Digital Marketing Apprenticeship Programme
Designed for junior marketers ready to make an impact, the Level 3 Multi-Channel Marketer Apprenticeship prepares future marketing leaders with the practical skills needed for success in today’s digital landscape. Gain hands-on experience in planning, executing, and measuring campaigns across multiple channels and platforms. The only apprenticeship that includes a globally recognised DMI Professional Certification, ensuring your skills align with international industry standards.
Open to marketing professionals in England, this apprenticeship is levy-funded, meaning the cost is either fully covered by the government or significantly reduced (95%) for your employer.
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World's No.1 in Digital Marketing
330k members, 80k certified professionals
Career Defining Certification
44% got promoted. 74% got a salary increase
New AI Skills
Includes AI short course worth £430 at no extra cost
Apprentice & Employer Requirements
This programme is levy-funded, meaning the government covers the full cost, or your employer pays a significantly reduced fee.
For Apprentices:
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Be in full-time employment (30+ hours per week) or part-time (minimum 16 hours).
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Have a contract of employment for the apprenticeship duration and be paid at least the legal minimum wage.
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Be a UK or EEA citizen or have the right of abode in the UK, with at least three years of residency in England.
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Be in a new role (less than 9 months old) or in an existing role that requires new skills aligned with the apprenticeship.
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Not be enrolled in another apprenticeship at the same time.
For Employers:
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Provide apprentices with a contract of employment for the duration of the programme and pay them a fair wage for both work and training.
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Offer paid time for off-the-job training.
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Ensure apprentices complete their training during working hours and dedicate at least 20% of their time to learning.
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Support apprentices in developing new skills relevant to their role.
Key Information
Duration13 Months plus assessment
Start DateMonthly
Application Deadline2 weeks before start date
Study ModeOnline live teaching and performance coaching, guided self-study and work based projects
COST
£11,000 levy funded
Free for learners
95% government funded for non-levy payers
Apprenticeship StandardMulti-channel Marketer
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Comprehensive Support forLearners and Line Managers
We ensure both apprentices and line managers receive the support they need throughout the apprenticeship journey. This structured support ensures a smooth learning experience for apprentices and a clear framework for managers to guide their development.
Learner
Tutor Support
Get guidance on syllabus content, technical subject questions, and day-to-day learning. Tutors provide structured teaching aligned with your professional qualification
Tutor Support
Get guidance on syllabus content, technical subject questions, and day-to-day learning. Tutors provide structured teaching aligned with your professional qualification
Tutor Support
Access key resources, including programme details, professional qualification materials, skills & behaviour resources, activity submissions, and a forum to ask tutor questions.
Line Manager
Webinars
Join an introductory session to get an overview of the programme and understand how to support your apprentice’s success.
Tutor Support
Get guidance on syllabus content, technical subject questions, and day-to-day learning. Tutors provide structured teaching aligned with your professional qualification
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Who is the programme for?
Designed for anyone in a marketing role looking to enhance their skills and knowledge across all areas of modern marketing. This programme is ideal for:
Marketing Executives, Marketing Coordinators, Marketing Assistants, Marketing Interns, and Marketing Analysts
Brand Managers, Brand Strategists and Public Relations (PR) professionals
Copywriters and Content Creators
SEO Executives and Strategists
Media Planners and Media Buyers
Market Research Analysts, Data Analysts, and Product Marketers
What Makes This Program Unique?
Earn a High-Impact Digital Marketing Certification - at no extra cost!
This is the only apprenticeship that includes a globally recognised DMI Professional Certification co-developed with some of the most influential marketers globally from companies like Microsoft, Google, and IBM ensuring your skills align with international industry standards.
44%
Got a Promotion
44% of DMI Certified graduates got a promotion within 12 months after completing their certification. 74% got €11k (22%) salary increase on average.*
Access to World's Largest Library of Practical Digital Marketing Resources
Become a DMI Professional Member (worth £145) and receive access to DMI Premium Resources for FREE. Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.
88%
Better Prepared for the Workplace
88% of graduates from DMI Partner Institutions said their access to DMI Membership Resources helped them put their learnings into practice and prepare themselves better for real work environments and scenarios.*
Become an AI-Powered Marketer with AI Course Worth £430 – at No Extra Cost!
As part of this apprenticeship, receive access to a DMI AI short course (worth £430), designed to equip you with cutting-edge AI skills for modern marketing. Learn how to leverage AI for content creation, data-driven decision-making, and campaign optimization—ensuring you stay ahead in the evolving digital landscape.
#1
In-Demand Skill
CMOs, Sales, LD and HR Leaders cite AI Strategy Development as the top skill gap in their businesses and teams.**
Sources: DMI Alumni Survey 2024* DMI Corporate Skills Gap Survey 2024
AMI Endorsement
Endorsed by the Australian Marketing Institute
With the largest network of marketers across Australia, the Australia Marketing Institute (AMI) has been supporting the career progression of members and advancing the marketing profession since 1933.
Digital Marketing Institute is the only international partner and DMI Pro is the only professional certification endorsed by the AMI. Endorsement means that the Australia Marketing Institute recognises the quality and value of DMI Pro to the marketing profession and the impact on learner's knowledge and skills to perform their job role.
