data protection, cyber-security, identity theft, malware and hacking. We also cover important regulatory information – laws and guidelines, GDPR, data security and collection.
Knowledge Gain:
Minimizing Risks within Digital Using Policies, Guidelines, Data Protection Relevant Laws and Guidelines
Toolkits included:
Social Content Distribution & Engagement Dashboard
Content Audit Checklist
Case Study/Webinar
The Definitive GDPR Checklist for Marketers
Module 6 - Digital Mindset
53mins
Learn about S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs). The Digital Mindset means you think digital first.
Knowledge Gain:
Using Digital to Achieve Business Goals Agile Thinkng Data Metrics and Analytics Nurturing a Digital Mindset and Cuture
Case Study/Webinar
Gimlet Media - Leading the Podcast Industry to its Golden Era
Agile Thinking in Managing Projects
Facebook: Shaping the Digital Future
A Leadership Mindset
eBook: What are the most Digital Industries and Why?
Expert Insights:
The Economist Group White Paper: Talent and Technology in 2020 and beyond
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Our courses are taught by industry leading skills experts with relevant career ready content.
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Join 220,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
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220,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 220,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
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Globally recognized certification
Where will my qualification be recognized?
The Digital Marketing Institute is the global certification body for digital marketing and selling education. Exclusively designed by practicing digital practitioners, the Foundation Certificate in Digital carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.
How is the digital marketing essentials course assessed?
The Foundation Certificate in Digital is assessed by a one-hour exam administered by our computer-based testing partner, Pearson Vue, via its global network of test centers.
The exam includes a range of different question formats. You must achieve a minimum of 60% to pass the exam.
The cost of the exam is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.
Is this digital marketing course technical?
In short, no! The Foundation Certificate in Digital is at an associate level and focuses on the fundamentals of digital technology. You will learn how digital is applied within a business, which digital channels to use and you will understand the commercial aspect of online marketing.
Who should take this digital marketing course?
Anyone with an interest in understanding the fundamentals of digital can apply for the Foundation Certificate in Digital.
A background in a related discipline is not required as the Foundation Certificate in Digital is designed to help you understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business. It is the perfect certification to boost your career and is ideal for a range of roles such as customer service, IT, HR, finance, sales, admin or anyone working with data or using digital channels. The only prerequisite is that you want to gain an understanding of digital and enhance your role within a team and business.
Upon successful completion, you will become a Certified Digital Marketing Associate.
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