Grow your business with real-world digital marketing skills.

Double up to save 33%. Built for business owners and entrepreneurs, this short course bundle quickly delivers intensive, real-world, and relevant digital marketing skills that align to today's business challenges. Get actionable skills quickly in Social Media Marketing and eCommerce.

13 Hours • Online • Self-Paced

Modules Include

  • Social Media Marketing
  • Content Marketing
  • Community Building
  • and more...

11 Hours • Online • Self-Paced

Modules Include

  • eCommerce
  • Customer Experience
  • Principles of UX
  • and more...

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Social Media + eCommerce Bundle

$670 $890 $1,210 £710 €790 $1,290

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Course Overview



11+13 Hours Self Paced Learning



Enroll by



100% Online - On Demand



2 Associate Certifications

Social Media Marketing + eCommerce Bundle Overview

More than mere 'lessons', this course is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media and ecommerce means today. Exam completion of both courses leads to 2 Associate Level Certifications.

 10 Interactive Modules.                                                   2 Associate Level Certifications.
 11+13 Hours self-paced learning content.                    FREE DMI Membership included.
Practical Toolkits and Templates.

 10 Interactive Modules.
 2 Associate Certifications.
 11+13 Hours self-paced learning content.
Practical Toolkits and Templates.
FREE DMI Membership included.

Key skills and competencies you will gain

Social Listening Social Intelligence Social Media Marketing Social Community Building

Principles of UX eCommerce Inbound and Outbound Channels Agile Thinking

Brand Storytelling Building Personas Enhancing Creativity Content Marketing Strategic Thinking

Customer Experience Conversion Optimization

↗ Social Listening   ↗ Social Intelligence
↗ Social Media Marketing 
↗ Social Community Building
↗ Brand Storytelling   ↗ Building Personas
↗ Enhancing Creativity   ↗ Content Marketing
↗ Strategic Thinking

↗ Principles of UX   ↗ eCommerce
↗ Inbound and Outbound Channels 
↗ Conversion Optimization   ↗ Agile Thinking
↗ Customer Experience   

These short courses are DMI Tracks, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.


What you'll learn

5 Modules • Approx 13 hours Learning Content

Module 1 - Revealing Insight: Social Customers 2h 5mins

Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.

Knowledge Gain:

Gaining Insight with Social Research  Key Concepts of Social Selling  Understanding Your Buyer  Building Customer Personas  Social Listening and Social Intelligence 

Tools Included:

  • Strategy research template
  • How to manage your online reputation
  • Buyer persona template

Case Study/Webinar:

Glossier (Skincare & Beauty)

Module 2 - Social Content: Brand Storytelling 2h 17mins

Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.

Knowledge Gain

Purpose of Content Marketing Content Creation & Repurposing Creating and Curating Content for Social Selling Developing Your Brand Story Essential Skills: Project Management 

Tools Included:

  • Digital Media Tracker & Planner
  • Digital Marketing Campaign Brief
  • Project Management Gantt Chart template

Case Study/Webinar:

  • 4 Lessons from Lewis Capaldi
  • Webinar: Brand Storytelling
Module 3 - Creativity: Designing Social Content 2h 26mins

Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.

Knowledge Gain:

Graphic Design Best Principles  Design Foundations: Brand Guidelines and Consistency  Enhancing Your Creativity  The Power of Design-Led Content Marketing  Essential Skills: Designing & Building Graphics 

Case Study/Webinar:

  • Lego
  • Brand Strategy & Planning with venturethree
  • Wimbledon

Expert Insights:

  • Reading: The Power of Design led content Marketing
Module 4 - Thinking Strategically: Social Sharing 2h 43mins

Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.

