DMI Track
AI Fundamentals for Marketing
Every marketer needs AI skills now. This short course gives you the practical foundations to start using AI confidently, responsibly, and effectively in your day-to-day work. Learn how AI and machine learning are reshaping marketing, build your prompting skills, understand privacy and risk, and discover how to use AI across your workflows, tools, and presentations to work smarter and move faster.
63%
Be More Employable
63% of employers say that they are more likely to hire candidates with an AI skills certification on their CV.
61%
Stay Relevant with AI
of employers say that candidates with a DMI certification on their CV have an increased chance of getting hired.*
62%
Drive Revenue
62% of marketers believe that AI will have an impact on increasing their revenue.
By the Industry, For the Industry
DMI Courses are developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
Barry Thomas
Senior Global Thought Leader
Kantar
Adara Brown
VP of Growth
American Marketing Association
Sarah McIlroy
Dean of BPP Business School
BPP University
Prof. Dave Keighron
Professor of Marketing and Entrepreneurship
University Canada West & Douglas College
Neal Schaffer
Founder
Fractional CMO and Author
Nealschaffer.com
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
AI FUNDAMENTALS FOR MARKETING
[price:TRACK_AIFUND-std/0]
Enrollment Deadline is June 17th
Course Overview
Duration
5 Hours Self Paced Learning
Enrollment
Enroll by June 17th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
AI Fundamentals for Marketing Course Overview
↗3 Interactive Modules.
↗Associate Level Certification.
↗5 Hours of self-paced learning content.
↗DMI Professional Membership included
↗Access to the world's largest library of digital marketing resources.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗AI in the Marketing Workplace↗Machine Learning for Marketers↗Prompt Literacy↗AI Prompting Techniques↗AI Privacy in Marketing↗AI Risk Management ↗AI Accountability ↗Marketing Workflow Automation↗AI for Presentations↗AI Upskilling ↗AI Productivity Tools↗Responsible AI Practices↗Data-Driven Decision Making ↗AI for Content Creation↗AI Collaboration Tools
Who's It For?
Any marketer wanting to build practical AI fluency and responsible AI working habits.
Digital marketing generalists, specialists, and managers looking to apply AI across campaigns and workflows.
Content, SEO, social media, and community professionals ready to use AI to work smarter.
Paid media and performance marketers who want AI to sharpen campaign optimisation.
CRM, lifecycle, and email marketers using AI to improve engagement and personalisation.
Marketing analysts who want to make faster, better decisions with AI support
Marketing ops and project professionals looking to streamline coordination and tools.
Key Learning Outcomes & Skills You’ll Gain
Understand AI and Machine Learning: Learn how AI drives smarter decisions, automation, and campaign performance across modern marketing.
Work Smarter with AI: Apply AI tools to everyday marketing tasks and workflows to improve productivity and efficiency.
Master Prompting: Generate higher-quality outputs by developing strong prompting skills to create, refine, and evaluate AI-driven content.
Spot AI Opportunities: Identify where AI can enhance decision-making, streamline workflows, and improve marketing outcomes.
Use AI Responsibly: Apply AI critically and ethically to maintain accuracy, quality, and trust in your marketing activity.
What you'll learn
3 Modules • Approx 5 hours Learning content
Module 1 - Getting Started with AI in Marketing
Explore how AI is transforming modern marketing through automation, machine learning, and prompting. Learn how AI improves efficiency, decision-making, personalisation, and campaign performance across key marketing functions, and build the prompting skills to get better results from AI in your day-to-day work
Knowledge Gain:
AI in the Marketing WorkplaceAI's Growing Impact on MarketingApplying Machine Learning to MarketingBenefits of Machine Learning to Marketing TeamsDetecting Patterns and Improving Marketing DecisionsIntegrating AI into Marketing Teams Getting the Most from AI Prompts in Marketing The Rise of Prompt Literacy in Marketing
Module 2 - AI Privacy and Risk Management for Marketers
Understand how accountability, risk management, and privacy shape responsible AI use in marketing. Learn how governance, monitoring, safeguards, and crisis planning help teams identify and reduce AI-related risks, and build stronger privacy practices to protect trust, compliance, and brand reputation while using AI effectively.
Knowledge Gain:
The Privacy Risks of Workplace AI Balancing AI Efficiency and Privacy in MarketingAI Privacy Trends Shaping Marketing Work Identifying and Mitigating AI Risks in Marketing Why Accountability and Risk Management Matter in AI AI Accountability and Risk Management in Marketing
Module 3 - The AI-Powered Marketer
Discover how AI helps you work, learn, and communicate more effectively every day. Use AI to streamline workflows, build smarter presentations, accelerate your own professional development, and get more out of the tools you already use, all while maintaining the quality, credibility, and control that good marketing demands.
Knowledge Gain:
Scaling Marketing Team Productivity with AI Detecting Patterns and Improving Marketing DecisionsUsing AI for Smarter Marketing Presentations Using AI Responsibly in Marketing PresentationsLearning Faster as a Marketer with AIMaking AI Upskilling Work for MarketersEffective AI Use Across Marketing Tools
Toolkits included:
Chat GPT Prompts for your Digital Marketing Strategy
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
Our 300,000+ Members work for companies like:
Globally recognized certification
What is AI Fundamentals for Marketing?
This is a short, practical course designed to give marketers the AI foundations they need to work more effectively. It covers how AI and machine learning work in a marketing context, how to use prompting to get better results, how to manage AI privacy and risk responsibly, and how to use AI across your tools, presentations, and workflows day-to-day.
How is this short course assessed?
The assessment is a one-hour computer-based exam consisting of 40 questions across multiple choice, matching, and drag-and-drop formats. You can take it online in your own time. Successful completion leads to an Associate level certification.
Who is this course aimed at?
This course is for any marketer who wants to build practical AI fluency from the ground up. Whether you work in content, SEO, paid media, email, social, analytics, or marketing ops, this course will help you apply AI confidently and responsibly in your role.
Do I need to have a marketing background?
A working knowledge of marketing is helpful but not required. This course is designed as a starting point for marketers at any level who want to build their AI skills.
How long does it take to complete?
You'll have 12 weeks to complete approximately 5 hours of content across three modules. You then take a one-hour, 40-question exam online, which leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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Join 80k+ DMI Certified Digital Marketing Professionals. Take your skills, knowledge and career to the next level.
€11k
Get Rewarded
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
87%
More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification.**
Source: DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
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Installments
Pay in 3 easy installments
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