DMI Specialist

Specialise in a Social Media Marketing Course

icon-clock   30 Hours Online

devices   Flexible Learning

Bookmark   Enrolling Feb 26th

This dynamic online social marketing course covering topics such as Facebook, Snapchat, LinkedIn, YouTube and Instagram gives you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people.

Under guidance of Global Industry Advisory Champions Including:

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Course Overview

Social Media Marketing Course
Advanced Training

Specialization is for when you don't just want to play the digital marketing game anymore, you want to drive it. To change it. The DMI SPECIALIST digital marketing certification is perfect for you to become a global digital marketer. Become a Member and connect to the industry and white-hot opportunities.

Program learning outcomes and content What will I learn?

We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading online Social Media Marketing Diploma

Introduction to Digital Marketing

Module info & Overview

What's it all about? How do you reach customers? How can traditional and digital media work together to create a water-tight campaign that speaks its truth across any and every channel? What's the difference between inbound and outbound marketing?

This module takes you through all the basics, helps you explore the buyer journey and stays rooted in practice. The goal is always to keep things clear and actionable.

Principles of Digital MarketingDigital ResearchDeveloping ObjectivesCultural ResearchConnecting with the Customer
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Content Marketing

Module info & Overview

Digital media is fascinating and powerful because it’s super person-orientated, yet also data driven – you get to engage with how people think and also see how and what they do. This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the superpower ability to see what works.

Content Marketing Concepts and StrategyDeveloping a Content Marketing PlanPublishing and Distributing ContentUsing Content Research to Find OpportunitiesCreating and Curating ContentMetrics and Performance
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Social Media Marketing

Module info & Overview

It’s not just social media marketing, it’s a big warm pleasurable social media experience for your audience. Your brand needs to ring loud and clear through all the right platforms and we’re going to show you how. Learn how to grow and engage a community around your offering. Give these people more to care about. Reach further with paid marketing and get deeper insights.

Key Social Platforms for Digital MarketingGrowing and Engaging an AudienceDeveloping Data-Driven Audience and Campaign InsightsSetting up a Social Media Experience for a BusinessCreating and Optimising Social Media Campaigns
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Search Engine Optimisation (SEO)

Module info & Overview

You must be found. Which means you must make yourself found. Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement and the magical art of conversion. There is so much to ‘like’.

SEO FundamentalsKeywords and SEO Content PlanMeasuring SEO PerformanceAligning SEO and Business ObjectivesOptimise Organic Search Ranking
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Paid Search (PPC) using Google Ads

Module info & Overview

Pay-Per Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics and more – this is turbo-charged marketing practice with pinpoint precision.

Fundamentals of Paid SearchSearch Campaign ManagementPaid Search Campaign MeasurementPaid Search Campaign Creation with Google Ads
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Display and Video Advertising

Module info & Overview

YouTube. Because we have eyes to see. Learn how to set up, manage, analyse and optimise a channel worthy of much viewing. Also release the sales power of Google Display Network and more. Visual is where it’s at.

Fundamentals of Display and Video Advertising Google Display Network and Video Ad FormatsCreating and Managing a YouTube ChannelCreating Display and Video CampaignsTargeting Display and Video CampaignsMeasurement and Optimisation
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Email Marketing

Module info & Overview

Are email lists still relevant? Oh yes. An email is post sent to your virtual home address so it’s important - but needs to be done properly to make sure that email gets opened and starts your target on a click-through journey of discovery. Also see how it can all be automated for max efficiency and let’s not forget the all-important regulatory stuff.

Email Marketing FundamentalsEmail DesignTesting and Optimising an Email CampaignTools and StrategyCreating an Effective Email CampaignMarketing Automation
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Website Optimisation

Module info & Overview

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, let’s get user-centric with best practice UX and go deep with data; activity tracking means insight - and insight is power.

Web Design and Website OptimisationDesign Principles and Website CopyPublishing a Basic WebsiteUser-Centered Design and Website OptimisationWebsite Metrics and Developing Insight
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Analytics with Google Analytics

Module info & Overview

Be all seeing, all knowing. This module helps you unleash the awesome capability of data. Discover what you customer wants, likes, needs and does. Go deep inside their journey so you can perfect their seamless path to purchase and beyond. This is not just great power, it is super power. (And we also cover the legal stuff because with that thrilling, addictive power comes responsibility).

