DMI Track
AI-Augmented Channel Marketing
AI is changing every digital marketing channel at once. This short course shows you how to put it to work across content, search, paid media, and social. Learn how to create content faster with generative AI, stay visible in AI-driven search, optimize Google Ads with AI-powered bidding and creative, and use Meta’s AI tools to strengthen your social media performance.
63%
Be More Employable
63% of employers say that they are more likely to hire candidates with an AI skills certification on their CV.
61%
Stay Relevant with AI
of employers say that candidates with a DMI certification on their CV have an increased chance of getting hired.*
62%
Drive Revenue
62% of marketers believe that AI will have an impact on increasing their revenue.
By the Industry, For the Industry
DMI Courses are developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
Barry Thomas
Senior Global Thought Leader
Kantar
Adara Brown
VP of Growth
American Marketing Association
Sarah McIlroy
Dean of BPP Business School
BPP University
Prof. Dave Keighron
Professor of Marketing and Entrepreneurship
University Canada West & Douglas College
Neal Schaffer
Founder
Fractional CMO and Author
Nealschaffer.com
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
AI-Augmented Channel Marketing
[price:TRACK_AIFUND-std/0]
Enrollment Deadline is Oct 28th
Course Overview
Duration
6 Hours Self Paced Learning
Enrollment
Enroll by Oct 28th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
AI-Augmented Channel Marketing Overview
↗4 modules covering AI for content marketing, search marketing, PPC and display advertising, and social media marketing.
↗Associate Level Certification.
↗6 hours of self-paced learning content.
↗DMI Professional Membership included
↗Access to the world's largest library of digital marketing resources.
↗Practical Toolkits and Templates.
↗100% online and on demand, with no fixed intake dates.
↗One-hour online exam with 40 questions, including multiple-choice, matching, and drag-and-drop formats.
Key skills and competencies you will gain
↗Generative AI for Content Creation↗ChatGPT Content Workflows↗Comparing AI Content Tools↗AI Audience Insights and Personas↗Spotting Content Opportunities with AI ↗AI Search Optimization ↗SEO, GEO, and AEO↗Using AI with Google Ads↗AI-Assisted Smart Bidding↗Performance Max and AI Max for Search↗AI-Powered Display and Creative ↗Meta AI and Advantage+ ↗AI for Influencer Marketing↗Social Listening and Audience Insights↗AI-Driven Community Management
Who's It For?
Marketing Executives and Generalists: Marketers working across several channels who want practical AI skills for content, search, paid media, and social in one course.
Content, Brand, and Search Specialists: Content creators, brand marketers, and SEO professionals who want to create content faster and stay visible in AI-driven search.
Paid Media, Social, and Influencer Professionals: PPC, display, performance, social media, community, and influencer marketers who want to use AI to improve campaign results and engagement.
Key Learning Outcomes & Skills You’ll Gain
AI-Driven Content: Use generative AI, ChatGPT, and large language models to support content creation, workflows, audience understanding, and content strategy.
AI Search Visibility: Apply SEO, GEO, and AEO principles to improve visibility across search engines, answer engines, and generative AI platforms.
AI-Powered Paid Media: Apply AI in paid search, PPC, and display to support bidding, budgeting, targeting, creative development, Performance Max, and optimization.
AI for Social Media: Use Meta AI tools, Advantage+, influencer discovery, social listening, and audience insights to improve social performance and community management.
Responsible AI Use: Apply AI critically across channels, maintaining brand alignment, human judgment, testing, and strategic oversight.
What you'll learn
4 Modules • Approx 6 hours Learning content
Module 1 - AI-Driven Content Marketing
Harness generative AI, ChatGPT, and large language models to transform content strategy and production. Generate, refine, repurpose, and personalize content faster while strengthening research and planning. Build sharper personas, map customer journeys, and identify stronger content opportunities using AI-supported audience signals, combining the right tools with human review, brand alignment, and responsible AI use.
Knowledge Gain:
Gen AI Models and Tools for Content Marketing Creating Marketing Content with Generative AI Using ChatGPT for Content Workflows Optimizing ChatGPT for Content Creation Comparing AI Tools for Content Creation How AI is Changing Content Work Finding the Right Audience with AI Using AI to Spot Content Opportunities
Module 2 - AI for Search Marketing
Understand how search marketing is evolving as AI changes how people discover information online. Explore how AI search differs from traditional search and how content is selected and reused in AI-generated responses. Learn why clarity, structure, and credibility now matter as much as keywords, and apply SEO, GEO, and AEO principles across search engines, answer engines, and AI platforms.
Knowledge Gain:
AI Search vs. Traditional Search How AI Builds Answers Practical AI Optimization Techniques Future of AI Search and What It Means for Optimization The Engines Behind Search Everywhere How SEO, GEO, and AEO Differ Navigating the New Search Environment Tactics for Modern Search Optimization
Module 3 - AI-Powered PPC and Display Advertising
Examine how AI is transforming paid search and display advertising across campaign setup, targeting, bidding, budgeting, and creative development. Explore Search, Display, Demand Gen, and Performance Max campaigns, and apply AI to optimize results across Google Ads and wider display activity, while recognizing the limits of automation and combining AI with human judgment, testing, and strategic oversight.
Knowledge Gain:
Using AI with Google Ads AI-Assisted Smart Bidding AI and Creative Ad Production AI and Performance Max AI Max for Search Driving Demand with AI-Powered Display Ads AI-Powered Audience Targeting AI-Powered Bidding AI-Powered Creative Design
Toolkits included:
Chat GPT Prompts for your Digital Marketing Strategy
Module 4 - AI for Social Media Marketing
Discover how AI is transforming social media marketing across content creation, audience insight, community management, influencer activity, and paid social. Use AI to identify influencers, track sentiment, spot trends, and respond faster with greater consistency. Apply Meta’s AI tools for creative production, automation, and Advantage+ advertising to drive stronger social media performance.
Knowledge Gain:
What is Meta AI? Ethical Principles in Meta AI Bias Mitigation in Meta AI Meta AI Content Creation Meta AI Assistant Meta AI Advertising using Advantage+ How AI is Being Used in Influencer Marketing AI Across Social Media Platforms Using AI for Social Listening and Audience Insights AI-Driven Community Management
Toolkits included:
Chat GPT Prompts for your Digital Marketing Strategy
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
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Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
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Globally recognized certification
How is this short course different from DMI’s channel-specific short courses?
This course covers AI across four channels in one place: content, search, paid search and display, and social media. It suits marketers who need practical AI skills across several channels.
How is this short course assessed?
You will complete a one-hour online exam with 40 questions, including multiple-choice, matching, and drag-and-drop formats.
Who is this course aimed at?
Marketing executives, digital marketing generalists, content creators, brand marketers, SEO professionals, paid media and performance specialists, social media and community managers, and influencer marketing professionals.
Which tools and platforms does it cover?
The course covers generative AI tools including ChatGPT and large language models, Google Ads campaign types including Search, Display, Demand Gen, Performance Max, and AI Max for Search, and Meta’s AI tools including Meta AI Assistant and Advantage+.
How long does it take to complete?
The course contains 6 hours of self-paced learning content, delivered 100% online, so you can start at any time and study at your own pace.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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Join 80k+ DMI Certified Digital Marketing Professionals. Take your skills, knowledge and career to the next level.
€11k
Get Rewarded
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
87%
More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification.**
Source: DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
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