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DMI Track


This online Content Marketing course teaches you content marketing best practice. Learn how to craft your social media messaging to bring visitors to your website. Understand the importance of keywords on your homepage and the growing importance of voice search. Completion of this course provides a globally recognised DMI accreditation.

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Associate Certification

Globally recognized

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Includes DMI Membership

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Content Marketing Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in content marketing.

5 Interactive Modules.

Associate Level Certification.

10 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Brief DevelopmentSEO Marketing ConceptsKeyword ResearchContent CreationConnecting Content with AudiencesMeasuring ContentChannel PromotionContent Audit

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What you'll learn

4 Modules • Approx 10 hours Learning content


Module 1 - Content Marketing and Content Research

1h 17mins

This module introduces the key concepts and underlying principles of content marketing. It explores the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data-driven way. You’ll be able to connect content to the Buyer’s Journey and understand how to engage your audience in a meaningful way. It concludes by detailing the steps involved in creating a content brief.

Knowledge Gain:

Content Marketing Concepts and StrategyDeveloping a Content Marketing PlanUsing Content Research to Find OpportunitiesDeveloping a Brief

Toolkits included:

Buyer Persona Template

Buyer Persona Framework

CMO Persona Template

Digital Marketing Campaign Brief


Module 2 - Content Creativity – Brand and Storytelling

1h 51mins

This module covers content creation and curation, and how to extend the value of content using scheduling tools and promotion methods. The lessons then describes what you need to have in place before developing great graphics, focusing on brand guidelines, the importance of consistent brand tone, copyright law and target media. The module finishes by covering methods to enhance your creativity in the workplace to help you generate new ideas and find innovative solutions to problems.

Knowledge Gain:

Creating and Curating ContentBuilding Brand Guidelines and Consistency Enhancing Your Creativity

Toolkits included:

Guide to Content Ideation

Brand Style Elements Template

Case Study/Webinar

Aviation American Gin: Using humor to lift spirits


Module 3 - Using Content For SEO and Email Marketing

3h 52mins

This module drills deep into the fundamentals of SEO and SEO content. It begins with how to use keyword research to build an SEO content plan and how to use SEO tactics to boost the quality and performance of your website content. The module closes by discussing the key elements to build and create an effective marketing email.

Knowledge Gain:

SEO and Keyword Research TacticsCreating Quality ContentCreating Effective ContentCreating Email Content

Toolkits included:

SEO Keyword Research Toolkit

Tools and Templates for Successful Blog Posts

Content Calendar Template

Email Content and Copywriting Checklist

Email Planner & Tracker

Case Study/Webinar

theSkimm: Disrupting News Media and Making Email Cool Again


Module 4 - Creating and Sharing Social Media Content

2h 52mins

This module focuses on how to engage with and acquire customers using social content. The module begins with some key considerations to bear in mind when planning content for social channels. It then introduces some of the content formats that are considered ‘native’ to social – including Stories, Live Video, and Audio Rooms – and how you can use these formats to entertain your audience and expand your reach. Next, the module looks at ways of implementing an effective content strategy on social media, from leveraging social influencer networks to getting the most out of native insights tools. It wraps up by looking at best practices for scheduling your content on social platforms.

Knowledge Gain:

Social Content PlanningSocial Content FormatsSocial Content StrategySocial Content SchedulingSocial Content Distribution & Engagement Dashboard

Toolkits included:

Social Media Style Guide and Template

Influencer Marketing Brief Template

Social Media Calendar Template

2023 Social Media Calendar


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200+ 5 Star Customer Reviews


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Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

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Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

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300,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

Excellent course materials that take one's career to the next level

Dave G, South Africa

For anyone looking to enhance their marketing knowledge, DMI is the way to go.

Erica Weiss, United States

I am grateful that DMI concisely gathered all the best digital marketing practices under one roof.

Andrej S, Slovenia.

Our 300,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals of Content Marketing. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

Become a Certified Digital Marketing Associate

Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game




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