Professional Diploma in Social Media Marketing

Develop a detailed understanding of key social media specialisms including content marketing, and platforms on which you can promote your content.

Ideal for American professionals responsible for planning, executing and managing social media campaigns, social media specialists, enthusiasts or executives - it will help enhance your knowledge and skillset in this area.

Upon completion, you will become a Certified Digital Marketing Specialist in Social Media.

Now including one year's exclusive access to our membership area - with regularly updated expert level content connecting you with the very latest digital developments.

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Certified Digital Marketing Specialist - Social Media Marketing Diploma

Did you know that 74% of our graduates are employed in Digital Marketing roles?

Master the skills necessary to advance your social media ambitions with our Professional Diploma in Social Media Marketing. In just 30 hours, you’ll be ready to develop and implement a robust social media strategy that fosters trust and increases sales. Boost brand awareness with content that makes your users want to share, tweet and pin your path to social media success. With the effective analysis of campaign results, you’ll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.  

Course fee is


Deadline for enrollment is February 27th

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Module Overview

Become a Certified Digital Marketing Specialist in Social

Become a Certified Social Media Marketing Professional

Gaining a digital marketing certification will assure you have the essential skills and knowledge needed to excel as a social media professional.

We work with digital industry experts, such as Google and Facebook, to design and develop our courses and the standards that define the digital skills and capabilities required of all professionals.

Our certifications deliver best current practice, theory and applied skills in digital, and are recognized and respected across the industry.

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I carry full responsibility of our digital marketing strategy from concept to execution, as well as having full creative control over all of our social media and marketing campaigns

Christina Knock, Cox Purtell Read More

Since completing the course, I have started a niche marketing consultation business, helping brands unlock their true potential through Digital Marketing

Mike Ablett, bale & barrel Read More

I had heard a lot of reviews from people in the industry about the benefits of the Digital Marketing Institute in this area

Kelly Herbst, Hubspot Read More

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Study online with the Digital Marketing Institute

Study Time: 30 hrs
Assesssment: 3 hr Multiple Choice Exam
Resources: Video lectures, Practical Exercises, E-learning Manager
USD $1,955.00
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Study with an approved partner

Our global network of education partners is dedicated to prodiving high-quality digital education. Select your ideal partner to acquire a globally recognized professional qualification in digital marketing.

Stay Connected. Stay Relevant.

An exclusive network - and free as part of your certification - delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.

  • High-quality templates to boost your employability
  • A career zone with access to the latest industry news
  • A Continuous Professional Development (CPD) area for certified graduates
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Got questions?

Do I need to have a digital marketing background?

Anyone can apply for the Specialist Certificate in Social Media Marketing. A background in a related discipline is not required – the aim of the Social Media Marketing Specialist Certificate is to allow you to learn everything you need to know about social media marketing; and to kick-start a new and exciting career.

The 30 hour program teaches you everything you need to know to become a social media marketing expert. Each of our ten modules are taught by expert industry professionals, who will take you through the core social media specialisms and teach you the principles of effective social communication.

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How much is the social media marketing course?

The Specialist Diploma in Social Media Marketing costs to study online.

The fee includes all course content and the examination fee (first attempt only).

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Who should take this social media course?

The Specialist Diploma in Social Media Marketing is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialist, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course. 

You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a social media marketing career.

This specialist diploma is suitable for any level of skills or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.

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Where will my qualification be recognized?

Our qualifications are world class. This allows you to take your Social Media Marketing Certification with you, no matter where your exciting career may take you.

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How is the social media marketing diploma assessed?

The Specialist Diploma in Social Media Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam. 

Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

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