DMI Certified Strategy & Leadership Specialist
Digital Marketing Strategy & Leadership Course
Learn Online: 32 Hours
[price:SP_SP-std]
Enrollment Deadline July 23rd
Lead marketing strategy and teams with confidence, guided by the real-world experience of global marketing leaders shaping today’s digital landscape. Co-developed with top industry leaders managing strategies and teams at companies like Google, Microsoft, and Kantar, this course is designed to equip aspiring and emerging marketing leaders with the strategic and executional skills, real-world insights, and confidence to lead in a digital-first world.
NEW AI Skills
Why DMI?
- ✓ Relevance through industry expertise
- ✓ Join 300k+ members worldwide
- ✓ 44% got a promotion*
Download Brochure
How can a DMI Certification fast-track your career?
€11k
Get Rewarded
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
87%
Be More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification. 73% of those who were promoted credit DMI Certification for their promotion.**
DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
Download Brochure
By the Industry, For the Industry
DMI Strategy and Leadership course is developed under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.
Mia Mora
Director, GTM Strategy and Operations
Based in New York, NY, Mia is currently the Director of GTM Strategy and Operations, Technology Transformation at Google, and has held leadership positions in consultancy and sales throughout her career in Google, and SuperMedia. With a diverse skill set encompassing Mobile Advertising, Microsoft Office, Google Analytics, Sales Process, SEM Mia brings valuable insights to the industry.
Courtney Sembler
Senior Manager
Hubspot
As the Director of HubSpot Academy, Courtney is a dynamic leader shaping the digital marketing landscape with a deep understanding of inbound marketing. Courtney's expertise spans various facets of inbound marketing and customer education programs at scale, and she is committed to driving transformative growth and success on a global scale.
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Ruth leads Ads Marketing for YouTube in EMEA, leading a team that helps marketers across 12 markets achieve faster business growth with YouTube. She has a background in marketing, sales and customer strategy across the media, retail & tech industries, having previously worked for a boutique strategy consultancy as well as agencies within the Omnicom & WPP groups. She holds an MBA from INSEAD.
Neil Patel
Founder
Neil Patel Digital
Neil is a New York Times bestselling author and recognized as the top Search Marketing influencer globally. Forbes named him one of the top 10 marketers, and Entrepreneur Magazine recognized him for creating one of the 100 most brilliant companies. Neil has helped leading companies such as Amazon, Microsoft, and Google achieve remarkable growth through marketing.
Brian Corish
CEO & Founder
Elemental
Former MD of Accenture Song
With over 20 years of experience spanning tech start-ups to financial services, Brian thrives on disrupting traditional business roles with a blend of business strategy, artificial intelligence, technology, and innovation. From pioneering one of the world's first programmatic content delivery networks to winning entrepreneur of the year, to crafting highly differentiated customer experiences for iconic brands, Brian has led digital transformation across multiple industries, including F.S., Telco, and Automotive.
Learning outcomes in a nutshell
Develop strategic marketing plans that support long-term business growth and deliver measurable results across digital and traditional channels.
Build and manage impactful brand campaigns using advanced communication frameworks, crisis response tactics, and digital PR tools.
Craft omnichannel strategies rooted in UX and CX principles to deliver seamless, personalized experiences that increase engagement and loyalty.
Harness AI tools and analytics to improve targeting, personalization, automation, and decision-making across every stage of the marketing funnel.
Master SEO, PPC, social media, email, and affiliate strategies—using AI to optimize campaigns and boost performance across all digital touchpoints.
Develop core management and leadership skills to guide, motivate, and grow digital teams in remote, hybrid, and in-office environments.
Manage campaign budgets and media planning tools effectively, while recruiting, coaching, and retaining top digital marketing talent.
Use strategic frameworks and project management skills to lead digital transformation projects that align with business goals and growth.
Download Brochure
Program learning outcomes and content
WHAT WILL I LEARN?
From mastering omnichannel planning and campaign execution to managing budgets, teams, and performance, you’ll gain the skills to lead digital transformation and drive business growth. This program equips you to move confidently into a strategic or leadership role in digital marketing.
10 Modules
Approx 32 hours Learning content
Managing Marketing Activities
Brand Strategy & Communications
Digital Marketing & Customer Experience
Digital Channels
AI, Analytics, Data & Ethics
Managing a Digital Team
Budgeting & Building an Effective Digital Team
Digital Leadership
Developing a Digital Strategy
Driving Business Performance with Digital Marketing Strategy
Managing Marketing Activities
Module Info & Overview
Gain a strategic understanding of marketing’s role in driving business success. Learn to interpret consumer behavior, segment audiences, and build targeted value propositions. Master how to design impactful marketing programs using the 4P’s, align strategy with business goals, and make informed decisions that maximize performance and long-term growth.
- Business and Marketing Strategy
- The Growing Power of Consumers and Brand
- Value Proposition
- Design Thinking and Product Development
Download Brochure
“Professionals should focus on the practical skills that can be applied in real work environments to make an impact as a result of their studies. Collaborating with top industry leaders, I enjoyed contributing to this course’s content ensuring it reflects the latest trends and best practices.”
Olivia Kearney
Global Marketing Managed Microsoft Advertising
Bonus Content: DMI Membership Hub
Home of Hands-on Learning
When you enrol in this course, you will become a DMI Professional Member and access to DMI Premium Resources (worth €150) for FREE. Our Membership Hub is home of practical resources and go-to platform for bite-size continuous learning. Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you easily implement your learnings, and make an instant business impact.
