American Marketing Association

The World's Most Recognised Digital Marketing Course

Gain a Professional Diploma
in Digital Marketing

icon-clock   Flexible Online Learning  
devices   Enrollment Deadline   
Bookmark  £1515 £1060

Two Great Marketing Leaders. One Powerful Course. Get all the power of DMI partnered with the American Marketing Association. Delivered 100% online, learn Google Ads (PPC), Analytics, Facebook Ads, content marketing, SEO and more. Two certifications for the price of one.

This comprehensive online marketing course, delivered 100% online in the UK and around the world, teaches the key digital marketing skills required for the modern workplace. Learn Google Ads, social media marketing and SEO, Google Analytics, mobile marketing and more. 

Why DMI?

 Digital Training Excellence for over 12 years
You gain a globally recognised certification
12 months FREE membership included
Join a global network of over 65k members

 Digital Training Excellence for over 12 years
You gain two globally recognized certifications
12 months FREE membership included
Join a global network of over 65k members

American Marketing Association

The World's Most Recognized Digital Marketing Course

Gain the two top Digital Marketing Certifications in the USA

icon-clock   Flexible Online Learning  
devices   Enrollment Deadline   
Bookmark  £1515 £1060

Two Great Marketing Leaders. One Powerful Course. Get all the power of DMI partnered with the American Marketing Association. Delivered 100% online, learn Google Ads (PPC), Analytics, Facebook Ads, content marketing, SEO and more. Two certifications for the price of one.

Google Review

Why DMI?

 Digital Training Excellence for over 12 years
 You gain two globally recognized certifications
12 months FREE membership included
Join a global network of over 65k members

Why DMI?

 Digital Training Excellence for over 12 years
 You gain two globally recognized certifications
12 months FREE membership included
Join a global network of over 100k members

 Digital Training Excellence for over 12 years
 You gain a globally recognised certification
12 months FREE membership included
Join a global network of over 100k members

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Course Overview

The Global Standard in
Digital Marketing Training

Whether you're a beginner, business owner or marketing professional in the UK looking to upskill, this digital marketing diploma DMI PRO is an online certification that is recognised in the UK and around the world which is perfect for you to become a digital marketer.

Dual Certification in the United States

All the power of DMI partnered with the American Marketing Association

Whether you're a beginner, business owner or marketing professional looking to boost your skills, this digital marketing course is for you. Delivered 100% online, you can learn in your own time at a pace that suits you. 

On completion of this course, you get two certifications for the price of one! Not only will you receive a DMI certification, but you also receive the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA). Both are internationally recognized. Get ahead and stand out in your career with dual certification.

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DMI and American Marketing Association

Eligibility criteria may apply. See T&Cs for details.

World Class Certification

The global standard in digital marketing training

With over 100,000 members around the world you'll be in good company. Our members work for the world’s top companies and upon completing a DMI course, 81% of our members have been promoted.

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World Class Certification

The global standard in digital marketing training

With over 100,000 members around the world you'll be in good company. Our members work for the world’s top companies and upon completing a DMI course, 81% of our members have been promoted.

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Program learning outcomes and content What will I learn?

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.

Introduction to Digital Marketing

Module Info & Overview

What's it all about? How do you reach customers? How can traditional and digital media work together? What's the difference between inbound and outbound marketing?

This module takes you through the basics, keeping things clear and actionable.

Principles of Digital Marketing Digital Research Developing Objectives Cultural Research Connecting with the Customer 
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Content Marketing

Module Info & Overview

This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.

Content Marketing Concepts and Strategy Developing a Content Marketing Plan Publishing and Distributing Content Using Content Research to Find Opportunities Creating and Curating Content Metrics and Performance 
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Social Media Marketing

Module Info & Overview

Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.

Key Social Platforms for Digital Marketing Growing and Engaging an Audience Developing Data-Driven Audience and Campaign Insights Setting up a Social Media Experience for a Business Creating and Optimising Social Media Campaigns 
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Search Engine Optimisation (SEO)

Module Info & Overview

Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers.

SEO Fundamentals Keywords and SEO Content Plan Measuring SEO Performance Aligning SEO and Business Objectives Optimise Organic Search Ranking 
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Paid Search (PPC) using Google Ads

Module Info & Overview

Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI.

