Digital Marketing Apprenticeship Programme

DMI & Estio, have partnered up to deliver the Digital Marketing Apprenticeship Programme (Multichannel Marketer), which includes DMI’s Digital Marketing Professional Certification for free. This programme is open to Marketing professionals in England and is levy-funded, so the fees are either entirely paid by the government or very low cost to your employer. 

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At a glance

Level 3 Multi-Channel Marketer Apprenticeship Programme

The Level 3 Multi-Channel Marketer (MCM) apprenticeship, designed for junior marketers, is meticulously crafted to empower learners with the ability to navigate through various online and offline marketing channels, creating comprehensive campaigns that resonate with diverse customer bases. The apprenticeship programme costs £11,500, covered by the Apprenticeship Levy. If your company doesn’t pay the levy the government covers 95% of the costs, with your company only paying 5%.

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Apprenticeship Duration

13 months plus assessment

Study Modes
Study Modes

Online Teaching, Coaching and Workplace Development

Qualification Achieved
Qualification Achieved

Level 3 Multi-Channel Marketer & Certified Digital Marketing Professional by DMI

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Program learning outcomes and content

What will I learn?

This programme is for anyone in a marketing role who is looking to understand and develop their skills across all areas of modern marketing. The MCM & DMI Pro have rolling start dates throughout the year.

On completion of the course, students will receive a Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI.

Marketing Principles

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Branding & Engagement

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Content Marketing

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Copywriting & SEO

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Campaign Planning & Management

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Market Research

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Suppliers & Stakeholders

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CMS Website Creation

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Al in Marketing

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Marketing Principles

Module Info & Overview

This module lays the foundations of marketing, covering essential theories, the marketing mix, and the role of different marketing channels.

  • What is Digital Marketing?
  • Digital Marketing Channels
  • Staying Relevant in Digital Marketing
  • Understanding the Marketing Mix

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Digital Marketing Apprenticeship for Employers

DMI has helped Enterprises improve Digital Marketing skill levels by up to 132%, so don't get left behind, give your team unlimited access to award-winning tools, templates and resources they need to take your business to the next level. 95% of all apprenticeship training is government-funded, with your business only paying 5%.

Companies helped

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How long is the Multi-Channel Marketing Apprenticeship course?

This course consists of approximately 13-months of course content.

How is the Multi-Channel Marketing Apprenticeship Programme assessed?

The Knowledge, Skills and Behaviours are evaluated through the End-Point Assessment (EPA), which is completed in the last month of the apprenticeship. The EPA is conducted by an external assessor, and will include the following elements that need to be completed in order to finish the Multi-Channel Marketer Level 3 apprenticeship.

  • Written project report with presentation and questioning

  • Interview underpinned by portfolio of evidence

The DMI Pro certification involves an online test, in line with global industry standards, complementing the practical assessments of the apprenticeship.

Where will my qualification be recognised?

This DMI Pro Diploma is recognised globally.

The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world.

The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.

The Level 3 Multi-Channel Marketing Apprenticeship standard aligns with the following professional recognition:

Chartered Institute of Marketing (CIM) for Affiliate.

Digital Marketing Institute (DMI) for Power.

Data and Marketing Association (DMA) for Individual.

Who is the MCM Apprenticeship for?

The MCM is for junior marketers currently employed in a marketing related role in England. Please note this levey does not apply to business owners or those unemployed.

What support is available during the programme? 

The courses are delivered online, allowing for ultimate flexibility for employees. The MCM includes monthly 1:1 meetings with a dedicated coach. Additional e-learning content is also available within the virtual learning platform. Employees will be required to demonstrate the ongoing application of skills to their job role and build a portfolio of evidence that supports their professional development throughout the duration of the programme.

The DMI Pro will be supported by DMI’s Student Support Team, students will also receive free access to DMI Power Membership, giving them access to 1,000’s of digital marketing tools, templates and content.

What are the Entry requirements?

Entry requirements of learners can vary depending on the requirements of the employer. A minimum of 5 GCSEs with grades 9 to 4 (A* to C), including English and maths, is typically required.

Apprentices who don’t have GCSE English and maths at the required level may have to undertake mandatory Functional Skills as part of the apprenticeship course to achieve Level 2 prior to the End Point Assessment. Note learners must be employed in a marketing role.

What is the cost of the programme?

The MCM programme costs £11,000, all covered through the Apprenticeship Levy. Even if your business doesn’t pay into the levy, the government funds 95% of all apprenticeship training, with your business only paying 5%. Students additionally receive the DMI Pro access for free.

Globally Recognised Digital Marketing Certification

Over 300,000+ Members
Globally Trust DMI to progress their career


of DMI graduates say the course helped them get a promotion.


say certification was a reason for their salary increase


got a new role in digital marketing or changed their career path

Our members work for some of the biggest companies globally

Logos members work for

Stay relevant.
Stay connected to opportunities.
Get in the game - and stay ahead.

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