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Fast-track your skills with our two most popular certifications.

Double up to save 33% and fast-track your social media and content marketing skills. Gain two globally recognized certifications and get focused, specialised skills that are applicable right away. Learn online in bite-sized interactive learning units.

13 Hours • Online • Self-Paced

Modules Include

  • Social Media Marketing
  • Content Marketing
  • Community Building
  • and more...

10 Hours • Online • Self-Paced

Modules Include

  • Content Creation
  • Content Audit
  • SEO Concepts
  • and more...

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The Global Authority

12 years delivering excellence

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Associate Certification

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Social Media + Content Marketing Bundle

$670 $890 $1,210 £710 €790 $1,290

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Course Overview

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Duration

10+13 Hours Self Paced Learning

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Format

100% Online - On Demand

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Certification

2 Associate Certifications

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Social Media Marketing + Content Marketing Bundle Overview

More than mere 'lessons', this course bundle is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media and content marketing means today. Exam completion of both courses leads to 2 Associate Level Certifications.

 10 Interactive Modules.                                                   2 Associate Certifications.
 10+13 Hours self-paced learning content.                    FREE DMI Membership included.
Practical Toolkits and Templates.

 10 Interactive Modules.
 2 Associate Certifications.
 10+13 Hours self-paced learning content.
Practical Toolkits and Templates.
FREE DMI Membership included.

Key skills and competencies you will gain

Social Listening Social Intelligence Social Media Marketing Social Community Building

Brief Development SEO Marketing Concepts Keyword Research Content Creation

Brand Storytelling Building Personas Enhancing Creativity Content Marketing Strategic Thinking

Connecting Content with Audiences Measuring Content Channel Promotion Content Audit

↗ Social Listening   ↗ Social Intelligence
↗ Social Media Marketing 
↗ Social Community Building
↗ Brand Storytelling   ↗ Building Personas
↗ Enhancing Creativity   ↗ Content Marketing
↗ Strategic Thinking

↗ Brief Development   ↗ SEO Marketing Concepts
↗ Keyword Research   ↗ Content Creation
↗ Connecting Content with Audiences
↗ Measuring Content   ↗ Channel Promotion
↗ Content Audit

These short courses are DMI Tracks, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.

SOCIAL MEDIA MARKETING

What you'll learn

5 Modules • Approx 13 hours Learning Content

Module 1 - Revealing Insight: Social Customers 2h 5mins

Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.

Knowledge Gain:

Gaining Insight with Social Research  Key Concepts of Social Selling  Understanding Your Buyer  Building Customer Personas  Social Listening and Social Intelligence 

Tools Included:

  • Strategy research template
  • How to manage your online reputation
  • Buyer persona template

Case Study/Webinar:

Glossier (Skincare & Beauty)

Module 2 - Social Content: Brand Storytelling 2h 17mins

Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.

Knowledge Gain

Purpose of Content Marketing Content Creation & Repurposing Creating and Curating Content for Social Selling Developing Your Brand Story Essential Skills: Project Management 

Tools Included:

  • Digital Media Tracker & Planner
  • Digital Marketing Campaign Brief
  • Project Management Gantt Chart template

Case Study/Webinar:

  • 4 Lessons from Lewis Capaldi
  • Webinar: Brand Storytelling
Module 3 - Creativity: Designing Social Content 2h 26mins

Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.

Knowledge Gain:

Graphic Design Best Principles  Design Foundations: Brand Guidelines and Consistency  Enhancing Your Creativity  The Power of Design-Led Content Marketing  Essential Skills: Designing & Building Graphics 

Case Study/Webinar:

  • Lego
  • Brand Strategy & Planning with venturethree
  • Wimbledon

Expert Insights:

  • Reading: The Power of Design led content Marketing
Module 4 - Thinking Strategically: Social Sharing 2h 43mins

Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.

