Program learning outcomes and content What will I learn?
You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.
Introduction to Digital MarketingContent MarketingSocial Media MarketingSearch Engine Optimization (SEO)Paid Search (PPC) using Google AdsDisplay and Video AdvertisingEmail MarketingWebsite OptimizationAnalytics with Google AnalyticsDigital Marketing Strategy
Introduction to Digital Marketing
Module Info & Overview
What's it all about? How do you reach customers? How can traditional and digital media work together? What's the difference between inbound and outbound marketing?
This module takes you through the basics, keeping things clear and actionable.
Principles of Digital Marketing Digital Research Developing Objectives Cultural Research Connecting with the Customer
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Content Marketing
Module Info & Overview
This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.
Content Marketing Concepts and Strategy Developing a Content Marketing Plan Publishing and Distributing Content Using Content Research to Find Opportunities Creating and Curating Content Metrics and Performance
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Social Media Marketing
Module Info & Overview
Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.
Key Social Platforms for Digital Marketing Growing and Engaging an Audience Developing Data-Driven Audience and Campaign Insights Setting up a Social Media Experience for a Business Creating and Optimizing Social Media Campaigns
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Search Engine Optimization (SEO)
Module Info & Overview
Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimize rankings and then convert visitors to customers.
SEO Fundamentals Keywords and SEO Content Plan Measuring SEO Performance Aligning SEO and Business Objectives Optimize Organic Search Ranking
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Paid Search (PPC) using Google Ads
Module Info & Overview
Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimize campaigns, track conversions, and measure your ROI.
Fundamentals of Paid Search Search Campaign Management Paid Search Campaign Measurement Paid Search Campaign Creation with Google Ads
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Display and Video Advertising
Module Info & Overview
Learn how to set up, manage and optimize your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.
Fundamentals of Display and Video Advertising Google Display Network and Video Ad Formats Creating and Managing a YouTube Channel Creating Display and Video Campaigns Targeting Display and Video Campaigns Measurement and Optimization
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Email Marketing
Module Info & Overview
Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximize open rates and ROI. We also cover marketing automation and the importance of data management regulations.
Email Marketing Fundamentals Email Design Testing and Optimizing an Email Campaign Tools and Strategy Creating an Effective Email Campaign Marketing Automation
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Website Optimization
Module Info & Overview
What makes a winning website? This module gives you the skills to create a simple, well-designed, optimized WordPress site that not only looks good but also delivers for your business.
Web Design and Website Optimization Design Principles and Website Copy Publishing a Basic Website User-Centered Design and Website Optimization Website Metrics and Developing Insight
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Analytics with Google Analytics
Module Info & Overview
This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.
Web Analytics Fundamentals Creating and Configuring a Google Analytics Account Monitoring Campaigns with Google Analytics Reports Setting Goals with Google Analytics Analyzing and Recording Google Analytics Data
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Digital Marketing Strategy
Module Info & Overview
Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.
Digital Strategy Fundamentals Setting Strategy Objectives and KPIs Digital Strategy Research Developing a Creative Strategy Executing a Digital Marketing Strategy Communicating a Digital Marketing Strategy
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Who's this certificate for?
This Digital Marketing Program is aimed at:
- Those in traditional marketing careers who are looking to update their skillset.
- Marketers working in Management and Senior Management.
- Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
- Entrepreneurs and small businesses owners.
- Anyone hoping to implement an up to date digital strategy for their company.
Free DMI Membership
WE GET YOU IN THE GAME AND KEEP YOU THERE
In addition to certification, we give you the tools you need to build and maintain your career. Throughout this program you can meet other members, share insights, and access a wealth of knowledge and resources. This doesn’t stop at graduation. Many of our graduates keep in touch, sharing job and industry information and new developments in this ever-changing field.
More details on DMI Membership can be found here
Join thousands of Digital Marketing Professionals in the USA
Gain the skills required for Professional Achievement in this thriving digital community.
United States of America
Average USA Digital Marketing Salary: $69,422
Average Senior Marketing Salary: $99,182
Digital Marketing Job Openings in the USA:
16,981
USA
3,007
California
1,500
New York
1,184
Texas
Salary and Recruitment data source: payscale.com and indeed.com, 1st October 2020
Globally Recognized Certification
Over 100k Members
Globally trust DMI to progress their career.
Digital Marketing Institute has students and alumni across the United States. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of students and graduates with the same passion for this fascinating, modern discipline.
92%
of our members have said that our digital marketing course has had a positive impact on their career.
81%
of our members have been promoted after completing one of our digital marketing programs.
88%
of our members are working at senior or management level.
Our members work for some of the biggest companies globally
What our Students Say
The DMI Student Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Tutors with Industry Experience
Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.
We pride ourselves on providing full, compassionate and comprehensive support to all of our students.
Pricing
Become a Certified Digital Marketing Professional
2 CERTIFICATIONS FOR THE PRICE OF 1
Boost your credibility and advance your knowledge, role and career.
Join 100k DMI members from companies like these.
Frequently Asked Questions
How much does this digital marketing course cost?
This Certification in Digital Marketing, DM Pro costs $1368. This includes all digital marketing course materials and the examination fee (first attempt only).
How long is this digital marketing course?
This course consists of approximately 30-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.
Where will my digital marketing qualification be recognized?
This certificate is recognized globally.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world.
You’ll also be dually certified with the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA).
The DM Pro qualification has been credit rated by the Scottish Qualifications Authority.
How is the digital marketing certificate assessed?
The Assessment is one three hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centers.
The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.
What competencies will you gain?
By earning this digital marketing certification, you will:
- Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.
- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.
- Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement.
What support will you get for your online learning journey?
This digital marketing certificate program is available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:
- HD video lectures with accompanying downloadable course material.
- Resources to help you with your studies including self-directed practical exercises and recommended reading.
- Live tutor support is also available for all students.
Is this digital marketing course technical?
No, in the sense that it is not a programming course, and you will not have to learn any coding. The DM Pro course focuses on the commercial aspect of online marketing.
This digital marketing certificate is a practical course designed to help you improve your knowledge of online digital marketing, strategy and measurement.