Flexible Online Learning
Enrollment Deadline Jul 15th £1515
Become a Search Marketing expert with this specialist certification guiding you through topics such as SEO (Search Engine Optimization), paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), digital display advertising and much more.
This dynamic online search marketing course in the UK covers topics such as SEO, paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), and digital display advertising giving you the skills, know-how, strategy and techniques to be that change.
Specialisation is for when you don't just want to play the digital marketing game in the UK anymore, you want to drive it. To change it. Transform your career in the UK and around the globe with the DMI SPECIALIST Search Marketing course. Become a Member and connect to the industry and white-hot opportunities. Here is the power to be seen. To bring your brand and your message into the lives of billions.
We give you the thinking and tools to become a leading player on the digital stage. Transform your career and significantly increase lead generation with the SEO training in our online Professional Diploma in Search Marketing. In just 30 hours, you’ll be an accredited search marketing specialist. Here is what you need to know:
Making a timely and welcome appearance may look effortless but it’s an art, and you’re going to need lots of key concepts, tools and tricks. Learn how the core search elements, including search engine optimisation, pay-per-click advertising, and analytics, work together to drive targeted traffic that converts into lots of delightful sales Why SEO? And why organic search has an edge over paid – up to a point The superpower of measurement. What worked in your campaign? What didn’t? Succeed again. Succeed better
The Search Engine is the oracle. All seeing, all knowing. It exists to help mere humans who must find things. We’re going to show you how to appease the oracle, so that when it speaks, it speaks your name.
Context and relevance. Relevance and context. Because being seen is not enough. You want to be seen in the right place and at the right time, so your brand can step in and be a hero. Who doesn’t love a hero? So, here’s what you need to make it happen: Content that speaks to your audience. How SEO and content marketing work together as a team Tools and techniques of on-page optimisation. How to engage more across the various digital marketing channels Best practices for researching SEO content and how to conduct informed keyword research to identify topics and priorities How to turn your fascinating content into riveting conversion rates A big, beautiful, visionary content strategy. And nifty tools to evaluate the performance of your SEO content
Let’s get techy. And hand-on in a techy kind of way. While keeping it strategic. Here you will learn: How to tighten the technical side of the SEO and sharpen your on-page optimisation Magic. When the magician does that trick with the saw, what really happens to the beautiful assistant in the box? Hint: it all happens out of view and behind the scenes. Learn more on how to build and maintain backlinks on your website How these tricks and tools enable bigger, better, more ambitious strategy
As you are clever, you can artificially grow those organic searches. However, Paid Search literally cuts right to the chase. This introduces the key concepts of PPC advertising. Again, relevance and context make an appearance, arm in arm, and you’ll learn how to make best use of every single click.
That means banners, text ads, video, flash, audio and more. Unlike much of what you do in search marketing, it’s overt and practically traditional, though there are lots of unseen strings making it happen, and you’re going to learn all about them:
Your website is the sun around which all your digital marketing activities orbit. Hence you need a deep knowledge of the experience your target has on and around this core space. And that is why you need the superpower abilities granted to you by Google Analytics. This superpower as akin to the ability to see through walls – walls of data that is. Google Analytics lets you convert data into meaning and make actionable plans for your website and other marketing channels.
So now you have tools, techniques, practices, superpowers and more tools. You’ve learned how to make an entrance (relevance and context) and your brand new anti-invisibility cloak is hanging in your wardrobe. Now all you need is a search marketing super-strategy and an actionable plan for your action-hero brand appearances. Exciting, isn’t it?
Who's it for?
Sign up for our digital marketing diploma in the UK and you become a Power Member who is joining thousands of alumni who are already playing the digital game to win. Access resources, insights, digital smarts and real opportunities. You don’t just do a course, you get what you need to build a career.
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A globally recognised digital marketing certification to move you & your career forward.
Continuous professional development guaranteed, keeping you in the game.
The latest content and toolkits to always keep you in the game.
Connect and join over 65k global members in the DMI Network.
Benchmark your skills against your professional competition and stay top of your game.
Over 65k Members
Globally trust DMI to progress their career.
of our members have said that our course has had a positive impact on their career.
of our members have been promoted after completing one of our courses.
of our members are working at senior or management level.
Our members work for some of the biggest companies globally
We get you in the game
Having gained an introduction to the digital field at Epsilon, I realized there were many more areas to explore and gain knowledge in. Digital marketing is a key part of every successful business, and is a career path I decided to pursue.
Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.
When I decided to rejoin the workforce, I recognized the digital skills gap in my CV, and knew it needed to be addressed before approaching potential employers.
We've got you
Our professional certifications are available to study online via our dynamic DMI Network. We have Forums, Knowledge Base and a ready and eager Support Team to make your journey easy.
Expert and engaged, our tutors come from real digital backgrounds. They know this game.
Membership means you join a dynamic DMI network of digital players. Connect to real insight and opportunities.
Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.
Everything you need to know about acquiring digital superpowers, connecting with the hive mind of digital talent via the Membership portal, building a titanium career with lasting Accreditation, how to take over the universe and more.
How is the Search Marketing Certificate assessed?
The Professional Certificate in Search Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam.
Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.
Do I need to have a marketing background?
Anyone can apply for the Professional Certificate in Search Marketing.
A background in a related discipline is not required – the aim of the online SEO course is to allow you to learn everything you need to know about search marketing; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have an interest in a SEO/PPC marketing career.
Who should take this search marketing course?
The DMI Specialist in Search Marketing is recommended for individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists (PPC), search advertising (Google Ads and Microsoft Ads / Bing Ads) and optimization (SEO) professionals, or anyone who would like to pursue a career or enhance their marketing knowledge in this area and gain a SEO certification
The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.
How much does the online search marketing course cost?
The DMI Specialist in Search Marketing costs £1515 to study online. This includes all course content and the examination fee.