Enrollment to our DMI Pro program also enables you to receive 12 months AMI Membership
At a glance
Level 3 Multi-Channel Marketer Apprenticeship Programme
The Level 3 Multi-Channel Marketer (MCM) apprenticeship, designed for junior marketers, is meticulously crafted to empower learners with the ability to navigate through various online and offline marketing channels, creating comprehensive campaigns that resonate with diverse customer bases. The apprenticeship programme costs £11,500, covered by the Apprenticeship Levy. If your company doesn’t pay the levy the government covers 95% of the costs, with your company only paying 5%.
13 months plus assessment
Online Teaching, Coaching and Workplace Development
Level 3 Multi-Channel Marketer & Certified Digital Marketing Professional by DMI
Program learning outcomes and content
What will I learn?
This programme is for anyone in a marketing role who is looking to understand and develop their skills across all areas of modern marketing. The MCM & DMI Pro have rolling start dates throughout the year.
On completion of the course, students will receive a Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI.
Marketing Principles
Branding & Engagement
Content Marketing
Copywriting & SEO
Campaign Planning & Management
Market Research
Suppliers & Stakeholders
CMS Website Creation
Al in Marketing
DMI Pro
Marketing Principles
Module Info & Overview
This module lays the foundations of marketing, covering essential theories, the marketing mix, and the role of different marketing channels.
- What is Digital Marketing?
- Digital Marketing Channels
- Staying Relevant in Digital Marketing
- Understanding the Marketing Mix
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From Skills Gaps to Business Growth
How Apprenticeships Deliver Impact – Benefits to Employers:
Addressing Skills Gaps
90% of English businesses struggling to find qualified candidates for entry-level and specialist roles.
Source: thetimes.co.uk, 2025
Positive Return on Investment (ROI)
Companies investing in Level 3 apprenticeships experienced an average revenue increase of £13,400 per apprentice.
Source: thetimes.co.uk, 2025
Practical Skills Development
86% of employers in the UK find that apprenticeships assist in developing skills pertinent to their business needs.
Source: ibm.com
Increased Productivity
78% of employers reported an improvement in productivity as a result of apprenticeship
Source: lifetimetraining.co.uk, 2025
Enhanced Employee Retention
74% of apprentices are likely to remain with their employer five years after joining, compared to 59% of graduates.
Source: insights.ise.org.uk, 2023
Digital Marketing Apprenticeship for Employers
DMI has helped Enterprises improve Digital Marketing skill levels by up to 132%, so don't get left behind, give your team unlimited access to award-winning tools, templates and resources they need to take your business to the next level. 95% of all apprenticeship training is government-funded, with your business only paying 5%.
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Admission
Admission Team
Call 01 531 1200
or complete the form provided to discuss the course, funding and your eligibility and a member of our admissions team will be in touch.
Our Offices
Our Offices
FREQUENTLY ASKED QUESTIONS
How long is the Multi-Channel Marketing Apprenticeship course?
This course consists of approximately 13-months of course content.
How is the Multi-Channel Marketing Apprenticeship Programme assessed?
The Knowledge, Skills and Behaviours are evaluated through the End-Point Assessment (EPA), which is completed in the last month of the apprenticeship. The EPA is conducted by an external assessor, and will include the following elements that need to be completed in order to finish the Multi-Channel Marketer Level 3 apprenticeship.
Written project report with presentation and questioning
Interview underpinned by portfolio of evidence
The DMI Pro certification involves an online test, in line with global industry standards, complementing the practical assessments of the apprenticeship.
Where will my qualification be recognised?
This DMI Pro Diploma is recognised globally.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world.
The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.
The Level 3 Multi-Channel Marketing Apprenticeship standard aligns with the following professional recognition:
Chartered Institute of Marketing (CIM) for Affiliate.
Digital Marketing Institute (DMI) for Power.
Data and Marketing Association (DMA) for Individual.
Who is the MCM Apprenticeship for?
The MCM is for junior marketers currently employed in a marketing related role in England. Please note this levey does not apply to business owners or those unemployed.
What support is available during the programme?
The courses are delivered online, allowing for ultimate flexibility for employees. The MCM includes monthly 1:1 meetings with a dedicated coach. Additional e-learning content is also available within the virtual learning platform. Employees will be required to demonstrate the ongoing application of skills to their job role and build a portfolio of evidence that supports their professional development throughout the duration of the programme.
The DMI Pro will be supported by DMI’s Student Support Team, students will also receive free access to DMI Power Membership, giving them access to 1,000’s of digital marketing tools, templates and content.
What are the Entry requirements?
Entry requirements of learners can vary depending on the requirements of the employer. A minimum of 5 GCSEs with grades 9 to 4 (A* to C), including English and maths, is typically required.
Apprentices who don’t have GCSE English and maths at the required level may have to undertake mandatory Functional Skills as part of the apprenticeship course to achieve Level 2 prior to the End Point Assessment. Note learners must be employed in a marketing role.
What is the cost of the programme?
The MCM programme costs £11,000, all covered through the Apprenticeship Levy. Even if your business doesn’t pay into the levy, the government funds 95% of all apprenticeship training, with your business only paying 5%. Students additionally receive the DMI Pro access for free.
Globally Recognised Digital Marketing Certification
Over 300,000+ Members Globally Trust DMI to progress their career
44%
of DMI graduates say the course helped them get a promotion.
74%
say certification was a reason for their salary increase.
38%
got a new role in digital marketing or changed their career path.
Our members work for some of the biggest companies globally
