DMI Track
Advanced SEO, AI, and Performance
Take your SEO further for the AI search era. This advanced short course shows experienced practitioners how to optimize ecommerce sites for AI-powered product discovery, resolve the technical issues that limit visibility, and build the authority that search engines and AI systems trust. Then turn quick wins into a practical roadmap for long-term organic growth.
63%
Be More Employable
63% of employers say that they are more likely to hire candidates with an AI skills certification on their CV.
61%
Stay Relevant with AI
of employers say that candidates with a DMI certification on their CV have an increased chance of getting hired.*
62%
Drive Revenue
62% of marketers believe that AI will have an impact on increasing their revenue.
By the Industry, For the Industry
DMI Courses are developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
Barry Thomas
Senior Global Thought Leader
Kantar
Adara Brown
VP of Growth
American Marketing Association
Sarah McIlroy
Dean of BPP Business School
BPP University
Prof. Dave Keighron
Professor of Marketing and Entrepreneurship
University Canada West & Douglas College
Neal Schaffer
Founder
Fractional CMO and Author
Nealschaffer.com
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
Advanced SEO: AI and Performance Course
[price:TRACK_AIFUND-std/0]
Enrollment Deadline is Oct 28th
Course Overview
Duration
3 Hours Self Paced Learning
Enrollment
Enroll by Oct 28th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
Advanced SEO, AI, and Performance Course Overview
↗3 modules covering ecommerce SEO and AI product discovery, technical SEO, and SEO strategy and AI visibility.
↗100% online and on demand, with no fixed intake dates.
↗Associate Level Certification.
↗3 Hours of self-paced learning content.
↗DMI Professional Membership included
↗Access to the world's largest library of digital marketing resources.
↗One-hour online exam with 40 questions, including multiple-choice, matching, and drag-and-drop formats.
Key skills and competencies you will gain
↗Ecommerce SEO↗AI Product Discovery↗Ecommerce Schema and Merchant Center↗E-E-A-T and Trust Signals↗Site Architecture for Search and AI↗Internal Linking, Canonicals, and Redirects ↗Robots Control and Indexing↗Core Web Vitals ↗Diagnosing Technical SEO Issues↗AI-Ready Pages and Structured Data↗Backlinks and Topical Authority↗AI Visibility Implementation↗SEO and AI Visibility Measurement↗SEO Quick Wins and Roadmapping
Who's It For?
SEO Specialists and Consultants: SEO specialists, managers, strategists, and technical SEO practitioners who want to deepen their expertise in advanced and AI-powered search.
Website and Ecommerce Managers: Those responsible for organic search performance who want to increase product visibility, traffic, and online sales.
Digital Marketing and Content Leads: Digital marketing managers, specialists, and content strategists with SEO responsibility who want to build authority and measurable results.
Key Learning Outcomes & Skills You’ll Gain
Ecommerce SEO: Optimize ecommerce websites for search, product discovery, and AI-powered shopping experiences.
Technical SEO: Implement technical SEO best practices to improve crawling, indexing, site performance, and AI accessibility.
Authority Building: Build authority through effective content strategies, internal linking, backlink acquisition, and digital PR.
AI Search Optimization: Optimize content for AI-driven search using structured data, semantic formatting, and AI-friendly content design.
Performance and Roadmapping: Diagnose SEO performance issues, identify quick-win opportunities, and develop an ongoing SEO improvement roadmap.
What you'll learn
3 Modules • Approx 3 hours Learning content
Module 1 - eCommerce SEO and AI Product Discovery
Boost ecommerce visibility across search, shopping, and AI-powered product discovery. Optimize category and product pages, site architecture, and navigation to attract high-intent shoppers and increase conversions. Build trust through E-E-A-T, user-generated content, and compelling product experiences, and learn how structured data and AI-driven search are reshaping ecommerce product discovery.
Knowledge Gain:
Ecommerce SEO in the AI Search Era AI Search Intent and Product Discovery for Ecommerce Ecommerce Site Structure and AI Product Visibility Ecommerce Schema, Merchant Center and AI Shopping Visibility E-E-A-T, Trust Signals and AI Shopping Search
Module 2 - Technical SEO Foundations for Search and AI Visibility
Build the technical SEO foundations that power search and AI visibility. Optimize site architecture, crawlability, indexing, and website performance so search engines and AI systems can access and understand your content. Diagnose and prioritize issues using industry-standard SEO tools and proven audit workflows, and prepare your website for AI-powered search through semantic structure and structured data.
Knowledge Gain:
Site Architecture for Search and AI Discovery Internal Linking, Canonicals, and Redirects Robots Control Indexing Problems Core Web Vitals Diagnosing Technical SEO Issues AI-Ready Pages
Module 3 - SEO Strategy, AI, and Performance
Develop SEO strategies that build authority, strengthen AI visibility, and deliver measurable business results. Earn high-quality backlinks, build topical authority, and create content that search engines and AI systems trust. Learn how AI selects, cites, and surfaces content, then identify quick wins, measure performance, and create a practical roadmap for long-term SEO growth.
Knowledge Gain:
Building Backlinks Earning Authority and AI Search Trust Signals AI Search Results and Content Formatting Practical AI Optimization Techniques AI Visibility Implementation SEO and AI Visibility Measurement Internal Linking and Backlink Maintenance Technical Quick Fixes Content and Keyword Quick Wins
Toolkits included:
Chat GPT Prompts for your Digital Marketing Strategy
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
Our 300,000+ Members work for companies like:
Globally recognized certification
How is this short course different from SEO Foundations, Core Practices, and AI Search?
SEO Foundations covers the fundamentals of how search and AI search work, keyword research, and on-page, local, and international SEO. This advanced course builds on those foundations with ecommerce SEO, technical SEO auditing, authority building, and AI visibility, ending with a practical SEO improvement roadmap.
How is this short course assessed?
The assessment is a one-hour computer-based exam consisting of 40 questions across multiple choice, matching, and drag-and-drop formats. You can take it online in your own time. Successful completion leads to an Associate level certification.
Who is this course aimed at?
SEO specialists, managers, strategists, and consultants; digital marketing managers and specialists; website and ecommerce managers responsible for organic search; content strategists with SEO responsibility; and technical SEO and web professionals.
Do I need previous SEO experience?
Yes. This is an advanced course for those who already have a working knowledge of SEO. If you are new to SEO, we recommend starting with the SEO Foundations, Core Practices, and AI Search short course.
Does the course cover ecommerce SEO?
Yes. Module 1 focuses on ecommerce SEO and AI product discovery, including category and product page optimization, site structure, ecommerce schema, Merchant Center, and trust signals for AI shopping search.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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Join 80k+ DMI Certified Digital Marketing Professionals. Take your skills, knowledge and career to the next level.
€11k
Get Rewarded
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
87%
More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification.**
Source: DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
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