Certified Search Marketing Professional - SEO & Google AdsNEW & IMPROVED

Transform your career with this specialized Search Marketing coursee delivered by a panel of the industry’s leading search marketing experts.

This newly developed specialist course guides you through topics such as SEO, paid search (PPC) and digital display advertising strategy and shows you how to improve your search marketing campaigns using data analytics.

Our fresh content and focus on practical 'how to' walkthroughs, demonstrations, videos and toolkits delivers a next generation learning experience. Delivering this course in bite sized online modules means you can learn on the go - whether you’re on your lunch hour, or on your commute.

Brought to you by the Global Authority in Digital Marketing Capability, this is the perfect deep dive into Search Marketing. Upon completion, you will become a Certified Digital Marketing Specialist - Search Marketing.

Industry validation by
Google, Twtitter, Facebook, Linkedin logos
Specialist
Delivery
ONLINE
Duration
30 HOURS
Assessment
2 HOUR EXAM (MULTI-CHOICE)
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Certified Digital Marketing Specialist - Search Marketing Diploma

91% of our graduates are satisfied with the training they received

Transform your career and significantly increase lead generation by becoming a Certified Digital Marketing Specialist in Search Marketing. In just 30 hours, you’ll be an accredited search specialist with the expertise to create, manage and implement advanced strategies using Google Ads, PPC, display and remarketing techniques. You will understand the significance of key campaign metrics, perform analysis and optimization of campaigns to increase conversions, and generate insightful reports to satisfy boardroom level stakeholders in your search marketing campaigns.

Course fee is

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Deadline for enrollment is September 18th

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Program learning outcomes and content

Becoming a Certified Digital Marketing Professional will provide you with an in-depth understanding of how to strategize and implement effective digital marketing campaigns.

Certified Digital Marketing Specialist - Search Marketing

What You Will Learn

Transform your career by learning how to create, manage and implement advanced search marketing strategies using Google Ads, PPC marketing, display marketing & remarketing techniques. This specialized SEO course is a professional certificate delivered by some of the industry’s leading search marketing experts.

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Introduction

Learn how the core search elements, including search engine optimization, pay-per-click advertising, and analytics, work together to drive targeted, high-converting traffic.
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Topics

  • Understand the discipline within search marketing
  • Understand how search marketing sits within the
  • digital marketing practice

SEO Setup

The SEO Setup module introduces you to the key concepts relating to Search Engine Optimization, how search engines work and the key components of Search Engine Results Pages (SERPs).
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Topics

  • Implement on-page SEO
  • Understand and implement off-page SEO
  • Optimize web for both mobile and desktop
  • Understand metrics for reporting

SEO Content

Develop an understanding of the technical aspects of onpage optimization, enhance search traffic, and develop broader engagement levels across different digital marketing channels.
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Topics

  • Implement on-page SEO
  • Understand and implement off-page SEO
  • Optimize web for both mobile and desktop
  • Understand metrics for reporting

SEO Workshop

The SEO Workshop provides a practical workshop on SEO. You will learn how to conduct a comprehensive SEO audit, to tweak your SEO strategy from both a technical and content aspect to improve your overall ranking.
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Topics

  • Conduct an SEO audit
  • Analyse SEO tactics
  • Tweak your SEO strategy
  • Improving your search ranking

Paid Search

The Paid Search module introduces you to the fundamental concepts of PPC advertising. You’ll learn how to set up an Google Ads account, interact with the Google Ads interface and understand the Google Ads hierarchy.
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Topics

  • Implement Google Ads Campaigns
  • Adept at keyword research using the
  • Google Ads Keyword Planner
  • Bid effectively in Google Ads Create strategic campaigns that convert
  • Optimize ads by different bid types and
  • remarketing lists

Display Advertising

The Display Advertising module introduces you to the key performance indicators in display campaigns, including Click-Through-Rate (CTR), Conversion Rate, Average Cost-Per-Click (CPC) and Quality Score.
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Topics

  • Develop a strong creative strategy
  • Understand how to effectively advertise on Social Media
  • Successfully remarket across the Google
  • Display Network (GDN)
  • Create Gmail and engagement ads