Fundamentals of Paid Search Search Campaign Management Paid Search Campaign Measurement Paid Search Campaign Creation with Google Ads 
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Display and Video Advertising

Module Info & Overview

Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.

Fundamentals of Display and Video Advertising  Google Display Network and Video Ad Formats Creating and Managing a YouTube Channel Creating Display and Video Campaigns Targeting Display and Video Campaigns Measurement and Optimisation  
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Email Marketing

Module Info & Overview

Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations.

Email Marketing Fundamentals Email Design Testing and Optimising an Email Campaign Tools and Strategy Creating an Effective Email Campaign Marketing Automation 
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Website Optimisation

Module Info & Overview

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business.

Web Design and Website Optimisation Design Principles and Website Copy Publishing a Basic Website User-Centered Design and Website Optimisation Website Metrics and Developing Insight 
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Analytics with Google Analytics

Module Info & Overview

This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.

Web Analytics Fundamentals Creating and Configuring a Google Analytics Account Monitoring Campaigns with Google Analytics Reports Setting Goals with Google Analytics Analysing and Recording Google Analytics Data 
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Digital Marketing Strategy

Module Info & Overview

Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.

Digital Strategy Fundamentals Setting Strategy Objectives and KPIs Digital Strategy Research Developing a Creative Strategy Executing a Digital Marketing Strategy Communicating a Digital Marketing Strategy 
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Who's it for?

This DMI Pro Programme is aimed at:

  • Those in traditional marketing careers who are looking to update their skillset.
  • Marketers working in Management and Senior Management.
  • Managers in IT.
  • Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
  • Entrepreneurs and small businesses owners.
  • Anyone hoping to implement an up to date digital strategy for their company.

Free DMI Membership

WE GET YOU IN THE GAME AND KEEP YOU THERE

Globally Recognised Certification

Over 100k Members
Globally trust DMI to progress their career.

92%

of our members have said that our digital marketing course has had a positive impact on their career.

81%

of our members have been promoted after completing one of our digital marketing programs.

88%

of our members are working at senior or management level.

Our members work for some of the biggest companies globally

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What our Students Say

In my view, 99% of SME marketing is now digital; therefore, I knew I needed to upskill to support growth in my existing business and launch my new business.

My experience to-date is quite broad. I studied Law in UCC then trained as a Chartered Accountant with KPMG.

Certifying our digital skills helped to validate the expertise of RNN Digital and we now actively market that we’re Digital Marketing Institute certified. This qualification has allowed us to cement our reputation as digital experts at a time when there seems to be an abundance of cavalier social media experts..

The DMI Student Support Team

With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Tutors with Industry Experience

Our tutors are dedicated, knowledgeable and best of all, have up to date digital industry experience.

Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.

Pricing

Become a Certified Digital Marketing Professional

2 CERTIFICATIONS FOR THE PRICE OF 1

Boost your credibility and advance your knowledge, role and career.

Instant Access Most Popular

£1060

Instant Access Most Popular

£1060

Join 100k DMI members from companies like these.

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Frequently Asked Questions

How long is this digital marketing course?

This course consists of approximately 30-hours of course content. You have up to 26 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.

How much does this digital marketing course cost?

This Professional Diploma in Digital Marketing, DMI Pro costs £1060. This includes all digital marketing course materials and the examination fee (first attempt only).

Where will my digital marketing qualification be recognised?

This diploma is recognised globally. 

The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world. 

The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.

How is the digital marketing certificate assessed?

The Assessment is one three hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centres.

The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

What competencies will you gain?

By earning this digital marketing diploma, you will:

- Understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.

- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.

- Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement.

What support will you get for your online learning journey?

Our professional certifications are available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:

- HD video lectures with accompanying downloadable course material. 

- Resources to help you with your studies including self-directed practical exercises and recommended reading.

- Live tutor support is also available for all students.

Is this digital marketing course technical?

No, in the sense that it is not a programming course, and you will not have to learn any coding. The DMI Pro course focuses on the commercial aspect of online marketing.

Overall, this course has been designed to help you improve your knowledge of online digital marketing, strategy and measurement.

30% Sale this October. Gain a Globally Recognised Certification

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