Certified Digital Marketing Professional Plus
DMI PRO +
The greatest professional challenge of the 21st century is staying relevant. Get the digital marketing skills to stay ahead of the game, Certification that is recognized across the globe and DMI Membership for the sharpest insights and opportunities. Learn Google Ads, social media marketing and much more.
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How can a DMI Certification fast-track your career?
€11k
Get Rewarded
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
87%
Be More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification. 73% of those who were promoted credit DMI Certification for their promotion.**
DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
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By the Industry, For the Industry
DMI Pro is developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.
Mia Mora
Director, GTM Strategy and Operations
Based in New York, NY, Mia is currently the Director of GTM Strategy and Operations, Technology Transformation at Google, and has held leadership positions in consultancy and sales throughout her career in Google, and SuperMedia. With a diverse skill set encompassing Mobile Advertising, Microsoft Office, Google Analytics, Sales Process, SEM Mia brings valuable insights to the industry.
Courtney Sembler
Senior Manager
Hubspot
As the Director of HubSpot Academy, Courtney is a dynamic leader shaping the digital marketing landscape with a deep understanding of inbound marketing. Courtney's expertise spans various facets of inbound marketing and customer education programs at scale, and she is committed to driving transformative growth and success on a global scale.
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Ruth leads Ads Marketing for YouTube in EMEA, leading a team that helps marketers across 12 markets achieve faster business growth with YouTube. She has a background in marketing, sales and customer strategy across the media, retail & tech industries, having previously worked for a boutique strategy consultancy as well as agencies within the Omnicom & WPP groups. She holds an MBA from INSEAD.
Neil Patel
Founder
Neil Patel Digital
Neil is a New York Times bestselling author and recognized as the top Search Marketing influencer globally. Forbes named him one of the top 10 marketers, and Entrepreneur Magazine recognized him for creating one of the 100 most brilliant companies. Neil has helped leading companies such as Amazon, Microsoft, and Google achieve remarkable growth through marketing.
Brian Corish
CEO & Founder
Elemental
Former MD of Accenture Song
With over 20 years of experience spanning tech start-ups to financial services, Brian thrives on disrupting traditional business roles with a blend of business strategy, artificial intelligence, technology, and innovation. From pioneering one of the world's first programmatic content delivery networks to winning entrepreneur of the year, to crafting highly differentiated customer experiences for iconic brands, Brian has led digital transformation across multiple industries, including F.S., Telco, and Automotive.
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What's included?
Practical Skills, Premium Resources, and Industry Network
6 months FREE with all courses.
Instant Access to Your Course
Get instant access to up-to-date content and the latest version of the course which reflects the latest trends and industry developments from AI to GA4. Learn anytime, anywhere with our learning experience platform.
A Globally Recognized Certification
Earn a globally recognised certification valued by employers that will help advance your digital marketing career.
DMI Professional Membership
Premium resources including toolkits, templates designed by top industry experts to enable you implement your learnings. Get inspired by latest case studies, articles and industry reports.
Connect with the Industry
Connect with over 300k industry professionals in the DMI Network, ask questions and shere ideas.
Continuous Professional Development (CPD)
Comprehensive CPD activities enabling bite-size continuous learning from live webinars to micro-lessons. Gain and record CPD credits to keep your skills and certificate up-to-date.
Skills Test & Practice Exams
Benchmark your skills against industry standards and get a skills assessment report for each skill from digital strategy to SEO. Know what to expect in the certification exam with our practice exam.
Program learning outcomes and content
What will I learn?
Introduction to Digital Marketing
Content Marketing
Social Media Marketing
Search Engine Optimisation (SEO)
Paid Search (PPC) using Google Ads
Display and Video Advertising
Email Marketing
Website Optimisation
Analytics with Google Analytics
Digital Marketing Strategy
Introduction to Digital Marketing
Module Info & Overview
What's it all about? How do you reach customers? How can traditional and digital media work together? What's the difference between inbound and outbound marketing?
This module takes you through the basics, keeping things clear and actionable.
- Principles of Digital Marketing
- Digital Research
- Developing Objectives
- Cultural Research
- Connecting with the Customer
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300,000+ members trust DMI to power up their careers
McKenzie Mullany
Marketing Director
Helped Drive Results
My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...
Gavin O’Leary
Social Media Specialist
Internationally Recognized
After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...
Kara Skehan
That Was Invaluable
There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...
Charlie Cantwell
Marketing Communications Manager
Useful Real-world Examples
The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...
Davin Kelly
Marketing Operations Specialist
Obvious Choice For Me
The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...
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Plus
CHOOSE A SPECIALIST
CERTIFICATION
DMI SPECIALIST
Social Media Marketing
- 30 Hours
- Delivered 100% Online
- Global Certification
DMI SPECIALIST
Search Marketing
- 30 Hours
- Delivered 100% Online
- Global Certification
DMI SPECIALIST
Strategy & Planning
- 30 Hours
- Delivered 100% Online
- Global Certification
Globally Recognised Digital Marketing Certification
Over 300,000+ Members
Globally Trust DMI to progress their career
44%
of DMI graduates say the course helped them get a promotion.
74%
say certification was a reason for their salary increase
38%
got a new role in digital marketing or changed their career path
Our members work for some of the biggest companies globally
Advanced Course
Ready to take your digital marketing skills to the next level? Immerse yourself in our range of advanced courses, each designed to empower you with the knowledge and skills to excel in the dynamic landscape o digital marketing. Ready to compare and discover your perfect fit?
View our advance course offerings to find the right path for your success.
DMI Business Membership
Save up to 50% with our Business Membership Plans
Explore our award-winning courses and learning paths for each role and skill level for teams. Train with a colleague or as a small team and save up to 50%.
Our Training Is Trusted By:
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