Templates & Toolkits
- Digital Marketing Plan template
- Funnel Conversion Reporting Toolkit
- Social Competitor Analysis Tracker
- Social Media Calendar Template
- Email Campaign Calendar 2024
- Digital Media Tracker and Planner
- Digital Marketing Strategy Research Template
- Email Campaign Calendar 2024
- Digital Media Tracker and Planner
- Digital Marketing Strategy Research Template
AI Tools
- AI tools for Content Marketing
- AI tools for SEO
- AI tools for image generation
- ChatGPT prompt guide for Digital Marketers
Download a brochure to learn more about this course and the benefits of DMI Membership.
Download Brochure
Pricing
Join 80k+ DMI Certified Digital Marketing Professionals
Take your skills, knowledge and career to the next level. Enjoy instant access to your course once you enroll. Payment plans are available.
Pay In Full
or Download Brochure
3 installments
or Download Brochure
3 installments
or Download Brochure
Strategy + AI Bundle
or Download Brochure
Pricing
Buy Now & Start Your Course in January
Take advantage of our Cyber Monday Sale now and enjoy instant access to your course or decide to start next year. Payment plans are available.
Strategy Course
or Download Brochure
3 installments
or Download Brochure
3 installments
or Download Brochure
Strategy + AI Bundle
or Download Brochure
Join 300k DMI members from companies like these.
300,000+ members trust DMI to power up their careers
McKenzie Mullany
Marketing Director
Helped Drive Results
My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...
Gavin O’Leary
Social Media Specialist
Internationally Recognized
After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...
Kara Skehan
That Was Invaluable
There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...
Charlie Cantwell
Marketing Communications Manager
Useful Real-world Examples
The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...
Davin Kelly
Marketing Operations Specialist
Obvious Choice For Me
The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...
Download Brochure
Who's this for?
This program is aimed at:
Designed for marketers looking to upskill in Digital Strategy and Leadership to move into a more strategic and senior marketing role, or pursue a career in digital strategy development and implementation.
- •Marketing and Digital Marketing Generalists
- •Heads of Digital
- •Digital Marketing Managers
- •Brand Manager
- •Digital Account Managers
- •Sales Directors and Digital Sales Managers
- •Marketing Executives
- •Heads of Social Media
- •Ecommerce Managers
- •Email, Automation, or CRM Managers
- •Heads of CX
- •Heads of Sales Enablement
- •Customer Success Managers
- •Small business owners
- •Marketing professionals
- •Product managers
- •Entrepreneurs
Download Brochure
What's included?
Practical Skills, Premium Resources, and Industry Network
6 months FREE with all courses.
Instant Access to Your Course
Get instant access to up-to-date content and the latest version of the course which reflects the latest trends and industry developments from AI to GA4. Learn anytime, anywhere with our learning experience platform.
A Globally Recognized Certification
Earn a globally recognised certification valued by employers that will help advance your digital marketing career.
DMI Professional Membership
Premium resources including toolkits, templates designed by top industry experts to enable you implement your learnings. Get inspired by latest case studies, articles and industry reports.
Connect with the Industry
Connect with over 300k industry professionals in the DMI Network, ask questions and shere ideas.
Continuous Professional Development (CPD)
Comprehensive CPD activities enabling bite-size continuous learning from live webinars to micro-lessons. Gain and record CPD credits to keep your skills and certificate up-to-date.
Skills Test & Practice Exams
Benchmark your skills against industry standards and get a skills assessment report for each skill from digital strategy to SEO. Know what to expect in the certification exam with our practice exam.
The DMI Student Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
DMI Business Membership
Save up to 50% with our Business Membership Plans
Explore our award-winning courses and learning paths for each role and skill level for teams. Train with a colleague or as a small team and save up to 50%.
Our Training Is Trusted By:
Download Brochure
Digital Marketing Apprenticeships
DMI is excited to partner with Estio, a leading provider of Digital Marketing Apprenticeships in the UK, to offer the Digital Marketing Apprenticeship Programme (Multichannel Marketer).
How It Works:
The apprenticeship programme costs £11,500, covered by the Apprenticeship Levy. If the company doesn’t pay the levy the government covers 95% of the costs, with the company only paying 5%.
13 months + assessment
Online Teaching, Coaching and Workplace Development
Level 3 Multi-Channel Marketer & Certified Digital Marketing Professional by DMI
Download Brochure
Frequently Asked Questions
How long is the digital marketing strategy and leadership course?
This course consists of approximately 32-hours of course content. You have up to 24 weeks to complete the course and you can access the course content at anytime and from anywhere.
How is the digital marketing strategy assessed?
Certified Digital Marketing Specialist - Digital Strategy & Leadership is assessed by one two hour exam.
Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent.
Where will my qualification be recognized?
Our digital marketing certifications are recognized globally. We offer online digital skills training courses in over 135 countries. On completion of this course, you become a certified Digital Marketing Specialist in Strategy & Leadership. This allows you to take your DMI qualification to any industry and any location.
What will my learning outcomes be?
You will become a specialist in digital marketing strategy and leadership. This means you will have an advanced understanding of digital marketing tactics, digital strategy execution, marketing communications, omnichannel marketing campaigns and will be an asset to any company as a successful leader.
Where does this strategy and leadership course fit in the grading system?
Professional Diploma in Digital Marketing - Strategy & Leadership is equivalent to a level 5 in the UK grading system.
How will I learn while doing my digital marketing strategy & leadership course?
Our courses are self-directed and delivered online via our interactive MyDMI platform. You will learn using expert-led video tutorials, live webinars, podcasts. practical exercises, discussion forums, tutor support and much more.