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DMI TRACK

Social Media
Marketing

Fast-track your social media marketing skills, get job-ready competencies and a globally recognised certification. This cutting-edge, interactive short course is delivered 100% online, in bite-sized learning units and includes free DMI membership for six months.

Special Intro Discount - Save 15% 395

Special Intro Discount - Save 15% 395

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Global Authority

The Global Authority

12 years delivering excellence

Members

75,000 + Members

Join a global community

Certification

Associate Certification

Globally recognised

Membership

Membership Included

Toolkits, content & more

335 395

Buy Now for 335

Social Media Marketing

335 395

Shape Special Intro Discount - Save 15%

Buy Now for 335 Pay in Installments

Course Overview

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Duration

12 Hours Self Paced Learning

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Enrollment

Enroll by Aug 19th

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Format

100% Online - On Demand

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Certification

Associate Certificate

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Course Overview

More than mere 'lessons', this course is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media means today. Exam completion leads to Associate Level Certification.

5 Interactive Modules.                                                  Associate Level Certification.
12 Hours self-paced learning content.                        6 Months free DMI Power Membership.
Practical Toolkits and Templates.

5 Interactive Modules.
Associate Level Certification.
12 Hours self-paced learning content.
Practical Toolkits and Templates.
6 Months free DMI Power Membership.

Key skills and competencies you will gain

Social Listening Social Intelligence Social Media Marketing Social Community Building

Brand Storytelling Building Personas Enhancing Creativity Content Marketing Strategic Thinking

↗ Social Listening   ↗ Social Intelligence
↗ Social Media Marketing 
↗ Social Community Building
↗ Brand Storytelling   ↗ Building Personas
↗ Enhancing Creativity   ↗ Content Marketing

↗ Strategic Thinking

This short course is a DMI Track - one of our collection of skills based training courses which will teach you to successfully execute core digital marketing competencies.

What you'll learn

5 Modules • Approx 12 hours Learning Content

Module 1 - Revealing Insight: Social Customers 2h 15mins

Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.

Tools Included:

  • Strategy research template
  • How to manage your online reputation
  • Buyer persona template

Case Study/Webinar:

Glossier (Skincare & Beauty)

Knowledge Gain:

Gaining Insight with Social Research  Key Concepts of Social Selling  Understanding Your Buyer  Building Customer Personas  Social Listening and Social Intelligence 

Module 2 - Social Content: Brand Storytelling 2h 42mins

Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.

Tools Included:

  • Digital Media Tracker & Planner
  • Digital Marketing Campaign Brief
  • Project Management Gantt Chart template

Case Study/Webinar:

  • 4 Lessons from Lewis Capaldi
  • Webinar: Brand Storytelling

Knowledge Gain

Purpose of Content Marketing Content Creation & Repurposing Creating and Curating Content for Social Selling Developing Your Brand Story Essential Skills: Project Management 

Module 3 - Creativity: Designing Social Content 2h 29mins

Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.

Case Study/Webinar:

  • Lego
  • Brand Strategy & Planning with venturethree
  • Wimbledon

Knowledge Gain:

Graphic Design Best Principles  Design Foundations: Brand Guidelines and Consistency  Enhancing Your Creativity  The Power of Design-Led Content Marketing  Essential Skills: Designing & Building Graphics 

Expert Insights:

  • Reading: The Power of Design led content Marketing
Module 4 - Thinking Strategically: Social Sharing 1h 49mins

Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.

Tools Included:

  • Content and Channel Matrix Template
  • Social Media Calendar Template
  • Seek > Sense > Share Toolkit
  • How to use Anders Pink for Content Curation

Case Study/Webinar:

CMO Webinar: Planning for the Future of Marketing

Knowledge Gain:

Matching Content with the Right Channels Content Scheduling and Promotion Adding Insight for Buyers Sharing Content to Build Engagement Essential Skills: Becoming a Strategic Thinker 

Expert Insights:

  • Reading: Social Media Demographics Guide for Digital Marketers
Module 5 - Social Selling: CX and Social Communities 3h 44mins

For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX)

Case Study/Webinar:

  • Podcast: Social Media Communities
  • Webinar CX - Reinventing the Digital Customer Journey in the Pharmaceutical Industry

Knowledge Gain:

Building and Engaging Your Network Strengthening Buyer Relationships, and deeper post-sales relationships Increasing Conversions using Social Tools and Techniques The Basics of CX and assessing CX  Upselling and Cross-Selling 

Expert Insights:

  • Reading: The Growing Trend of B2B Influencer Marketing
  • Reading: The Enduring Marketing Power of Customer Loyalty Schemes

9/10

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

9/10

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

81%

of our members have been promoted after completing one of our courses.

Global Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

DMI Community

Join a community & get tools for life

Join 75,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

DMICertification

Globally recognised certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

75,000+ Members trust DMI
to Progress their Career

75,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 75,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend... 

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 75,000+ Members work for companies like:

Globally recognised certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.

Frequently Asked Questions

How much does this Social Media short course cost?

The course fee is 395. We have a special introductory price of 335 for a limited time which you can purchase here. You can also enjoy a payment plan here which breaks the into easy monthly instalments

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in social media.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals of social media marketing. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete approximately 12 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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Become a Certified Digital Marketing Associate

Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game

Buy Now 15% off

Join 75,000+ members

395 335

Buy Now

9/10

Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

89%

Alumni Promoted upon completion of DMI Course

Flexi-Pay

Pay in 3 easy installments

165 / mo

Pay in Installments

Buy Now
15% off

Join 75,000+ members

395 335

Buy Now

Flexi-Pay

Pay in 3 easy installments

165

Pay in Installments