American Marketing Association

The World's Most Recognised Digital Marketing Course

Gain a top Digital Marketing Certificate

icon-clock   Flexible Online Learning (30hrs)    
devices   Enrollment Deadline Jul 31st    
Bookmark  $1955

Two Great Marketing Leaders. One Powerful Course. Get all the power of DMI partnered with the American Marketing Association. Delivered 100% online, learn Google Ads (PPC), Analytics, Facebook Ads, content marketing, SEO and more. Two certifications for the price of one.

This comprehensive digital marketing course, delivered 100% online, teaches the key digital marketing skills required for the modern workplace. Learn Google Ads, social media marketing and SEO, Google Analytics, mobile marketing and more.

Why DMI?

 Digital Training Excellence for over 12 years
You gain a globally recognized certification
12 months FREE membership included
Join a global network of over 65k members

 Digital Training Excellence for over 12 years
You gain two globally recognized certifications
12 months FREE membership included
Join a global network of over 65k members

American Marketing Association

The World's Most Recognized Digital Marketing Certification Course

Get the two top Digital Marketing Certifications in the USA

icon-clock   Flexible Online Learning (30hrs)    
devices   Enrollment Deadline Jul 31st    
Bookmark  $1955

Two Great Marketing Leaders. One Powerful Course. Get all the power of DMI partnered with the American Marketing Association. Delivered 100% online, learn Google Ads (PPC), Analytics, Facebook Ads, content marketing, SEO and more. Two certifications for the price of one.

Google Review

Why DMI?

 Digital Training Excellence for over 12 years
You gain two globally recognized certifications
12 months FREE membership included
Join a global network of over 65k members

Why DMI?

 Digital Training Excellence for over 12 years
 You gain two globally recognized certifications
12 months FREE membership included
Join a global network of over 75k members

 Digital Training Excellence for over 12 years
 You gain a globally recognized certification
12 months FREE membership included
Join a global network of over 75k members

GIAC Logos

Course Overview

Industry Leading, Internationally Renowned in Digital Marketing Training

DMI PRO digital marketing certificate benefits a broad range of professionals – whether you’re starting out in this fascinating industry, running your own business or you’re working in marketing and hoping to update your digital marketing strategies. This digital marketing course is online, so you can learn it from anywhere in the United States and around the world at a pace that suits you. 

Dual Certification in the United States

All the power of DMI partnered with the American Marketing Association

Whether you're a beginner, business owner or marketing professional looking to upskill this digital marketing course that's 100% online is for you. Learn from anywhere in the United States and around the world at a pace that suits you. 

On completion of the Digital Marketing Pro course, you will now get two certifications for the price of one! Not only will receive a Digital Marketing certificate, but you also receive a Professional Certified Marketer (PCM) certificate awarded by the American Marketing Association (AMA). Both are internationally recognised in the USA and globally! Get ahead and stand out in your career with a dual certification.

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DMI and American Marketing Association

Eligibility criteria may apply. See T&Cs for details.

Program learning outcomes and content What will I learn?

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We also expect our graduates to be able to build on their skills after graduation, as they’ll have the fundamentals in digital marketing.

Introduction to Digital Marketing

Module Info & Overview

What's it all about? How do you reach customers? How can traditional and digital media work together to create a water-tight campaign that speaks its truth across any and every channel? What's the difference between inbound and outbound marketing?

This module takes you through all the basics, helps you explore the buyer journey and stays rooted in practice. The goal is always to keep things clear and actionable.

Principles of Digital Marketing Digital Research Developing Objectives Cultural Research Connecting with the Customer 
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Content Marketing

Module Info & Overview

Digital media is fascinating and powerful because it’s super person-orientated, yet also data driven – you get to engage with how people think and also see how and what they do. 

This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the superpower ability to see what works.

Content Marketing Concepts and Strategy Developing a Content Marketing Plan Publishing and Distributing Content Using Content Research to Find Opportunities Creating and Curating Content Metrics and Performance 
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Social Media Marketing

Module Info & Overview

It’s not just social media marketing, it’s a big warm pleasurable social media experience for your audience. Your brand needs to ring loud and clear through all the right platforms and we’re going to show you how. Learn how to grow and engage a community around your offering. Give these people more to care about. Reach further with paid marketing and get deeper insights.

Key Social Platforms for Digital Marketing Growing and Engaging an Audience Developing Data-Driven Audience and Campaign Insights Setting up a Social Media Experience for a Business Creating and Optimizing Social Media Campaigns 
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Search Engine Optimization (SEO)

Module Info & Overview

You must be found. Which means you must make yourself found. Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement and the magical art of conversion. There is so much to ‘like’.

SEO Fundamentals Keywords and SEO Content Plan Measuring SEO Performance Aligning SEO and Business Objectives Optimize Organic Search Ranking 
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Paid Search (PPC) using Google Ads

Module Info & Overview

Pay-Per Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics and more – this is turbo-charged marketing practice with pinpoint precision.

Fundamentals of Paid Search Search Campaign Management Paid Search Campaign Measurement Paid Search Campaign Creation with Google Ads 
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Display and Video Advertising

Module Info & Overview

YouTube. Because we have eyes to see. Learn how to set up, manage, analyse and optimise a channel worthy of much viewing. Also release the sales power of Google Display Network and more. Visual is where it’s at.

Fundamentals of Display and Video Advertising  Google Display Network and Video Ad Formats Creating and Managing a YouTube Channel Creating Display and Video Campaigns Targeting Display and Video Campaigns Measurement and Optimization  
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Email Marketing

Module Info & Overview

Are email lists still relevant? Oh yes. An email is post sent to your virtual home address so it’s important - but needs to be done properly to make sure that email gets opened and starts your target on a click-through journey of discovery. Also see how it can all be automated for max efficiency and let’s not forget the all-important regulatory stuff.

