DMI Specialist

Get an Online Professional Certificate in Search Marketing

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Become a Search Marketing expert with this specialist certification guiding you through topics such as SEO (Search Engine Optimization), paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), digital display advertising and much more.

Become a Search Marketing expert with this specialist certification guiding you through topics such as SEO (Search Engine Optimization), paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), digital display advertising and much more.

Why DMI?

 Digital Training Excellence for over 12 years
You gain a globally recognized certification
12 months FREE membership included
Join a global network of over 65k members

30% Sale this October. Gain a Globally Recognized Certification

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Why DMI?

 Digital Training Excellence for over 12 years
 You gain a globally recognized certification
12 months FREE membership included
Join a global network of over 100k members

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Course Overview

Certification in SEO and Google Ads

Specialization is for when you don't just want to play the digital marketing game anymore, you want to drive it. To change it. Gain our online DMI SPECIALIST search marketing training certification and become a professional digital marketer. Become a Member and connect to the industry and white-hot opportunities. 

Program learning outcomes and content What will I learn?

We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Search Marketing Professional that is you. Here is what you need to know:

Introduction to Search Marketing

Module Info & Overview

Making a timely and welcome appearance may look effortless but it’s an art, and you’re going to need lots of key concepts, tools and tricks.

Learn how the core search elements, including search engine optimization, pay-per-click advertising, and analytics, work together to drive targeted traffic that converts into lots of delightful sales Why SEO? And why organic search has an edge over paid – up to a point The superpower of measurement.

What worked in your campaign? What didn’t? Succeed again. Succeed better

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SEO Set up

Module Info & Overview

The Search Engine is the oracle. All seeing, all knowing. It exists to help mere humans who must find things. We’re going to show you how to appease the oracle, so that when it speaks, it speaks your name.

The SEO Setup module introduces you to the key concepts relating to Search Engine Optimization, how search engines work and the key components of Search Engine Results Pages (SERPs).

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SEO Content

Module Info & Overview

Context and relevance. Relevance and context. Because being seen is not enough. You want to be seen in the right place and at the right time, so your brand can step in and be a hero. Who doesn’t love a hero? So, here’s what you need to make it happen:

Content that speaks to your audience to enhance search traffic. Nifty tools to evaluate the performance of your SEO content. How SEO, Google Adwords, Bing Ads and content marketing work together as a team. How to engage and develop broader engagement levels across different digital marketing channels. How to turn your fascinating content into riveting conversion rates. Develop an understanding of the technical aspects of onpage optimization. Best practices for researching SEO content and how to conduct informed keyword research to identify topics and priorities. And a big, beautiful, visionary content strategy. 
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SEO Workshop

Module Info & Overview

Let’s get techy. And hand-on in a techy kind of way. While keeping it strategic. Here you will learn:

How to tighten the technical side of SEO and sharpen your on-page optimization Magic. When the magician does that trick with the saw, what really happens to the beautiful assistant in the box? Hint: it all happens out of view and behind the scenes. 

You will learn how to conduct a comprehensive SEO audit Learn more on how to build and maintain backlinks on your website and tweak your SEO strategy from both a technical and content aspect to improve your overall ranking.

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Paid Search

Module Info & Overview

As you are clever, you can artificially grow those organic searches. However, Paid Search literally cuts right to the chase. This introduces the key concepts of PPC advertising.

You’ll learn how to set up an Google Ads account, interact with the Google Ads interface and understand the Google Ads hierarchy. Again, relevance and context make an appearance, arm in arm, and you’ll learn how to make best use of every single click.

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Display Advertising

Module Info & Overview

That means banners, text ads, video, flash, audio and more.

Unlike much of what you do in search marketing, it’s overt and practically traditional, though there are lots of unseen strings making it happen, and you’re going to learn all about the key performance indicators in display campaigns, including Click-Through-Rate (CTR), Conversion Rate, Average Cost-Per-Click (CPC) and Quality Score.

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Analytics with Google Analytics

Module Info & Overview

Your website is the sun around which all your digital marketing activities orbit. Hence you need a deep knowledge of the experience your target has on and around this core space. And that is why you need the superpower abilities granted to you by Google Analytics.

