DMI Track
AI-Driven Social Commerce Strategy
Develop AI-driven social commerce strategies that turn discovery, engagement, and customer interaction into sales and loyalty. Build connected social commerce systems across shopping, creator partnerships, customer engagement, and service. Learn how to create seamless buying experiences, activate influencers and affiliates, use paid and organic tactics more effectively, and apply data, analytics, and AI to improve performance across the customer journey.
63%
Be More Employable
63% of employers say that they are more likely to hire candidates with an AI skills certification on their CV.
61%
Stay Relevant with AI
of employers say that candidates with a DMI certification on their CV have an increased chance of getting hired.*
62%
Drive Revenue
62% of marketers believe that AI will have an impact on increasing their revenue.
By the Industry, For the Industry
DMI Courses are developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
Barry Thomas
Senior Global Thought Leader
Kantar
Adara Brown
VP of Growth
American Marketing Association
Sarah McIlroy
Dean of BPP Business School
BPP University
Prof. Dave Keighron
Professor of Marketing and Entrepreneurship
University Canada West & Douglas College
Neal Schaffer
Founder
Fractional CMO and Author
Nealschaffer.com
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
AI-Driven Social Commerce Strategy
[price:TRACK_PPCAI-std]
Enrollment Deadline is Apr 30th
Course Overview
Duration
3 Hours Self Paced Learning
Enrollment
Enroll by Apr 30th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
AI-Driven Social Commerce Strategy Course Overview
Social commerce is no longer just about publishing content and adding product tags. Today’s marketers need to turn social platforms into connected journeys that drive discovery, sales, engagement, and retention. Bild practical skills across social commerce strategy, execution, and measurement to create smoother shopping experiences, use creators and affiliates more effectively, strengthen customer interactions, and improve performance with data, analytics, and AI. From shop and catalog setup to campaign tracking, customer service, and optimisation, you’ll learn how to make connected buying journeys can drive performance across the customer lifecycle.
↗3 Interactive Modules.
↗Associate Level Certification.
↗3 Hours of self-paced learning content.
↗DMI Professional Membership included
↗Access to the world's largest library of digital marketing resources.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Social Commerce Strategy ↗Social Shopping Experience Design ↗Shop and Catalog Setup ↗Social Commerce Platform Selection ↗Creator and Affiliate Strategy ↗Influencer Discovery and Evaluation ↗Paid Social Commerce Optimization ↗Attribution, UTM Tracking, and Ecommerce Reporting ↗Social Customer Service Strategy ↗Conversational Commerce and Messaging ↗Social Service Analytics and Satisfaction Metrics ↗AI-Driven Optimization and Insights
Who's It For?
Ecommerce Marketers: Turn social platforms into stronger drivers of discovery,conversion, and sales.
Social Media Managers: Build skills in social shopping, creator-led commerce,engagement, and performance tracking.
Paid Social Specialists: Improve targeting, attribution, and optimization across socialcommerce campaigns.
Content Marketers and Brand Builders: Use shoppable content and creatorpartnerships to support awareness and sales.
CRM, Customer Engagement, and CX Teams: Strengthen customer relationshipsthrough messaging, service, and conversational engagement.
Digital Marketing Generalists and Managers: Build end-to-end social commerce skillsacross planning, activation, reporting, and optimization.
What you'll learn
3 Modules • Approx 3 hours Learning content
Module 1 - AI-Powered Social Commerce
Learn how to turn social platforms into smoother paths from discovery to purchase. This module explores how social shopping, creator influence, customer interaction, and platform selection shape buying behavior and conversion. You’ll build skills in social commerce goals, shop and catalog setup, engagement-led selling, and paid ecommerce optimization, while using data, tracking, and AI to improve targeting, insights, and performance.
Knowledge Gain:
Key Elements of Social Commerce Social Commerce Channels: Meta Shopping Social Video Commerce: TikTok, YouTube, and Snapchat Social Commerce Goals and Platform Selection Social Commerce Shops and Catalog Setup Engagement-Driven Social Commerce Tools Competitor Research for Social Media Using AI Drawing Ecommerce Insights from Data Sources Using AI to Optimize Social Commerce Insights
Module 2 - AI-Driven Influencer Strategy and Partnerships
Learn how to use influencers, creators, and affiliates more strategically to build trust, expand reach, and drive sales. This module helps you identify the right partners, create more authentic collaborations, understand affiliate models and commercial structures, and improve campaign effectiveness with data and AI-driven insight.
Knowledge Gain:
Influencer Discovery and Analysis Evaluating Influencer Fit and Risk The Role of AI in Influencer Marketing Influencer Tactics and Product Promotion Affiliate Marketing Strategy and Partnership Models Affiliate Pricing Models Setting Goals for Affiliate and Influencer Marketing Measuring Influencer and Affiliate Performance Data-Driven Strategy and Optimization
Module 3 - AI-Enabled Social Customer Service Strategy
Learn how to turn social customer service into a stronger driver of trust, loyalty, and brand reputation. This module covers service strategy, operating models, automation, AI-supported support, satisfaction measurement, community monitoring, and crisis readiness. It helps learners build more efficient and responsive customer interactions while maintaining strong human oversight.
Knowledge Gain:
Social Media and the Customer Journey Building a Social Customer Service Strategy Social Customer Service Models AI Customer Service Measuring Customer Satisfaction Social Customer Service and Peer Communities Social Service Analytics and Insights Crisis Indicators and Response Best Practices
Toolkits included:
Chat GPT Prompts for your Digital Marketing Strategy
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
Our 300,000+ Members work for companies like:
Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Ecommerce Marketers: Turn social platforms into stronger drivers of discovery,conversion, and sales.
Social Media Managers: Build skills in social shopping, creator-led commerce,engagement, and performance tracking.
Paid Social Specialists: Improve targeting, attribution, and optimization across socialcommerce campaigns.
Content Marketers and Brand Builders: Use shoppable content and creatorpartnerships to support awareness and sales.
CRM, Customer Engagement, and CX Teams: Strengthen customer relationshipsthrough messaging, service, and conversational engagement.
Digital Marketing Generalists and Managers: Build end-to-end social commerce skillsacross planning, activation, reporting, and optimization.
Do I need to have a marketing background?
This advanced course is ideal for markets who are already familiar with the basics of AI. If you don’t have any background in marketing or are familiar with the basics of AI, we’d recommend our AI in Digital Marketing course.
How long does it take to complete?
You’ll have 12 weeks to complete and approximately 5.5 hours of content. You then take a 40-question multiple-choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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Become Certified in AI- Driven Social Commerce Strategy
Join 80k+ DMI Certified Digital Marketing Professionals. Take your skills, knowledge and career to the next level.
€11k
Get Rewarded
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
87%
More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification.**
Source: DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
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Join 300.000+ Members
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Installments
Pay in 3 easy installments
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