Web Analytics FundamentalsCreating and Configuring a Google Analytics AccountMonitoring Campaigns with Google Analytics ReportsSetting Goals with Google AnalyticsAnalysing and Recording Google Analytics Data
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Digital Marketing Strategy

Module info & Overview

We give you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high performance sports car round and round in circles on your way to the supermarket. That’s why we tie it all together with a Strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.

Digital Strategy FundamentalsSetting Strategy Objectives and KPIsDigital Strategy ResearchDeveloping a Creative StrategyExecuting a Digital Marketing StrategyCommunicating a Digital Marketing Strategy
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Who's it for?

The DMI Pro Program is aimed at:

  • Sharp and experienced players of the digital sales and marketing game who aren't content to be mere players anymore 
  • Sales professionals. Marketing Managers. Team leaders. Business Consultants and Developers. Professionals who’ve taken their vision as far as they can go without specialised skills – and plan to fix that 
  • Entrepreneurs who want to be more entrepreneurial 
  • Those who realise specialisation gives you a real, sharp, tangible competitive edge -with which to slice through the competition 
  • Inspired career changers 
  • Talented people who know that Certification makes doors open
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What's included?


Sign up for a course and you become a Member, joining thousands of alumni who are already playing the digital game to win. Access resources, insights, digital smarts and real opportunities. You don’t just do a course, you get what you need to build a career.

1st year FREE with all courses.

White-hot course content

Get the latest up to date courseware via our learning experience platform.

Globally recognised Certification

A globally recognised digital marketing certification to move you & your career forward.

Maintain your Status and Skills year-on-year

Continuous professional development guaranteed, keeping you in the game.

Toolkits & Premium Content

The latest content and toolkits to always keep you in the game.

Vibrant connected community

Connect and join over 55k global members in the DMI Network.

Test your skills diagnostic

Benchmark your skills against your professional competition and stay top of your game.

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Globally Recognised Certification

Over 55k Members
Globally trust DMI to progress their career.


of our members have said that our course has had a positive impact on their career.


of our members have been promoted after completing one of our courses.


of our members are working at senior or management level.

Our members work for some of the biggest companies globally

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We get you in the game

Member Stories

Having gained an introduction to the digital field at Epsilon, I realized there were many more areas to explore and gain knowledge in. Digital marketing is a key part of every successful business, and is a career path I decided to pursue.

Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.

When I decided to rejoin the workforce, I recognized the digital skills gap in my CV, and knew it needed to be addressed before approaching potential employers.

We've got you

Supporting your online learning journey...

Our professional certifications are available to study online via our dynamic DMI Network. We have Forums, Knowledge Base and a ready and eager Support Team to make your journey easy.

Class Tutors

Expert and engaged, our tutors come from real digital backgrounds. They know this game.

Connected Community

Membership means you join a dynamic DMI network of digital players. Connect to real insight and opportunities.

Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.


Become a Social Media Marketing Specialist

Boost your credibility and advance your knowledge, role and career.

Instant Access

Billed up front in one payment

Join 55k DMI members from companies like these.

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Your questions answered.
And then some

Everything you need to know about acquiring digital superpowers, connecting with the hive mind of digital talent via the Membership portal, building a titanium career with lasting Accreditation, how to take over the universe and more.

How is the Social Media Marketing Certificate assessed?

The Specialist Certificate in Social Media Marketing is assessed by one three hour exam. These are administered by our computer-based testing partner, Pearson Vue, via its global network of test centres. Candidates need to achieve a minimum of 60% to pass the exam.

Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Do I need to have a marketing background?

Anyone can apply for the Specialist Certificate in Social Media Marketing.

A background in a related discipline is not required – the aim of the online digital and social media course course is to allow you to learn everything you need to know about search marketing; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have an interest in a Social media marketing certification.

How much does the online social media marketing course cost?

The Specialist in Social Media Marketing Diploma costs to study online in the UK. This includes all course content and the examination fee.

Who should take this social media marketing course?

The Specialist in Social Media Marketing is a diploma and is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this online course.

You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a social media marketing career.

This diploma in social media marketing is suitable for any level of skills or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.