This superpower as akin to the ability to see through walls – walls of data that is. Google Analytics lets you convert data into meaning and make actionable plans for your website and other marketing channels.

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Strategy and Planning

Module Info & Overview

So now you have tools, techniques, practices, superpowers and more tools.

You’ve learned how to make an entrance (relevance and context) and your brand new anti-invisibility cloak is hanging in your wardrobe. Now all you need is a search marketing super-strategy and an actionable plan for your action-hero brand appearances. Exciting, isn’t it?

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Who's it for?

The DMI Specialist is aimed at:

  • Sharp and experienced players of the digital sales and marketing game who aren't content to be mere players anymore
  • Sales professionals. Marketing Managers. Team leaders. Business Consultants and Developers.
  • Entrepreneurs who want to be more entrepreneurial
  • Those interested in starting a digital marketing career and want to understand how Google Ads and Bing Ads work
  • Inspired career changers
  • Talented people who know that SEO Certification and Google Adwords Certification makes doors open
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What's included?


Sign up for our digital marketing courses in the United States and you become a Power Member who is joining thousands of alumni who are already playing the digital game and becoming a certified marketing professional. Access resources, insights, digital smarts and real opportunities. You don’t just do a course, you get what you need to build a career.

Included FREE in your first year

Cutting edge course content

Our courseware is constantly updated to reflect industry changes in the USA and around the world.

Internationally reputable qualification

This digital marketing certification is recognized throughout the world, giving you the best opportunity to advance your career.

Stay on top with annual updates

This is a career and discipline that’s always changing, which is why we maintain professional development to our digital marketing courses year-on-year

Toolkits and industry-leading content

Up to date toolkits and content to help you become an up to date digital marketer.

An immense network of digital marketers

Build contacts and stay up to date digital marketing strategies and trends with over 55,000 members of the DMI network around the world.

Quantify and test what you’ve learned

Compare what you’ve learned with industry professionals and stay ahead of industry changes.

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Globally Recognized Certification

Over 100k Members
Globally trust DMI to progress their career.


of our members have said that our course has had a positive impact on their career.


of our members have been promoted after completing one of our courses.


of our members are working at senior or management level.

Our members work for some of the biggest companies globally

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We get you in the game

Member Stories

Having gained an introduction to the digital field at Epsilon, I realized there were many more areas to explore and gain knowledge in. Digital marketing is a key part of every successful business, and is a career path I decided to pursue.

Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.

When I decided to rejoin the workforce, I recognized the digital skills gap in my CV, and knew it needed to be addressed before approaching potential employers.

We've got you

Supporting your online learning journey...

Our professional certifications are available to study online via our dynamic DMI Network. We have Forums, Knowledge Base and a ready and eager Support Team to make your journey easy.

Class Tutors

Expert and engaged, our tutors come from real digital backgrounds. They know this game.

Connected Community

Membership means you join a dynamic DMI network of digital players. Connect to real insight and opportunities.

Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.


Become a Certified Search Marketing Professional

Boost your credibility and advance your knowledge, role and career.

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Your questions answered.
And then some

Everything you need to know about acquiring digital superpowers, connecting with the hive mind of digital talent via the Membership portal, building a titanium career with lasting Accreditation, how to take over the universe and more.

How is the Search Marketing Certificate assessed?

Certified Search Marketing Professional is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam.

Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Do I need to have a marketing background?

Anyone can apply for a Certification in Search Marketing.

A background in a related discipline is not required – the aim of the online SEO course is to allow you to learn everything you need to know about search marketing; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have an interest in a SEO/PPC marketing career and gaining a Google Adwords Certification

Who should take this search marketing course?

The DMI Specialist in Search Marketing is recommended for individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists (PPC), search advertising (Google Ads and Microsoft Ads / Bing Ads) and optimization (SEO) professionals, or anyone who would like to pursue a career or enhance their marketing knowledge in this area and gain a SEO certification

The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.

How much does the online search marketing course cost?

The DMI Specialist in Search Marketing costs $1955 $1368 to study online. This includes all course content and the examination fee.