Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. This dynamic online search marketing training certification guides you through topics such as SEO (Search Engine Optimization), paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), and digital display advertising showing you how to improve your search marketing campaigns. Become a Member and connect to the industry and white-hot opportunities.
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We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Search Marketing Professional that is you. Here is what you need to know:
Making a timely and welcome appearance may look effortless but it’s an art, and you’re going to need lots of key concepts, tools and tricks.
Learn how the core search elements, including search engine optimization, pay-per-click advertising, and analytics, work together to drive targeted traffic that converts into lots of delightful sales Why SEO? And why organic search has an edge over paid – up to a point The superpower of measurement.
What worked in your campaign? What didn’t? Succeed again. Succeed better
The Search Engine is the oracle. All seeing, all knowing. It exists to help mere humans who must find things. We’re going to show you how to appease the oracle, so that when it speaks, it speaks your name.
The SEO Setup module introduces you to the key concepts relating to Search Engine Optimization, how search engines work and the key components of Search Engine Results Pages (SERPs).
Context and relevance. Relevance and context. Because being seen is not enough. You want to be seen in the right place and at the right time, so your brand can step in and be a hero. Who doesn’t love a hero? So, here’s what you need to make it happen:
Let’s get techy. And hand-on in a techy kind of way. While keeping it strategic. Here you will learn:
How to tighten the technical side of SEO and sharpen your on-page optimization Magic. When the magician does that trick with the saw, what really happens to the beautiful assistant in the box? Hint: it all happens out of view and behind the scenes.
You will learn how to conduct a comprehensive SEO audit Learn more on how to build and maintain backlinks on your website and tweak your SEO strategy from both a technical and content aspect to improve your overall ranking.
As you are clever, you can artificially grow those organic searches. However, Paid Search literally cuts right to the chase. This introduces the key concepts of PPC advertising.
You’ll learn how to set up an Google Ads account, interact with the Google Ads interface and understand the Google Ads hierarchy. Again, relevance and context make an appearance, arm in arm, and you’ll learn how to make best use of every single click.
That means banners, text ads, video, flash, audio and more.
Unlike much of what you do in search marketing, it’s overt and practically traditional, though there are lots of unseen strings making it happen, and you’re going to learn all about the key performance indicators in display campaigns, including Click-Through-Rate (CTR), Conversion Rate, Average Cost-Per-Click (CPC) and Quality Score.
Your website is the sun around which all your digital marketing activities orbit. Hence you need a deep knowledge of the experience your target has on and around this core space. And that is why you need the superpower abilities granted to you by Google Analytics.
This superpower as akin to the ability to see through walls – walls of data that is. Google Analytics lets you convert data into meaning and make actionable plans for your website and other marketing channels.
So now you have tools, techniques, practices, superpowers and more tools.
You’ve learned how to make an entrance (relevance and context) and your brand new anti-invisibility cloak is hanging in your wardrobe. Now all you need is a search marketing super-strategy and an actionable plan for your action-hero brand appearances. Exciting, isn’t it?
Who's it for?
Over 55k Members
Globally trust DMI to progress their career.
of our members have said that our course has had a positive impact on their career.
of our members have been promoted after completing one of our courses.
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We get you in the game
Since completing the course at the Digital Marketing Institute, I have not only the tools I need to begin implementing new strategies, but the knowledge I need to do so with confidence.
Digital Marketing is a huge industry. I knew that I would have to certify my skills if I wanted to stand out against my professional peers.
When I decided to rejoin the workforce, I recognized the digital skills gap in my CV, and knew it needed to be addressed before approaching potential employers.
We've got you
We think of everything. We even packed for you. We threw in Forums, Knowledge Base and a ready and eager Support Team to make your journey easy.
Expert and engaged, our tutors come from real digital backgrounds. They know this game.
Membership means you join a dynamic DMI network of digital players. Connect to real insight and opportunities.
Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.
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How is the Search Marketing Certificate assessed?
Certified Search Marketing Professional is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam.
Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.
Do I need to have a marketing background?
Anyone can apply for a Certification in Search Marketing.
A background in a related discipline is not required – the aim of the online SEO course is to allow you to learn everything you need to know about search marketing; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have an interest in a SEO/PPC marketing career and gaining a Google Adwords Certification
Who should take this search marketing course?
The DMI Specialist in Search Marketing is recommended for individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists (PPC), search advertising (Google Ads and Microsoft Ads / Bing Ads) and optimization (SEO) professionals, or anyone who would like to pursue a career or enhance their marketing knowledge in this area and gain a SEO certification
The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.
How much does the online search marketing course cost?
The DMI Specialist in Search Marketing costs to study online. This includes all course content and the examination fee.