DMI Track
AI for Demand Generation with Display Advertising
Transform display and video advertising into an AI- powered demand engine. Replace broad targeting, slow testing cycles, and reactive optimisation with advanced audience segmentation, scalable AI-driven creative, and automated bidding to accelerate demand generation and drive measurable performance. Plan, execute, and optimise demand campaigns with clear impact across display, video, and paid social using AI.
63%
Be More Employable
63% of employers say that they are more likely to hire candidates with an AI skills certification on their CV.
61%
Stay Relevant with AI
of employers say that candidates with a DMI certification on their CV have an increased chance of getting hired.*
62%
Drive Revenue
62% of marketers believe that AI will have an impact on increasing their revenue.
By the Industry, For the Industry
DMI Courses are developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
Barry Thomas
Senior Global Thought Leader
Kantar
Adara Brown
VP of Growth
American Marketing Association
Sarah McIlroy
Dean of BPP Business School
BPP University
Prof. Dave Keighron
Professor of Marketing and Entrepreneurship
University Canada West & Douglas College
Neal Schaffer
Founder
Fractional CMO and Author
Nealschaffer.com
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
AI for Demand Generation with Display Advertising
[price:TRACK_DISPLAYAI-std]
Enrollment Deadline is Mar 31st
Course Overview
Duration
4 Hours 45 Mins Self Paced Learning
Enrollment
Enroll by Mar 31st
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
AI for Demand Generation with Display Advertising Course Overview
This course equips you to design, launch, and scale AI-powered outbound demand campaigns across display, video, and paid social. Learn how AI enhances targeting, bidding, creative production, and performance measurement. Apply real-world tools to activate first-party data, refine remarketing strategies, and optimise campaigns using meaningful KPIs and attribution insights.
↗3 Interactive Modules.
↗Associate Level Certification.
↗4 Hour 45 Mins of self-paced learning content.
↗DMI Professional Membership included
↗Access to the world's largest library of digital marketing resources.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗AI-Powered Audience Targeting↗Outbound Demand Generation↗Strategy, Display & Video Campaign Planning↗Media Planning & Brief Development↗Responsive Display Advertising↗Advanced Targeting & Segments↗Remarketing & First-Party ↗Data Activation↗AI-Driven Bidding Strategies↗AI-Supported Creative Production↗Campaign Measurement & Attribution↗Optimising Campaigns↗Performance Analysis
Who's It For?
Performance & Paid Media Marketers: Plan, launch, and optimise AI-powereddisplay and video campaigns. Improve targeting, bidding, and creativeperformance while driving measurable demand.
Demand Generation Managers: Build scalable outbound strategies that connect awareness activity to real demand impact using AI-driven segmentation, first-party data, and optimisation.
Display, Programmatic & Social Advertising Specialists: Deepen your expertise in AI-enhanced targeting, remarketing, bidding strategies, and creative optimisation across paid media platforms.
Marketing Managers & Directors: Gain greater visibility and control over out bound performance. Evaluate campaign effectiveness using meaningful KPIs, attribution, and data-driven insights.
Digital Marketers Advancing into AI-Driven Advertising: Develop future-readyskills in AI-supported campaign execution and optimisation to stay competitivein performance-focused roles.
What you'll learn
3 Modules • Approx 5 hours Learning content
Module 1 - Outbound Advertising for Awareness & Demand Creation
Build a strong foundation in outbound display and video advertising. Learn how awareness and demand campaigns fit within the wider digital marketing funnel, how to define clear objectives, select the right platforms and formats, and create effective media plans and creative briefs. Discover how AI supports smarter planning, targeting, and campaign strategy.
Knowledge Gain:
Outbound Campaign PlanningDisplay & Video Advertising FundamentalsMedia Planning & Creative Brief DevelopmentGoogle Display Network & Buying MechanismsResponsive Display AdvertisingSocial Display Advertising Best Practices
Module 2 - Using AI to Execute Display Advertising Campaigns
Develop the skills to create, target, and activate high-performing display and video campaigns using AI within platforms such as Google Ads. Learn how to apply first-party data, segmentation strategies, remarketing, and AI-supported bidding to reach the right audiences. Understand how AI enhances creative production, ad formats, and campaign optimisation.
Knowledge Gain:
AI-Enhanced Display & Video Formats Advanced Audience Targeting Custom Segments & Content Targeting Remarketing Strategies AI-Supported Bidding Creative Best Practices for Display Ads
Module 3 - Optimizing Display Advertising with AI
Learn how to scale and refine demand generation campaigns using AI-driven optimisation and performance insights. Explore how platform AI and generative AI work together to improve targeting, bidding, and creative output. Master campaign measurement, reporting, attribution models, and KPI evaluation to confidently assess and optimise outbound performance.
Knowledge Gain:
AI Campaign FundamentalsAI-Powered Audience TrackingBidding & Cost-Efficiency OptimisationGenerative AI for Creative Production Campaign Metrics & Reporting Attribution & Demand Measurement
Toolkits included:
Chat GPT Prompts for your Digital Marketing Strategy
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
Our 300,000+ Members work for companies like:
Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
-Performance-Focused Professionals: Marketers who have performance in mind and are looking for efficiency and impact on key KPIs and business metrics such as lead generation, channel and campaign optimization for ROI, revenue, ROAS, and beyond.
-Senior Marketers and Leaders: Ideal for markets who are responsible for building and executing marketing strategies.
-Familiar with AI Tools: Those already familiar with the basics of AI and seek to deepen their skills.
Do I need to have a marketing background?
This advanced course is ideal for markets who are already familiar with the basics of AI. If you don’t have any background in marketing or are familiar with the basics of AI, we’d recommend our AI in Digital Marketing course.
How long does it take to complete?
You’ll have 12 weeks to complete and approximately 4.45 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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Become Certified in AI for Demand Generation with Display Advertising
Join 80k+ DMI Certified Digital Marketing Professionals. Take your skills, knowledge and career to the next level.
€11k
Get Rewarded
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
87%
More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification.**
Source: DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
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Join 300.000+ Members
[price:TRACK_DISPLAYAI-std]
Installments
Pay in 3 easy installments
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