DMI Track
SEO Foundations: Core Practices and AI Search
Search has changed. People now find answers on Google and in AI-powered search, and your SEO needs to work for both. This short course gives you a modern foundation in SEO, from how search engines crawl, index, and rank content to AI-assisted keyword research and on-page, local, and international optimization, so you can grow qualified organic traffic.
63%
Be More Employable
63% of employers say that they are more likely to hire candidates with an AI skills certification on their CV.
61%
Stay Relevant with AI
of employers say that candidates with a DMI certification on their CV have an increased chance of getting hired.*
62%
Drive Revenue
62% of marketers believe that AI will have an impact on increasing their revenue.
By the Industry, For the Industry
DMI Courses are developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
Barry Thomas
Senior Global Thought Leader
Kantar
Adara Brown
VP of Growth
American Marketing Association
Sarah McIlroy
Dean of BPP Business School
BPP University
Prof. Dave Keighron
Professor of Marketing and Entrepreneurship
University Canada West & Douglas College
Neal Schaffer
Founder
Fractional CMO and Author
Nealschaffer.com
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
SEO Foundations: Core Practices and AI Search
[price:TRACK_AIFUND-std/0]
Enrollment Deadline is Oct 28th
Course Overview
Duration
3.5 Hours Self Paced Learning
Enrollment
Enroll by Oct 28th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
SEO Foundations: Core Practices and AI Search Overview
↗3 modules covering SEO and AI search foundations, applied SEO and keyword research, and on-page, local, and international SEO.
↗Associate Level Certification.
↗100% online and on demand, with no fixed intake dates.
↗3.5 Hours of self-paced learning content.
↗One-hour online exam with 40 questions, including multiple-choice, matching, and drag-and-drop formats.
↗DMI Professional Membership included
↗Access to the world's largest library of digital marketing resources.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗How Search Engines and AI Search Work↗SEO, GEO, and AEO Fundamentals↗Technical SEO Basics↗Search Intent and Content Quality↗Website Authority and Trust Signals↗Aligning SEO with Business Objectives↗Core Ranking Factors↗SEO and AI Optimization Tools↗AI-Assisted Keyword Research↗Turning Research into Content↗Landing Page Optimization↗E-E-A-T and Trust Signals↗On-Page SEO↗Local SEO and Google Business Profile↗International SEO and Localization
Who's It For?
Digital Marketers and Content Professionals: Digital marketing generalists, content marketers, copywriters, and website content managers who want content that ranks and is surfaced in AI search.
SEO and Marketing Managers: SEO executives, specialists, consultants, and marketing managers responsible for planning, implementing, and measuring SEO strategies.
Website Owners and Career Starters: Website owners, ecommerce managers, digital entrepreneurs, and anyone looking to pursue a career in digital marketing.
Key Learning Outcomes & Skills You’ll Gain
Understand Search and AI Search: Explain how search engines and AI-powered search systems discover, evaluate, and rank content.
Keyword and Topic Research: Conduct AI-assisted keyword and topic research to identify search opportunities and support content planning.
Website Optimization: Optimize websites using technical, on-page, local, and international SEO best practices.
Align SEO with Business Goals: Prioritize the SEO activities that deliver measurable commercial impact and long-term growth.
Measure and Improve Performance: Measure, evaluate, and improve SEO performance using industry-standard tools and analytics.
What you'll learn
3 Modules • Approx 3.5 hours Learning content
Module 1 - SEO Foundations and AI Search
Master how search engines and AI-powered search help users discover content online. Learn how search engines crawl, index, and rank webpages, and how search intent, authority, and content quality influence visibility. Discover essential SEO, GEO, and technical optimization techniques that build trust, improve rankings, and increase visibility across traditional and AI-driven search.
Knowledge Gain:
Search Engines and AI-Powered Search How Search Engines Work and Why They Matter AI, Language, Context, and Search Emerging Trends in AI Search SEO, GEO, and AEO Technical SEO Basics SEO Content and AI Search Basics Website Authority, Trust, and AI Search Signals
Module 2 - Applied SEO and AI Search Optimization
Turn SEO insights into measurable business results. Learn how to align SEO with commercial objectives, use AI-assisted research to uncover customer intent and competitor opportunities, and build data-driven content strategies that target the keywords most likely to drive growth. Discover how analytics and optimization tools help you prioritize opportunities and maximize marketing performance.
Knowledge Gain:
AI Search Engine Algorithms and Google Core Ranking Factors and AI Search Signals Business and Website Objectives SEO Objectives and AI Search Visibility SEO and AI Optimization Tools Understanding the Keyword Landscape AI-Assisted Keyword Research Techniques Turning Research into Content
Module 3 - SEO Fundamentals for Search and AI Visibility
Boost your search visibility across local, national, international, and AI-powered search. Optimize landing pages, content, and on-page SEO to improve rankings, engagement, and conversions. Explore how AI-assisted tools strengthen content performance, and master the techniques that build trust, local authority, and international reach through Google Business Profile, reviews, and localization.
Knowledge Gain:
Landing Pages for Search and AI Discovery E-E-A-T, Trust Signals and AI Search On-Page Elements and Keyword Targeting AI-Assisted On-Page Optimization Tools Local SEO Foundations and AI Visibility Google Business Profile and AI Search Features International SEO Best Practices Content Localization for Search and AI Discovery
Toolkits included:
Chat GPT Prompts for your Digital Marketing Strategy
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
Our 300,000+ Members work for companies like:
Globally recognized certification
What are SEO, GEO, and AEO?
SEO (search engine optimization) improves visibility in traditional search results. GEO (generative engine optimization) and AEO (answer engine optimization) focus on making content visible in AI-generated answers and answer engines. This course covers how the three differ and how to apply them together.
How is this short course assessed?
You will complete a one-hour online exam with 40 questions, including multiple-choice, matching, and drag-and-drop formats.
Who is this course aimed at?
Digital marketing generalists and managers, SEO executives and consultants, content marketers and copywriters, website owners and ecommerce managers, and anyone looking to pursue a career in digital marketing.
Do I need previous SEO experience?
No. The course is designed as a foundation in SEO and AI search, and is suitable for those new to SEO as well as marketers looking to update their skills.
How long does it take to complete?
The course contains 3.5 hours of self-paced learning content, delivered 100% online, so you can start at any time and study at your own pace.
What if I want to learn more?
The Advanced SEO, AI, and Performance short course is the natural next step, covering ecommerce SEO, technical SEO, authority building, and AI visibility.
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Become a Certified Digital Marketing Associate
Join 80k+ DMI Certified Digital Marketing Professionals. Take your skills, knowledge and career to the next level.
€11k
Get Rewarded
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
87%
More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification.**
Source: DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
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Join 300.000+ Members
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