Train your staff using a method that suits your business
Social Selling program
As traditional methods of selling no longer prove to be as effective as they once were, the online world offers endless sales opportunities.
Our industry leading digital sales program is ideal for Inside Sellers, Sales Representatives, Business Development Executives and Managers, Account and Relationships Managers, and Sales Leaders.
Once your sales team learn how to use digital and social selling tools they can make more sales faster and easier, increasing sales performance by up to 400%.
How can we help transform the digital and
social selling skills of your staff?
Identify the digital selling strengths and weaknesses of your sales force
Evaluate and design the best digital and social selling training program
Train your staff in digital and social selling in a way that suits your business
Assess & Validate
Assess your staff’s digital and social selling know-how post-training and validate your investment
Return on Investment
Examine the impact of digital and social selling training on your business
What our clients say
On completion of the Certified Digital Selling Professional program, IBM’s Business Development staff developed 7,200 new opportunities with a 7% increase in win rate and 37% reduction in days to close.
How will your organization benefit from
digital and social selling training?
A Workforce with Digital & Social Selling Skills
Aligned to Industry Standards
Progressive Learning Initiatives
Employees with Industry Aligned Social Selling Skills
Internal Support in Sales & Marketing
Reduce Employee Churn
Proven Training ROI
Assess Social Selling Skills
Find out how we can help boost your digital and social selling capabilities
What do our graduates say?
Jacqueline McCouat, Huawei
“Having undertaken research of the various courses and qualifications on offer, the Digital Marketing Institute appeared to offer the most comprehensive, sophisticated and flexible programme in the market.”
Aleksandra Nenadovic, JP Morgan Chase
“I chose to study at Digital Marketing Institute initially because it was a referral. Soon after looking more closely into the Institute, I realized it is the institute that gathered the greatest specialists and professionals in this field.
What digital skills do my sales team need to excel?
That depends on the needs of your business and staff. Before we provide or tailor a course, we assess the digital abilities of your employees to ensure their skills are aligned with industry needs. Once we have carried out the assessment, a training program can be designed that upskills staff in the areas you need.
If I upskill and certify my sales team in digital how do I know once certified that they won’t all up and leave for a job elsewhere?
The simple answer is, you don’t. However, according to Gallup, employees that are engaged and thriving are 59% less likely to look for a job in another organization.
This means that employees that feel invested in and valued by their companies with a view to career development are much more likely to stay than those that aren’t.
How do the Digital Marketing Institute validate courses and what assurances are there that the content is on-trend and current?
Our courses are designed by our expert product team in coordination with Subject Matter Experts that have extensive knowledge and real-life experience in niche areas of digital.
In addition, our content is reviewed and validated by our Industry Advisory Council made up of the world’s largest brands such as Google, IBM, Twitter and Microsoft twice a year to ensure its relevance and technical accuracy.
What are the L&D benefits in offering employees a certified course in digital selling?
Certification demonstrates the skills of your employees to a high level of expertise. From an L&D perspective, a certification can standardize the skills of a global workforce and ensure employees are industry ready.
We are not interested in certification or an examination process, can we simply purchase and use your learning content?
Yes. If you are not in need of or in a position to offer certification, we can work with you to see what learning content your staff needs and it can be integrated into your LMS to use as you wish or offered through ours
How do your courses differ to academic university offerings?
The main difference between our learning programs and those of universities is that ours are informed by the needs of industry and can be delivered in a variety of ways: online, blended etc. so enable flexibility for a global workforce.
In addition, the pace of change in digital can make it hard for universities to keep up with trends. We update our curriculum on an annual basis informed by experts to ensure it provides learning content that is relevant and cutting-edge.
We need a bespoke digital marketing course specific to our industry. Can you build one and will it be certified?
Absolutely. Once we know the unique needs of your business we can develop a training program that draws from our digital and social selling program to address the needs of your staff.
We traditionally upskill through workshops, what are the benefits of online training?
Online training is ideal for workforces with busy jobs and lives. By providing 24/7 access to content from any location, your employees can upskill on the move and when it suits their schedule.