Get the top Digital Marketing Certificate in the USA
Flexible Online Learning (30hrs)
Enrollment Closing Jun 10th
$1955 $1368
Course Overview
Industry Leading, Internationally Renowned in Digital Marketing Training
DMI PRO digital marketing certificate benefits a broad range of professionals – whether you’re starting out in this fascinating industry, running your own business or you’re working in marketing and hoping to update your digital marketing strategies. This digital marketing course is online, so you can learn it from anywhere in the United States and around the world at a pace that suits you.
Program learning outcomes and content What will I learn?
You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We also expect our graduates to be able to build on their skills after graduation, as they’ll have the fundamentals in digital marketing.
Introduction to Digital MarketingContent MarketingSocial Media MarketingSearch Engine Optimization (SEO)Paid Search (PPC) using Google AdsDisplay and Video AdvertisingEmail MarketingWebsite OptimizationAnalytics with Google AnalyticsDigital Marketing Strategy
Introduction to Digital Marketing
Module Info & Overview
This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight.
Principles of Digital Marketing Digital Research Developing Objectives Cultural Research Connecting with the Customer
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Content Marketing
Module Info & Overview
The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.
Content Marketing Concepts and Strategy Developing a Content Marketing Plan Publishing and Distributing Content Using Content Research to Find Opportunities Creating and Curating Content Metrics and Performance
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Social Media Marketing
Module Info & Overview
The Social Media module introduces the key platforms for digital marketing and demonstrates how to set up a social media experience for a business.
Key Social Platforms for Digital Marketing Growing and Engaging an Audience Developing Data-Driven Audience and Campaign Insights Setting up a Social Media Experience for a Business Creating and Optimizing Social Media Campaigns
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Search Engine Optimization (SEO)
Module Info & Overview
The Search Engine Optimization (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.
SEO Fundamentals Keywords and SEO Content Plan Measuring SEO Performance Aligning SEO and Business Objectives Optimize Organic Search Ranking
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Paid Search (PPC) using Google Ads
Module Info & Overview
This module begins with the fundamentals of paid search and it’s benefits and demonstrates how to implement and manage Pay-Per Click (PPC) campaigns using Google Ads.Through the Paid Search Module, you will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimize paid search campaigns.
Fundamentals of Paid Search Search Campaign Management Paid Search Campaign Measurement Paid Search Campaign Creation with Google Ads
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Display and Video Advertising
Module Info & Overview
The Display and Video Advertising module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel.It covers the ad formats available within Google Display Network and YouTube and shows you how to set up and manage campaigns.
Fundamentals of Display and Video Advertising Google Display Network and Video Ad Formats Creating and Managing a YouTube Channel Creating Display and Video Campaigns Targeting Display and Video Campaigns Measurement and Optimization
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Email Marketing
Module Info & Overview
The Email Marketing module begins with the fundamentals of email marketing and how the concepts of segmentation, personalization, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.
Email Marketing Fundamentals Email Design Testing and Optimizing an Email Campaign Tools and Strategy Creating an Effective Email Campaign Marketing Automation
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Website Optimization
Module Info & Overview
The Website Optimization module will explore how to build and publish a well-designed, high-performing and optimized website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.
Web Design and Website Optimization Design Principles and Website Copy Publishing a Basic Website User-Centered Design and Website Optimization Website Metrics and Developing Insight
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Analytics with Google Analytics
Module Info & Overview
The Analytics module begins with the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data.
Web Analytics Fundamentals Creating and Configuring a Google Analytics Account Monitoring Campaigns with Google Analytics Reports Setting Goals with Google Analytics Analyzing and Recording Google Analytics Data
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Digital Marketing Strategy
Module Info & Overview
The Digital Marketing Strategy module identifies the core components of an effective digital marketing strategy and explains how to develop a successful budget plan and measure the ROI for digital activities.
Digital Strategy Fundamentals Setting Strategy Objectives and KPIs Digital Strategy Research Developing a Creative Strategy Executing a Digital Marketing Strategy Communicating a Digital Marketing Strategy
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Who's this certificate for?
This Digital Marketing Certificate Program is aimed at:
Digital marketing is becoming increasingly ubiquitous, a necessary sales tool across all industries. And our digital marketing certificate program are designed to be useable and transferable whatever your career path or business interests.