Knowledge Gain:

Matching Content with the Right Channels Content Scheduling and Promotion Adding Insight for Buyers Sharing Content to Build Engagement Essential Skills: Becoming a Strategic Thinker 

Tools Included:

  • Content and Channel Matrix Template
  • Social Media Calendar Template
  • Seek > Sense > Share Toolkit
  • How to use Anders Pink for Content Curation

Case Study/Webinar:

CMO Webinar: Planning for the Future of Marketing

Expert Insights:

  • Reading: Social Media Demographics Guide for Digital Marketers
Module 5 - Social Selling: CX and Social Communities 3h 17mins

For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX)

Knowledge Gain:

Building and Engaging Your Network Strengthening Buyer Relationships, and deeper post-sales relationships Increasing Conversions using Social Tools and Techniques The Basics of CX and assessing CX  Upselling and Cross-Selling 

Case Study/Webinar:

  • Podcast: Social Media Communities
  • Webinar CX - Reinventing the Digital Customer Journey in the Pharmaceutical Industry

Expert Insights:

  • Reading: The Growing Trend of B2B Influencer Marketing
  • Reading: The Enduring Marketing Power of Customer Loyalty Schemes


What you'll learn

5 Modules • Approx 11 hours Learning Content

Module 1 - Websites and UX 2h 56mins

Understand how the design of your website can effect on how your customer choose to buy from you.

Knowledge Gain:

Key Features of E-Commerce Websites   Importance of User Experience   The Principles of UX Design  

Toolkits included:

  • UX Writing for eCommerce Sites: A Practical Guide

Case Study/Webinar:

  • Setting up an eCommerce Business
  • Amazon and eBay: Learning from the Online Retail Giants
  • ASOS: Setting the Trend with Innovative Digital Strategies
Module 2 - SEM and Sales Channels 2h 37mins

Before your customers buy, they first have to find you. In this module you’ll how to attract your customers using search, social media and other digital tools.

Knowledge Gain:

Inbound Channels: Search Engine Marketing  Optimizing a Paid Search Campaign   Inbound Channels: Email, Affiliate, and Automation  

Toolkits included:

  • Content and Channel Matrix Template
  • A Quick-Start Guide to Google Shopping

Expert Insights:

  • SEO Content and Social Media
  • Optimizing a Paid Search Campaign
  • How to Drive Sales with Affiliate Marketing
Module 3 - Traffic, Awareness and Consideration Channels 1h 37mins

Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.

Knowledge Gain:

Inbound Channels: Social and Content   Outbound Channels: Display and Video Advertising The Best Social Media Metrics to Focus on 

Toolkits included:

  • Buyer Persona Template
  • Digital Marketing Budgets - The Full Toolkit

Expert Insights:

The Best Digital Marketing Channels with Mark Evans

Module 4 - Conversion Rate Optimization 2h 12mins

How do you turn users to customers? We show you how to set up your website analytics to track and optimize your conversion rate, and understand which channels are best for your business.

Knowledge Gain:

Creating E-Commerce Conversion Opportunities   A Complete Guide to eCommerce Conversion Optimization Reduce Your Shopping Cart Abandonment Rates  

Toolkits included:

  • Targets and KPIs - Your Essential Toolkit
  • Funnel Conversion Reporting Toolkit
  • Channel Performance Tracker

Case Study/Webinar A 5-Star Marketing Performance

Expert Insights:

Omni-Channel Marketing with Derek Liddy

Module 5 - Improving the Customer Experience 1h 59mins

This module teaches you how to understand and maximise customer satisfaction. You’ll learn how to map the customer experience and adapt your business and website to suit their needs.

Knowledge Gain:

The Basics of CX   Agile Thinking  Changing the Customer Experience Enhancing Your Creativity 

Toolkits Included:

  • Seasonal Planning Checklist and Calendar
  • One-Year Gantt Calendar Template

Case Study/Webinar:

  • Glossier: A Thoroughly Modern Beauty Brand
  • eCommerce Webinar Q & A

Expert Insights:

Optimizing an eCommerce Website: Design and UX


Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews


of our members have been promoted after completing one of our courses.


Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews


of our members have been promoted after completing one of our courses.

Global Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

DMI Community

Join a community & get tools for life

Join 160,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


2 globally recognized certifications

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

160,000+ Members trust DMI
to Progress their Career

160,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 160,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend... 

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Our 160,000+ Members work for companies like:

Globally recognized certifications

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.

Frequently Asked Questions

How much does this short course bundle cost?

The course fee is $670

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to get actionable skills quickly and attain 2 globally recognized certifications.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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Members say their course has had a positive impact on their career

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