Certified Digital Marketing Professional PLUS 

The Certified Digital Marketing Professional plus combines a course that ensures you understand the fundamentals of digital marketing along with a specialist program of your choice - social media, search or strategy and planning.

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METHOD

Part-Time

EXAM

3HR - Computer Based

SUPPORT

Elearning Manager

Validated by the Industry Advisory Council (IAC). Members Include:

Industry Validation

Our three specialist certifications cover the most relevant and impactful areas in digital marketing; search, social media and strategy and planning. Each program is designed with the unique needs of a specialist in mind with the aim of upskilling you in the techniques, strategies and insights to become an expert in your chosen area.

Certified Digital Marketing Professional Plus

Syllabus & Course Overview

While the Certified Digital Marketing Professional Course provides you with a comprehensive introduction to the core digital marketing disciplines, the specialist certifications will upskill you in the concepts, techniques, and strategies to become an expert in your chosen area.

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Certified Digital Marketing Professional

Becoming a Certified Digital Marketing Professional will ensure you are equipped with the tools and skills needed to create a cohesive, effective digital marketing strategy. There are ten comprehensive modules that cover all the disciplines involved in best practice digital marketing.

Topics

  • Digital Marketing Foundations
  • Website Optimization
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search
  • Display & Video Advertising
  • Email Marketing
  • Analytics
  • Digital Strategy

Search Marketing

Search marketing remains one of the most influential digital disciplines with over 90% of web users relying on search engines to find what they are looking for. This professional certification teaches students how to create and implement advanced search marketing strategies, to help transform their careers.

Topics

  • Introduction
  • SEO content
  • SEO workshop
  • Paid Search (PPC)
  • Display Advertising
  • Video Advertising
  • Analytics Set-Up
  • Applied Analytics
  • Search Strategy and Planning

Social Media Marketing

Social media has grown to become one of the primary communication channels online with 3.2 billion users globally up 13% year-on-year and is an integral component of a successful digital marketing strategy for companies. This professional certification will equip graduates with the essential skills required to leverage social media as part of a digital marketing strategy and achieve business goals.

Topics

  • Social Research
  • Content Creation
  • Content Outreach
  • Facebook
  • Twitter
  • LinkedIn
  • Social Apps
  • Social Video
  • Marketing Automation
  • Social Media Strategy

Strategy & Planning

The right strategy and planning can dramatically reduce spend and increase return on investment from digital activities. Despite this, 49% of organizations do not have a clearly defined digital marketing strategy. This specialist certification will help you learn how to develop a digital marketing strategy that will withstand the scrutiny of board-level decision making and deliver tangible benefits to the organization.

Topics

  • Introduction
  • Traditional Communications
  • Digital Communications
  • Digital Channels
  • Social Customer Service
  • Budget and Resourcing
  • Big Data and Analytics
  • Digital Leadership
  • Strategy Formulation and
  • Plan
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Plus + Your Choice Of One Specialist Certification

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