Member StoriesMarcus Wild

What's the best example of how you've used AI since completing your AI course? What achievement are you most proud of?
I have applied AI as a structured marketing co-pilot to turn complex SEO, campaign, and customer-journey data into actionable content, automation, and optimization recommendations rather than using it merely for one-off content generation.

How has the way you use AI changed since completing your AI course?
Since attending the Masterclass, I have shifted from using AI mainly for isolated research and content tasks to using it more strategically as part of structured, data-informed workflows for analysis, content optimization, automation, AI-powered search visibility, and decision support, with human review and responsible use built in.

Have your AI skills led to any new responsibilities, projects or opportunities at work? Tell us about them.
Yes! My AI skills have strengthened my role as a marketing-technology and strategy partner, creating opportunities to evaluate AI tools, improve workflows, advise on AI-ready SEO and content, and translate technical AI capabilities into practical business use cases. 

What is one lesson from the Masterclass that you still use today?
The lesson I use most is that AI delivers the best results when it is guided by clear objectives, high-quality data, human expertise, and continuous validation, not treated as an autonomous replacement for strategic judgment. 

What would you say to another marketing professional considering learning AI with DMI?
Compared with the other AI-focused trainings I have completed, DMI was by far the highest-quality program because it connected AI concepts with practical marketing applications, from automation and analytics to ethical AI use and AI-powered search in a structured, actionable way.