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DMI TRACK

Data and Web Analytics

Fast-track your Data and Analytics skills with this online short course. Get job ready skills with a globally recognised certification in bite-sized learning units. Learn Data Analytics, Reporting, Data Management, and Security best practices. Includes free DMI membership for six months.

Special Intro Discount - Save 15% AU$645

Special Intro Discount - Save 15% AU$645

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Global Authority

The Global Authority

12 years delivering excellence

Members

75,000 + Members

Join a global community

Certification

Associate Certification

Globally recognised

Membership

Membership Included

Toolkits, content & more

AU$548 AU$645

Buy Now for AU$548

Data and Web Analytics

AU$548 AU$645

Buy Now for AU$548 Pay in Installments

Course Overview

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Duration

12 Hours Self Paced Learning

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Enrollment

Enroll by Aug 19th

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Format

100% Online - On Demand

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Certification

Associate Certificate

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Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in analytics and data management.

5 Interactive Modules.                                                  Associate Level Certification.
12 Hours self-paced learning content.                        6 Months free DMI Power Membership.
Practical Toolkits and Templates.

5 Interactive Modules.
Associate Level Certification.
12 Hours self-paced learning content.
Practical Toolkits and Templates.
6 Months free DMI Power Membership.

Key skills and competencies you will gain

Collecting and Processing Data Data Cleansing Data Analysis and Forecasting Problem-Solving

Data Security Presentation Skills Visualizing and Reporting Data Agile Thinking

↗ Collecting and Processing Data   ↗ Data Cleansing
↗ Data Analysis and Forecasting 
↗ Problem-Solving
↗ Data Security   ↗ Presentation Skills
↗ Visualizing and Reporting Data   ↗ Agile Thinking

This short course is part of DMI Track our collection of skills based training courses which will teach you to successfully execute core digital marketing competencies.

What you'll learn

5 Modules • Approx 12 hours Learning Content

Module 1 - Data and Analytics Fundamentals 3h 37mins

Uncover the insight behind your data. This module brings you through data basics and how to get the most out of the data you already have at your fingertips.

Tool Walkthroughs:

  • Google Analytics
  • Moz
  • Google Search Console
  • Facebook Ads Management and Facebook Business Manager
  • Facebook Insights
  • LinkedIn Campaign Manager and LinkedIn Analytics

Case Study:

Spotify

Knowledge Gain:

Understanding Data & Analytics Fundamentals Best Alternatives to Google Analytics Big Data and Data Mining Machine Learning, AI, Analysis Types, and Forecasting 

Expert Insights:

Some Inspiring Uses of AI in Digital Marketing

Module 2 - Data Collection and Data Privacy 2h 18mins

Learn how to manage, store and use data in a way that keeps your customer privacy at the heart of your business.

Case Studies:

  • Salesforce
  • Slack

Knowledge Gain:

Preparing and Managing Data Agile Thinking  Adaptability in the Workplace  

Expert Insights:

  • The Risks with Digital
  • Privacy in the Age of Siri and Alexa
Module 3 - Data Security and Compliance 1h 40mins

Good data management is underpinned by secure, compliant data gathering and management. Demonstrate best practice to your customers and web visitors using the GDPR and CCPA learnings below.

Case Study:

Netflix

Knowledge Gain:

Laws and Guidelines  Get Ready for the California Consumer Privacy Act (CCPA) Key Concepts of GDPR GDPR Enforcement: How the 2019 Google Fine Made a Statement Preparing Your Business for GDPR 

Expert Insights:

Brian Lavery (AccuWeather) on Data and GDPR

Module 4 - Data and Marketing 1h 42mins

Your email database is one of your biggest assets. Nurture it, segment it and use it creatively to deliver high impact digital marketing results that dramatically improve your ROI.

Case Study:

The Skimm

Toolkits:

  • Practical Guide to the Top Email Marketing Automation Tools
  • Email and Social Media ROI Calculator

Knowledge Gain:

Managing Email Data  Growing an Email Subscriber Database Practical Guide to Email Marketing Metrics  

Module 5 - Visualizing and Presenting Data 2h 42mins

Present and summarise the key findings contained in your data. Learn how creative visualisation and presentation can help share a wider understanding of what your data is telling you.

Toolkits:

  • Practical Techniques to Help Analyse Data Using MS Excel
  • Funnel Conversion Reporting
  • Master Your Presentations

Case Study:

Analytics and Harnessing Customer Intelligence with Drinkaware

Knowledge Gain:

Reporting, Visualization, and Presenting Data  Improving Your Presentation Skills The Best Analytics Tools for Digital Marketing Enhancing Your Problem-Solving Skills Data-driven Reporting 

Expert Insights:

  • Excel Magic
  • Hands-on With Analytics

9/10

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

9/10

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

Global Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

DMI Community

Join a community & get tools for life

Join 75,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

DMICertification

Globally recognised certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on linkedin and social and get noticed.

75,000+ Members trust DMI
to Progress their Career

75,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 75,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend... 

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 75,000+ Members work for companies like:

Globally recognised certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.

Frequently Asked Questions

How much does this Data and Web Analytics short course cost?

The course fee is AU$645. We have a special introductory price of AU$548 for a limited time which you can purchase here. You can also enjoy a payment plan here which breaks the into easy monthly instalments

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in analytics.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals Data and Web Analytics. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete approximately 12 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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9/10

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

89%

Alumni Promoted upon completion of DMI Course

Flexi-Pay

Pay in 3 easy installments

AU$265 / mo

Pay in installments

Buy Now
15% off

Join 75,000+ members

AU$645 AU$548

Buy Now

Flexi-Pay

Pay in 3 easy installments

AU$265

Pay in Installments