Programme Highlights

After attending this course, participants will have a clear understanding of how to measure and monitor their online traffic. Using this information, you should be able to update your marketing campaigns to drive increased traffic to your business

Your digital marketing is only as effective as the analytical insights derived from online activities.This Google Analytics course guides you through web analytics and other data sources to better understand site visitor characteristics and behavior. You will understand the most important and appropriate metrics and how to use them improve your digital activities.

This is a very interactive, practical module which will help you to understand how to get the most from you website analytics. We explain how to get actionable insights from the traffic to your site, which you can then use to improve design and optimize your traffic. You will then be in a position to identify areas that require improvement and you’ll be able to measure the impact of changes implemented.

Our Alumni thrive

Our students are working for top companies across the globe!

Advance your career in digital marketing

The Digital Marketing Institute gives you access to world class training and certifications

Flexible study options

24/7 access whenever and wherever you want

Validated by industry experts

Best practice learning designed by leading professionals

Globally recognised certification

Setting the standard for digital education

Increased earning potential

Scalable career opportunities and access to incentivizing salaries

Enroll today

Based on your location we have a selection of learning options for you

Study online with the Digital Marketing Institute

Study Time: 3 hrs

Got Questions? Get Answers

We love questions, almost as much as we love providing answers. Here are a few samples of what we’re typically asked, along with our responses: 

Where will my qualification be recognized?
Successful completion will earn you a certification that is mapped onto the European Qualifications Framework and recognized and respected at a global level.
Why should I study with the Digital Marketing Institute?
The Digital Marketing Institute is the global certification standard in digital education. To date, over 18,000 people in 115 countries have studied with the Digital Marketing Institute qualification, making ours the most widely taught digital certification standard in the world. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.

More Questions? Email our admission team

How strong are your digital skills?

Just how much do you know about digital marketing? We've designed the Digital Diagnostic to help you find out.