Email Marketing Fundamentals Email Design Testing and Optimizing an Email Campaign Tools and Strategy Creating an Effective Email Campaign Marketing Automation 
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Website Optimization

Module Info & Overview

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, let’s get user-centric with best practice UX and go deep with data; activity tracking means insight - and insight is power.

Web Design and Website Optimization Design Principles and Website Copy Publishing a Basic Website User-Centered Design and Website Optimization Website Metrics and Developing Insight 
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Analytics with Google Analytics

Module Info & Overview

Be all seeing, all knowing. This module helps you unleash the awesome capability of data. Discover what you customer wants, likes, needs and does. Go deep inside their journey so you can perfect their seamless path to purchase and beyond. This is not just great power, it is super power. (And we also cover the legal stuff because with that thrilling, addictive power comes responsibility).

Web Analytics Fundamentals Creating and Configuring a Google Analytics Account Monitoring Campaigns with Google Analytics Reports Setting Goals with Google Analytics Analyzing and Recording Google Analytics Data 
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Digital Marketing Strategy

Module Info & Overview

We give you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high performance sports car round and round in circles on your way to the supermarket. That’s why we tie it all together with a Strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.

Digital Strategy Fundamentals Setting Strategy Objectives and KPIs Digital Strategy Research Developing a Creative Strategy Executing a Digital Marketing Strategy Communicating a Digital Marketing Strategy 
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Who's this certificate for?

This Digital Marketing Certificate Program is aimed at:

The DMI Pro Program is aimed at:

Digital marketing is becoming increasingly ubiquitous, a necessary sales tool across all industries. And our digital marketing certificate program are designed to be useable and transferable whatever your career path or business interests.

  • Those in traditional marketing careers who are looking to update their skillset
  • Marketers working in Management and Senior Management
  • Managers in IT
  • Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately
  • Owners of small businesses
  • Workers looking for a career change
  • Business founders who want to up their game
  • Anyone hoping to implement an up to date digital strategy for their company in the USA and abroad
  • Those who want a qualification in digital marketing

What's included in this program?

WE GET YOU IN THE GAME AND KEEP YOU THERE

Having a qualification in the United States that is industry-recognized globally is one thing; but we want to give you the tools you need to build a career too. Throughout this digital marketing certificate program you will access contacts, share insights, and access a wealth of knowledge and resources. This doesn’t stop at graduation: many of our graduates keep in touch, sharing job and industry information and new developments in this ever-changing field.

Globally Recognized Certification

Over 75k Members
Globally trust DMI to progress their career.

Digital Marketing Institute has students and alumni across the United States. As well as learning the latest in digital marketing, you’ll be joining a network of thousands of students and graduates with the same passion for this fascinating, modern discipline.

92%

of our members have said that our digital marketing course has had a positive impact on their career.

81%

of our members have been promoted after completing one of our digital marketing certificate programs.

88%

of our members are working at senior or management level.

Our members work for some of the biggest companies globally

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We get you in the game

Member Stories

I had lots of fun while learning, and while being in a great environment. I learned so much, gained a large amount of hands on tools for Digital Marketing.

If you’re doing it online like I did, properly allocate time. Pretend as though you have class at a set time every week and make no other plans at that time. It will allow you absorb the information at a reasonable rate and leave you plenty of time to study at the end.

While researching, I found many positive reviews about the Digital Marketing Institute from students and leaders in the digital industry and this influenced my decision to take the course.

We've got you

The DMI Support Team and Network

You can study our programs online thanks to our DMI Network. This includes forums where you can discuss coursework; a vast knowledge base and our support team.

Tutors with Industry Experience

Our tutors are dedicated, knowledgeable and best of all, have up to date industry experience within the USA and around the world.

Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

Our Support Team

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.

Pricing

Gain a Certificate in Digital Marketing

Boost your credibility and advance your knowledge, role and career.

Instant Access Most Popular

$1955

Instant Access Most Popular

$1955

Join 75k DMI members from companies like these.

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Got a question?

Here’s where we’ll address our most pressing FAQs, telling you everything you need to know about acquiring that precious qualification in digital marketing, building contacts and connecting with the vast resource of fellow students and graduates.

How long is this digital marketing course?

The digital marketing certificate (DMI Pro) is approximately 30-hours of course content. This digital marketing certificate program is delivered online in the USA and you can access your digital marketing course content wherever and whenever you want globally.

How much does this digital marketing course cost?

This Certificate in Digital Marketing, DMI Pro costs $1955 to study online. This includes all digital marketing course materials and the examination fee (first attempt only).

Where will my digital marketing qualification be recognized?

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the DMI Pro carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers in the United States and around the world.

Upon successful completion of the DMI Pro certificate, you'll gain a prestigious qualification in digital marketing.

The DMI Pro qualification has been credit rated.

How is the digital marketing certificate assessed?

This Digital Marketing Certificate is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centres.

The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price of this digital marketing course but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

What competencies will you gain?

By earning this digital marketing certification, you will:

- Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business. 

- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert. 

- Understand the importance of digital marketing strategies and know how to use SEO online and offline, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement in the USA and globally.

What support will you get for your online learning journey?

This digital marketing certificate program is available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:

- HD video lectures with accompanying downloadable course material. 

-Resources to help you with your studies including self-directed practical exercises and recommended reading. 

- An extensive content library how you need it, when you need it.

Is this digital marketing course technical?

No, in the sense that it is not a programing course, and you will not have to learn any coding. The DMI Pro course focuses on the commercial aspect of online marketing.

This digital marketing certificate is a practical course designed to help you improve your business's online lead generation and customer engagement within the United States and across the globe.

Enrollment Deadline is Jul 31st, Get in Quick

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