- Those in traditional marketing careers who are looking to update their skillset
- Marketers working in Management and Senior Management
- Managers in IT
- Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately
- Owners of small businesses
- Workers looking for a career change
- Business founders who want to up their game
- Anyone hoping to implement an up to date digital strategy for their company in the USA and abroad
- Those who want a qualification in digital marketing
What's included in this program?
WE GET YOU IN THE GAME AND KEEP YOU THERE
Having a qualification in the United States that is industry-recognized globally is one thing; but we want to give you the tools you need to build a career too. Throughout this digital marketing certificate program you will access contacts, share insights, and access a wealth of knowledge and resources. This doesn’t stop at graduation: many of our graduates keep in touch, sharing job and industry information and new developments in this ever-changing field.
Included FREE in your first year
Cutting edge course content
Our courseware is constantly updated to reflect industry changes in the USA and around the world.
Internationally reputable qualification
This digital marketing certification is recognized throughout the world, giving you the best opportunity to advance your career.
Stay on top with annual updates
This is a career and discipline that’s always changing, which is why we maintain professional development to our digital marketing courses year-on-year
Toolkits and industry-leading content
Up to date toolkits and content to help you become an up to date digital marketer.
An immense network of digital marketers
Build contacts and stay up to date digital marketing strategies and trends with over 55,000 members of the DMI network around the world.
Quantify and test what you’ve learned
Compare what you’ve learned with industry professionals and stay ahead of industry changes.
Globally Recognized Certification
Over 55k Members
Globally trust DMI to progress their career.
Digital Marketing Institute has students and alumni across the United States. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of students and graduates with the same passion for this fascinating, modern discipline.
92%
of our members have said that our digital marketing course has had a positive impact on their career.
81%
of our members have been promoted after completing one of our digital marketing certificate programs.
88%
of our members are working at senior or management level.
Our members work for some of the biggest companies globally
We get you in the game
Member Stories
We've got you
The DMI Support Team and Network
You can study our programs online thanks to our DMI Network. This includes forums where you can discuss coursework; a vast knowledge base and our support team.
Tutors with Industry Experience
Our tutors are dedicated, knowledgeable and best of all, have up to date industry experience within the USA and around the world.
Support Team
Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.
Our Support Team
We pride ourselves on providing full, compassionate and comprehensive support to all of our students.
Pricing
Gain a Certificate in Digital Marketing
Boost your credibility and advance your knowledge, role and career.
Join 55k DMI members from companies like these.
Got a question?
Here’s where we’ll address our most pressing FAQs, telling you everything you need to know about acquiring that precious qualification in digital marketing, building contacts and connecting with the vast resource of fellow students and graduates.
How long is this digital marketing course?
The digital marketing certificate (DMI Pro) is approximately 30-hours of course content. This digital marketing certificate program is delivered online in the USA and you can access your digital marketing course content wherever and whenever you want globally.
How much does this digital marketing course cost?
This Certificate in Digital Marketing, DMI Pro costs $1955 to study online. This includes all digital marketing course materials and the examination fee (first attempt only).
Where will my digital marketing qualification be recognized?
The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the DMI Pro carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers in the United States and around the world.
Upon successful completion of the DMI Pro certificate, you'll gain a prestigious qualification in digital marketing.
The DMI Pro qualification has been credit rated.
How is the digital marketing certificate assessed?
This Digital Marketing Certificate is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centres.
The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price of this digital marketing course but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.
What competencies will you gain?
By earning this digital marketing certification, you will:
- Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.
- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.
- Understand the importance of digital marketing strategies and know how to use SEO online and offline, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement in the USA and globally.
What support will you get for your online learning journey?
This digital marketing certificate program is available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:
- HD video lectures with accompanying downloadable course material.
-Resources to help you with your studies including self-directed practical exercises and recommended reading.
- An extensive content library how you need it, when you need it.
Is this digital marketing course technical?
No, in the sense that it is not a programing course, and you will not have to learn any coding. The DMI Pro course focuses on the commercial aspect of online marketing.
This digital marketing certificate is a practical course designed to help you improve your business's online lead generation and customer engagement within the United States and across the globe.