Professional Diploma in  
Search Marketing - SEO & Google Ads NEW & IMPROVED

Transform your career with this specialised Search Marketing coursee delivered by a panel of the industry’s leading search marketing experts.

This newly developed specialist course guides you through topics such as SEO, paid search (PPC) and digital display advertising strategy and shows you how to improve your search marketing campaigns using data analytics.

Our fresh content and focus on practical 'how to' walkthroughs, demonstrations, videos and toolkits delivers a next generation learning experience. Delivering this course in bite sized online modules means you can learn on the go - whether you’re on your lunch hour, or on your commute.

Brought to you by the Global Authority in Digital Marketing Capability, this is the perfect deep dive into Search Marketing. Upon completion, you will become a Certified Digital Marketing Specialist - Search Marketing.

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Certified Digital Marketing Specialist - Search Marketing Diploma

91% of our graduates are satisfied with the training they received

Transform your career and significantly increase lead generation with the SEO training in our online Professional Diploma in Search Marketing. In just 30 hours, you’ll be an accredited search marketing specialist with the expertise to create, manage and implement advanced search marketing strategies using Google Ads, PPC, display and remarketing techniques. You’ll understand the significance of key campaign metrics, perform analysis and optimisation of campaigns to increase conversions, and generate insightful reports to satisfy boardroom level stakeholders in your search marketing campaigns.

Course fee is


Deadline for enrollment is November 6th

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Module Overview


Professional Diploma
in Search Marketing


  • Over 40+ walkthrough videos
  • New and improved 'bite-sized' learning
  • 40+ topics with new learning interactions and quizzes
  • 2 hour multi-choice exam
Professional Diploma in Search Marketing
Become a Certified Digital Marketing Specialist in Search

Become a Certified Search Marketing Professional

Gaining a digital certification will assure you have the essential skills and knowledge needed to excel as a search marketing professional.

We work with digital industry experts, such as Google and Facebook, to design and develop our courses and the standards that define the digital skills and capabilities required of all professionals.

Our certifications deliver best current practice, theory and applied skills in digital, and are recognized and respected across the industry.

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Digital Marketing is a huge industry. I knew that I would have to certify my skills if I wanted to stand out against my professional peers.

Vincenzo Pietropinto, Burlington School Read More

This course far exceeded my expectations. It was really comprehensive and so well worth doing. The lecturers were excellent, all specialists in their field

Jill Gibson, The Special Event Company Read More

The course offered me the chance to learn first-hand lessons from those who’ve succeeded in the digital industry.

Daniel Nugent, Ambr Eyewear Read More

Apply Online

Based on your location we have a selection of learning options for you.
Spread the cost! Ask us about our new payment plans.

Study online with the Digital Marketing Institute

Study Time: 30 hrs
Assesssment: 3 hr Multiple Choice Exam
Resources: Video lectures, Practical Exercises, E-learning Manager

Study with an approved partner

Our global network of education partners is dedicated to prodiving high-quality digital education. Select your ideal partner to acquire a globally recognized professional qualification in digital marketing.

Stay Connected. Stay Relevant.

An exclusive network - and free part of your certification - delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.

  • High-quality templates to boost your employability
  • A career zone with access to the latest industry news
  • A Continuous Professional Development (CPD) area for certified graduates
Start your free trial

Got questions?

Do I need to have a marketing background?

Anyone can apply for the Professional Diploma in Search Marketing. A background in a related discipline is not required – the aim of the online SEO course is to allow you to learn everything you need to know about search marketing; and to kickstart a new and exciting career.

You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have an interest in a SEO/PPC marketing career.

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How much does the online search marketing course cost?

The Professional Diploma in Search Marketing costs  to study online.

This includes all course content and the examination fee (first attempt only).

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Who should take this search marketing course?

The Professional Diploma in Search Marketing is recommended for individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists (PPC), search advertising (Google Ads) and optimisation (SEO) professionals, or anyone who would like to pursue a career or enhance their marketing knowledge in this area. The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.

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Where will my qualification be recognised?

Our qualifications are world class. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

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How is the search marketing diploma assessed?

The Professional Diploma in Search Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centres. Candidates need to achieve a minimum of 60% to pass the exam. 

Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

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Become a Certified Search Marketing Professional

Boost your credibility and advance your knowledge, role and career.




Now with new payment plans.

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Certified Digital Marketing Professional Benefits

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