Video Advertising

Explore Pay-Per-Click Video Advertising and investigate the opportunities for advertising provided through display networks, video hosting platforms, and mobile platforms with the Video Advertising module.
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Topics

  • Create a YouTube channel
  • Connect YouTube & Google Ads to report
  • Refine and optimize your video campaigns
  • Effectively measure campaigns that help increase conversions and ROI

Analytics Setup

The Analytics Setup module enables you to understand how to measure, monitor and optimize your website performance as well as your digital marketing campaigns for success.
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Topics

  • Implement Google Analytics code
  • Create accounts and measurable goals
  • Utilize Event Tracking codes
  • Plan Event Tracking reports

Applied Analytics

Taking your analytics knowledge to the next level, Applied Analytics will help you to develop your understanding of the more technical aspects of analytics such as goals, funnels and conversions.
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Topics

  • Analyse how different Google Ads campaigns are working
  • Understand conversion analysis
  • Understand different goal types

Strategy & Planning

The Strategy & Planning module will teach you how to devise an all-encompassing search strategy using the PROPEL strategy model. You will learn about the key components of a successful social strategy and ROI.
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Topics

  • Conduct an assessment of
  • your competitors and the size of the market
  • Develop a high level strategy for all search
  • marketing channels
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NEW & IMPROVED

Certified Digital Marketing Specialist - Search Marketing

WHATS NEW

  • Over 40+ walkthrough videos
  • New and improved 'bite-sized' learning
  • 40+ topics with new learning interactions and quizzes
  • 2 hour multi-choice exam
FIND OUT MORE
Professional Diploma in Search Marketing
Become a Certified Digital Marketing Specialist in Search

Become a Certified Search Marketing Professional

Gaining a digital certification will assure you have the essential skills and knowledge needed to excel in the US as a search marketing professional.

We work with digital industry experts, such as Google and Facebook, to design and develop our courses and the standards that define the digital skills and capabilities required of all professionals.

Our certifications deliver best current practice, theory and applied skills in digital, and are recognized and respected across the industry.

Enroll Today

Digital Marketing is a huge industry. I knew that I would have to certify my skills if I wanted to stand out against my professional peers.

Vincenzo Pietropinto, Burlington School Read More

This course far exceeded my expectations. It was really comprehensive and so well worth doing. The lecturers were excellent, all specialists in their field

Jill Gibson, The Special Event Company Read More

The course offered me the chance to learn first-hand lessons from those who’ve succeeded in the digital industry.

Daniel Nugent, Ambr Eyewear Read More

Apply Online

Based on your location we have a selection of learning options for you.
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Study online with the Digital Marketing Institute

Study Time: 30 hrs
Assesssment: 3 hr Multiple Choice Exam
Resources: Video lectures, Practical Exercises, E-learning Manager
USD $1,955.00
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Study with an approved partner

Our global network of education partners is dedicated to prodiving high-quality digital education. Select your ideal partner to acquire a globally recognized professional qualification in digital marketing.

Stay Connected. Stay Relevant.

An exclusive network - and free part of your certification - delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.

  • High-quality templates to boost your employability
  • A career zone with access to the latest industry news
  • A Continuous Professional Development (CPD) area for certified graduates
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Got questions?

Do I need to have a marketing background?

Anyone can apply for the Professional Certificate in Search Marketing. A background in a related discipline is not required – the aim of the online SEO course is to allow you to learn everything you need to know about search marketing; and to kickstart a new and exciting career.

You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have an interest in a SEO/PPC marketing career.

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How much does the online search marketing course cost?

The Professional Certificate in Search Marketing costs to study online.

This includes all course content and the examination fee.

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Who should take this search marketing course?

The Professional Certificate in Search Marketing is recommended for individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists (PPC), search advertising (Google Ads) and optimization (SEO) professionals, or anyone who would like to pursue a career or enhance their marketing knowledge in this area. The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.

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Where will my qualification be recognized?

Our qualifications are world class. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

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How is the Search Marketing Certificate assessed?

The Professional Certificate in Search Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam. 

Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

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Become a Certified Search Marketing Professional

Boost your credibility and advance your knowledge, role and career.

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