DMI Track
Social Media Platform Strategy
Develop and implement platform-specific social media strategies that drive performance, from planning and execution to reporting and optimization. This course equips marketers to create platform-native content, engage communities, and run organic and paid campaigns across a wider social ecosystem.
63%
Be More Employable
63% of employers say that they are more likely to hire candidates with an AI skills certification on their CV.
61%
Stay Relevant with AI
of employers say that candidates with a DMI certification on their CV have an increased chance of getting hired.*
62%
Drive Revenue
62% of marketers believe that AI will have an impact on increasing their revenue.
By the Industry, For the Industry
DMI Courses are developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
Barry Thomas
Senior Global Thought Leader
Kantar
Adara Brown
VP of Growth
American Marketing Association
Sarah McIlroy
Dean of BPP Business School
BPP University
Prof. Dave Keighron
Professor of Marketing and Entrepreneurship
University Canada West & Douglas College
Neal Schaffer
Founder
Fractional CMO and Author
Nealschaffer.com
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
Social Media Platform Strategy
[price:TRACK_PPCAI-std]
Enrollment Deadline is Apr 30th
Course Overview
Duration
4 Hours Self Paced Learning
Enrollment
Enroll by Apr 30th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
Social Media Platform Strategy Course Overview
Develop practical social media skills across platform strategy, content creation, paid campaign execution, community engagement, and performance measurement. Learn how different social apps support different business goals, from real-time conversation and customer interaction to brand discovery, shopping intent, niche community building, and targeted engagement. Explore how analytics, social listening, and platform-native tools can improve content, targeting, audience understanding, and campaign optimization.
Key skills and competencies you will gain
↗Social App Strategy & Platform Selection↗Platform-Native Content Creation↗Visual Storytelling for Social Apps ↗Paid Social Campaign Planning ↗Audience Targeting & Ad Formats ↗Community Management & Customer Engagement ↗X Marketing Strategy ↗Pinterest Discovery & Shopping Strategy ↗Alternative Platform Marketing ↗Snapchat Marketing Fundamentals ↗Social Listening & Analytics & Performance Optimization
Who's It For?
Social Media Specialists & Managers: Strengthen your ability to build platform-specific social strategies that improve visibility, engagement, and campaignperformance.
Content Creators & Content Marketers: Create stronger stories, visuals, andcampaigns tailored to how audiences behave on different social apps.
Community & Customer Engagement Professionals: Build skills in communitymanagement, customer conversations, and platform-led relationship building.
Marketers Adopting AI in Search: Learn how to use AI features strategically while maintaining performance control and measurement confidence.
Career Advancers in Paid Search: Develop practical skills across Google Ads execution, optimisation, and reporting.
What you'll learn
3 Modules • Approx 4 hours Learning content
Module 1 - Building Brands on Social Apps
Understand how social apps help brands build visibility, create stronger stories, and connect with audiences more directly. Learn how features such as feeds, search, sharing, messaging, tags, and mentions influence discovery and engagement, and how visual storytelling through images, video, and captions can improve content performance. You’ll also explore how paid media on social apps supports targeted reach, engagement, and conversions.
Knowledge Gain:
Social Apps for BusinessEngagement Features on Social Apps Visual Storytelling in Social Apps Advertising on Social Apps Creating Ad Campaigns on Social Apps Measuring Social App Campaigns
Module 2 - Social Media Marketing on X and Pinterest
Explore the distinct marketing value of X and Pinterest. Learn how X supports real-time visibility, conversation, community management, and customer support, while Pinterest supports search-led discovery, inspiration, product exploration, and shopping intent. Explore how both platforms support audience targeting, paid activity, analytics, and selected AI-supported features that can help improve campaign effectiveness.
Knowledge Gain:
Benefits of Using XX Premium X Communities Strategies to Use on X Grok AI Pinterest Platform Features AI Features Built into Pinterest Optimizing Your Pinterest Campaigns
Module 3 - Marketing on Alternative Social Apps
Expand your social strategy beyond the major platforms. Learn how apps such as WeChat, Reddit, Quora, Telegram, Discord, and Snapchat can help brands reach niche audiences, build communities, support conversation, and create more focused engagement. You’ll explore platform features, audience behaviors, paid options, and measurement approaches that support more authentic and targeted marketing outcomes.
Knowledge Gain:
Advertising on WeChat Reddit, Quora & Forum-Led Discovery Telegram, Discord & Community Messaging Bluesky, Mastodon & Nextdoor Snapchat Features Advertising on Snapchat
Toolkits included:
Chat GPT Prompts for your Digital Marketing Strategy
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
Our 300,000+ Members work for companies like:
Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Social Media Specialists & Managers: Strengthen your ability to build platform- specific social strategies that improve visibility, engagement, and campaign performance.
Content Creators & Content Marketers: Create stronger stories, visuals, and campaigns tailored to how audiences behave on different social apps.
Community & Customer Engagement Professionals: Build skills in community management, customer conversations, and platform-led relationship building.
Paid Social & Performance Marketers: Use ad formats, targeting, measurement, and optimization across a wider range of social apps.
Ecommerce, Retail & Brand Marketers: Use discovery-led and community-driven platforms more strategically to support awareness, product interest, and conversion.
Career Advancers in Social Marketing: Build practical expertise across social platforms using platform-specific tools, social listening, and analytics.
Do I need to have a marketing background?
This advanced course is ideal for markets who are already familiar with the basics of AI. If you don’t have any background in marketing or are familiar with the basics of AI, we’d recommend our AI in Digital Marketing course.
How long does it take to complete?
You’ll have 12 weeks to complete and approximately 4 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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Become Certified in Social Media Platform Strategy
Join 80k+ DMI Certified Digital Marketing Professionals. Take your skills, knowledge and career to the next level.
€11k
Get Rewarded
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
87%
More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification.**
Source: DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
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Join 300.000+ Members
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Installments
Pay in 3 easy installments
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