Knowledge Gain:

Matching Content with the Right Channels Content Scheduling and Promotion Adding Insight for Buyers Sharing Content to Build Engagement Essential Skills: Becoming a Strategic Thinker 

Tools Included:

  • Content and Channel Matrix Template
  • Social Media Calendar Template
  • Seek > Sense > Share Toolkit
  • How to use Anders Pink for Content Curation

Case Study/Webinar:

CMO Webinar: Planning for the Future of Marketing

Expert Insights:

  • Reading: Social Media Demographics Guide for Digital Marketers
Module 5 - Social Selling: CX and Social Communities 3h 17mins

For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX)

Knowledge Gain:

Building and Engaging Your Network Strengthening Buyer Relationships, and deeper post-sales relationships Increasing Conversions using Social Tools and Techniques The Basics of CX and assessing CX  Upselling and Cross-Selling 

Case Study/Webinar:

  • Podcast: Social Media Communities
  • Webinar CX - Reinventing the Digital Customer Journey in the Pharmaceutical Industry

Expert Insights:

  • Reading: The Growing Trend of B2B Influencer Marketing
  • Reading: The Enduring Marketing Power of Customer Loyalty Schemes

CONTENT MARKETING

What you'll learn

5 Modules • Approx 10 hours Learning Content

Module 1 - Personas and SEO Strategy 1h 18mins

We teach you how to conduct detailed customer persona research, and identify the right ‘on-page’ content strategy for your website.

Knowledge Gain:

Purpose of Content Marketing Buyer Personas Social Media Demographics Guide for Digital Marketers Developing a Brief SEO Content Marketing Concepts  

Toolkits included:

  • Buyer Persona Template
  • Digital Marketing Campaign Brief

Expert Insights:

Nail Your Content Strategy with Kate Talbot

Module 2 - Keywords, SEO, and Voice Search 1h 49mins

Your website is more than just words on a page. In this module, you’ll learn how to use the right language that brings traffic to your website, and increases your revenue.

Knowledge Gain:

Keyword Research 5 Usability Principles That Make Visitors Stick 

Toolkits included:

  • Infographic: The 5 Steps of Keyword Research
  • Toolkit & Handbook: On-Site SEO Audit

Case Study/Webinar:

Voice Search with Clark Boyd (podcast)

Module 3 - Creativity and Storytelling 3h 34mins

Celebrate your brand by telling your own story. Ask your audience to share, like and engage. In this module we show you how to understand which messages work best for your customers.

Knowledge Gain:

Content Creation and Repurposing   Enhancing Your Creativity  Your Brand Story  Creating Great Content to Connect with Youth Audiences  

Toolkits included:

  • Content Ideation Template
  • Tools and Templates for Successful Blog Posts
  • Brand Style Elements Template

Case Study/Webinar

  • Wimbledon
  • The Image Recognition Market
  • Lego: The Building Blocks of a Modern-Day Superbrand

Expert Insights:

  • The Power of Design-Led Content Marketint
  • How to Write Well Online
  • Creating Great Content to Connect with Youth Audiences
Module 4 - Channel Promotion and Collaboration 2h 14mins

From email to social media, in this module you’ll learn how to organize and measure your content output. You also get a range of toolkits designed to help you manage your content marketing efficiently.

Knowledge Gain:

Content Scheduling and Promotion   How to Build an Influencer Marketing Strategy Successful Collaboration   Inbound Channels: Social and Content

Toolkits included:

  • Content and Channel Matrix Template
  • Content Production Budget Tracker
  • Social Media Calendar Template
  • Email Content & Copywriting Checklist
  • 10 Steps to Creating a Social Media Strategy

Case Study/Webinar:

  • Email Marketing Strategy - The Ultimate Blueprint
  • Walkthrough: Mailchimp Email Creation
  • The Skimm

Expert Insights:

How AccuWeather uses social media to distribute content and engage users

Module 5 - Measuring Performance 1h 19mins

A great content strategy can take your message far and wide quickly. We show you how to measure and understand what messages are working – and where.

Knowledge Gain:

Measuring Content Performance   Evaluating the Performance of SEO Content Content Audit Checklist The Best Social Media Metrics to Focus On 

Toolkits included:

  • Social Content Distribution & Engagement Dashboard
  • Content Audit Checklist

Expert Insights:

Using Analytics to Boost Content with Stephen Walsh

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

90%

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

Global Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

DMI Community

Join a community & get tools for life

Join 160,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

DMICertification

2 globally recognized certifications

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

160,000+ Members trust DMI
to Progress their Career

160,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 160,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend... 

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Our 160,000+ Members work for companies like:

Globally recognized certifications

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.

Frequently Asked Questions

How much does this short course bundle cost?

The course fee is $670

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to get actionable skills quickly and attain 2 globally recognized certifications.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

Alumni Promoted upon completion of DMI Course

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