DMI Track
B2B Marketing and LinkedIn Strategy
Turn B2B marketing into a measurable growth driver using LinkedIn. Learn how to prioritize high-value accounts, improve lead quality, align with sales, and use LinkedIn more strategically across brand building, thought leadership, lead nurturing, and advertising. Build practical skills that help you strengthen pipeline performance and make better marketing decisions with data, attribution, and selected AI-supported techniques.
63%
Be More Employable
63% of employers say that they are more likely to hire candidates with an AI skills certification on their CV.
61%
Stay Relevant with AI
of employers say that candidates with a DMI certification on their CV have an increased chance of getting hired.*
62%
Drive Revenue
62% of marketers believe that AI will have an impact on increasing their revenue.
By the Industry, For the Industry
DMI Courses are developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
Barry Thomas
Senior Global Thought Leader
Kantar
Adara Brown
VP of Growth
American Marketing Association
Sarah McIlroy
Dean of BPP Business School
BPP University
Prof. Dave Keighron
Professor of Marketing and Entrepreneurship
University Canada West & Douglas College
Neal Schaffer
Founder
Fractional CMO and Author
Nealschaffer.com
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
B2B Marketing and LinkedIn Strategy
[price:TRACK_PPCAI-std]
Enrollment Deadline is Apr 30th
Course Overview
Duration
4.2 Hours Self Paced Learning
Enrollment
Enroll by Apr 30th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
B2B Marketing and LinkedIn Strategy Course Overview
This course equips you to plan and execute modern B2B marketing with a strong focus on account-based marketing and LinkedIn. Learn how to identify and prioritize high-value accounts, enrich customer data, improve lead management, align with sales, build stronger content and brand authority on LinkedIn, and run more effective LinkedIn advertising campaigns. Apply practical tools and frameworks to improve targeting, nurture, performance measurement, and revenue impact.
↗4 Interactive Modules.
↗Associate Level Certification.
↗4.2 Hours of self-paced learning content.
↗DMI Professional Membership included
↗Access to the world's largest library of digital marketing resources.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗ABM Strategy↗High-Value Account Prioritization↗Data Enrichment↗Lead Scoring & Qualification↗Lead Lifecycle Management↗Sales Enablement↗Customer Journey Mapping↗Attribution Models↗LinkedIn Organic Strategy↗Social Selling↗LinkedIn Company Page Optimization,↗Sales Navigator↗LinkedIn Content↗Campaign Manager ↗LinkedIn Targeting↗Lead Generation Forms↗LinkedIn Analytics↗AI-Supported Campaign Optimization
Who's It For?
B2B Marketers & Revenue Marketers: Build stronger ABM, improve lead quality,and connect marketing activity more clearly to pipeline and revenue.
Paid Social & LinkedIn Advertising Professionals: Improve campaign targeting,lead generation, bidding decisions, and campaign performance on LinkedIn.
Content Marketers & Brand Builders: Use LinkedIn to strengthen thought leadership, nurture prospects, and build authority with professional audiences.
Sales Enablement & Growth Teams: Improve collaboration between marketing and sales through stronger account insight, nurture, and buyer-journey-aligned content.
Digital Marketers Advancing into B2B Growth Roles: Develop practical, in-demand skills across ABM, attribution, LinkedIn organic, and LinkedInadvertising.
What you'll learn
4 Modules • Approx 4.2 hours Learning content
Module 1 - Introduction to B2B Marketing
Understand the foundations of B2B marketing through an ABM lens. Learn how to identify high-value accounts, use enriched data more effectively, manage the lead lifecycle, support sales enablement, and apply attribution and journey mapping to measure impact and improve performance.
Knowledge Gain:
The Principles of ABM Identifying High-Value Target Accounts Common Data Enrichment Sources The Lead Lifecycle Lead Scoring and Qualification Sales Enablement and ABM Marketing Customer Journey Mapping and ABM Common Attribution Models
Module 2 - B2B Marketing for Growth
Explore how B2B execution drives growth, alignment, and performance. Learn how to design ABM campaigns, improve targeting and data quality, manage leads more effectively, align with sales, implement nurture programs, and use attribution, automation, and selected AI-supported techniques to improve ROI.
Knowledge Gain:
Building the ABM Framework Coordinating with Sales Enrichment and CRM Systems Funnel Operations and Optimization Using Tools for Lead Nurturing Delivering and Optimizing Sales Enablement Creating Content Aligned to Buyer Journeys Attribution Models and Data Using Insights to Optimize Budgets
Module 3 - Using LinkedIn for B2B Marketing
Use LinkedIn to build brand authority, engage professional audiences, and strengthen full-funnel B2B marketing. Learn how to optimize company and personal presence, apply social selling and employee advocacy, create content, and use tools such as newsletters, events, groups, and Sales Navigator to grow visibility and relationships.
Knowledge Gain:
LinkedIn and the Customer JourneySocial Selling on LinkedIn Making the Most of LinkedIn LinkedIn Company Page Sales Navigator LinkedIn Connections and FollowersLinkedIn Content
Toolkits included:
Chat GPT Prompts for your Digital Marketing Strategy
Module 4 - AI-Enhanced LinkedIn Advertising and Campaign Performance
Learn how to build more effective LinkedIn advertising strategies by selecting the right objectives, formats, audiences, and KPIs. Use Campaign Manager, Sponsored Content, Message Ads, lead generation forms, conversion tracking, and website demographics to improve targeting, engagement, lead quality, and campaign performance.
Knowledge Gain:
Advertising Strategy with LinkedIn LinkedIn Targeting Lead Generation Forms on LinkedIn LinkedIn Ad Campaigns LinkedIn Company Page Analytics Analyzing LinkedIn Campaign Performance
Toolkits included:
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
Our 300,000+ Members work for companies like:
Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
B2B Marketers & Revenue Marketers: Build stronger ABM, improve lead quality,and connect marketing activity more clearly to pipeline and revenue.
Paid Social & LinkedIn Advertising Professionals: Improve campaign targeting,lead generation, bidding decisions, and campaign performance on LinkedIn.
Content Marketers & Brand Builders: Use LinkedIn to strengthen thoughtleadership, nurture prospects, and build authority with professional audiences.
Sales Enablement & Growth Teams: Improve collaboration between marketingand sales through stronger account insight, nurture, and buyer-journey-alignedcontent.
Digital Marketers Advancing into B2B Growth Roles: Develop practical, in-demand skills across ABM, attribution, LinkedIn organic, and LinkedInadvertising.
Do I need to have a marketing background?
This advanced course is ideal for markets who are already familiar with the basics of AI. If you don’t have any background in marketing or are familiar with the basics of AI, we’d recommend our AI in Digital Marketing course.
How long does it take to complete?
You’ll have 12 weeks to complete and approximately 4.2 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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Become Certified in B2B Marketing and LinkedIn Strategy
Join 80k+ DMI Certified Digital Marketing Professionals. Take your skills, knowledge and career to the next level.
€11k
Get Rewarded
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
87%
More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification.**
Source: DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
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Join 300.000+ Members
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