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Grow your business with real-world digital marketing skills.

Double up to save 33%. Built for business owners and entrepreneurs, this short course bundle quickly delivers intensive, real-world, and relevant digital marketing skills that align to today's business challenges. Get actionable skills quickly in Social Media Marketing and eCommerce.

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15 years delivering excellence

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Associate Certification

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Includes DMI Membership

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Social Media Marketing + eCommerce Bundle Overview

More than mere 'lessons', this course is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media and ecommerce means today. Exam completion of both courses leads to 2 Associate Level Certifications.

10 Interactive Modules.

2 Associate Level Certifications.

14+16 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Social ListeningSocial IntelligenceSocial Media MarketingSocial Community BuildingPrinciples of UXeCommerceInbound and Outbound ChannelsAgile ThinkingBrand StorytellingBuilding PersonasEnhancing CreativityContent MarketingStrategic ThinkingCustomer ExperienceConversion Optimization

These short courses are DMI Tracks, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.

What you'll learn

5 Modules • Approx 14 hours Learning content


Module 1 - Revealing Insight: Social Customers

2h 5mins

Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.

Knowledge Gain:

Gaining Insight with Social ResearchKey Concepts of Social Selling Understanding Your Buyer Building Customer Personas Social Listening and Social Intelligence

Toolkits included:

Strategy research template

How to manage your online reputation

Buyer persona template

Building Customer Personas

Case Study/Webinar

Glossier (Skincare & Beauty)

Risqué Brand Tone on Social Media -Where to Draw the Line?


Module 2 - Social Apps and Building Communities (NEW)

3h 17mins

For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX)

Knowledge Gain:

Facebook and Instagram for MarketersLinkedIn for Marketers Twitter and Pinterest for MarketersIntroduction to Social Video Growing and Engaging an Audience Using Social Media

Case Study/Webinar

Facebook: Shaping the Digital Future

Expert Insights:

How Can You Sell On Instagram?

7 Easy Steps to LinkedIn Success

9 Ideas For Social Media Video

The Evolution of Digital Video Marketing

An In-Depth Look at Marketing on TikTok


Module 3 - Social Content: Brand Storytelling

2h 17mins

Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.

Knowledge Gain:

Purpose of Content MarketingContent Creation & Repurposing Creating and Curating Content for Social Selling Developing Your Brand Story Essential Skills: Project Management

Toolkits included:

Digital Media Tracker & Planner

Digital Marketing Campaign Brief

Project Management Gantt Chart template

Case Study/Webinar

4 Lessons from Lewis Capaldi

Webinar: Brand Storytelling


Module 4 - Creativity: Designing Social Content

2h 26mins

Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.

Knowledge Gain:

Graphic Design Best PrinciplesWalkthrough: Canva

Toolkits included:

Toolkit: Social Media Style Guide and Template

Content Production Budget Tracker

Social Media Calendar Template

Email Content & Copywriting Checklist

10 Steps to Creating a Social Media Strategy

Case Study/Webinar


Brand Strategy & Planning with venturethree


Expert Insights:

The Power of Design led content Marketing

Fundamentals of Design: Graphic Design

Graphic Design: Brand Style Guide


Module 5 - Thinking Strategically: Social Sharing

2h 43mins

Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.

Knowledge Gain:

Measuring Content Performance Content Scheduling and Promotion Adding Insight for Buyers Sharing Content to Build Engagement Essential Skills: Becoming a Strategic Thinker

Toolkits included:

Content and Channel Matrix Template

Social Media Calendar Template

Seek > Sense > Share Toolkit

How to use Anders Pink for Content Curation

Case Study/Webinar

CMO Webinar: Planning for the Future of Marketing

Expert Insights:

Reading: Social Media Demographics Guide for Digital Marketers


What you'll learn

5 Modules • Approx 16 hours Learning content


Module 1 - Websites and UX

2h 18mins

Understand how the design of your website can effect on how your customer choose to buy from you.

Knowledge Gain:

Key Features of E-Commerce Websites Importance of User Experience The Principles of UX Design

Toolkits included:

UX Writing for eCommerce Sites: A Practical Guide

Case Study/Webinar

Amazon and eBay: Learning from the Online Retail Giants

A Juicy Future for Lemonade Insurance


Module 2 - SEM and Sales Channels

3h 51mins

Before your customers buy, they first have to find you. In this module you'll learn how to attract your customers using search, email campaigns, affiliate marketing, and other digital tools.

Knowledge Gain:

Inbound Channels: Search Engine Marketing Optimizing a Paid Search Campaign Inbound Channels: Email, Affiliate, and Automation

Toolkits included:

SEO Keyword Research Toolkit

PPC for eCommerce Tracker

Google Ads Creator Template

Expert Insights:

The Anatomy of an Effective Marketing Email

Tips to Improve SEO for E-Commerce

Affiliate Marketing Explained

Combine your SEO and Affiliate Marketing Strategy

Influencer Marketing: The Ultimate Guide


Module 3 - Awareness & Consideration Channels

3h 3mins

Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.

Knowledge Gain:

Inbound Channels: Social and Content Outbound Channels: Display and Video Advertising The Best Social Media Metrics to Focus on

Toolkits included:

Content and Channel Matrix Template

Buyer Persona Template

Digital Marketing Budgets - The Full Toolkit

Seasonal Planning Checklist and Calendar

Expert Insights:

Social Media Strategy That Drives Brand Awareness & ROI

The Best Social Media Channels

Content Optimization for Every Social Media Platform


Module 4 - Social Commerce and eCommerce Tactics

3h 21mins

Discover the fast-moving world of social commerce and why it’s important to your digital strategy. Turn people into customers with a range of website sales tactics, including purchase funnels, omnichannel selling, and m-commerce.

Knowledge Gain:

Understanding Social CommerceeCommerce ConversionUsing CRM FeaturesThe Purchase Funnel

Toolkits included:

Facebook Data Feed Manager

Targets and KPIs Toolkit

Funnel Conversion Reporting Toolkit

Case Study/Webinar

Stripe: Driving the New Era of E-Commerce

Expert Insights:

How To Set Up An Ecommerce Business

Reduce Your Shopping Cart Abandonment Rates

A Guide to eCommerce Conversion Optimization

The Best Drop Shipping Business Ideas


Module 5 - Using Omnichannel and CRO to Improve the CX

3h 43mins

This module teaches you how to understand and improve customer satisfaction. Adapt your business and website to center the customer experience, and choose CRO tactics that improve website conversions.

Knowledge Gain:

Creating E-Commerce Conversion Opportunities The Basics of CX Agile Thinking Changing the Customer Experience Using an Omnichannel Approach

Toolkits included:

Buyer Persona Template

Channel Performance Tracker

Case Study/Webinar

Zillow: Unlocking A New Chapter in Real Estate

Expert Insights:

Digital Accessibility

Customer-centric Marketing Strategies


Members say their course has had a positive impact on their career

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200+ 5 Star Customer Reviews


of our members have been promoted after completing one of our courses.

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Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

Join a community & get tools for life

Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


2 globally recognized certifications

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

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300,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend...

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to get actionable skills quickly and attain 2 globally recognized certifications.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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