Social Media Marketing Course - Advanced TrainingNEW & IMPROVED

Become a Social Media expert with this entirely updated specialist course, covering Facebook, LinkedIn, Snapchat, YouTube and Instagram.

Design and build fresh, shareable content to optimise campaigns and grasp the importance of content strategy and planning. Learn the detail of every platform and advance through bite-sized learning modules, ‘how-to’ videos and toolkits along with practical quizzes at every step.

Brought to you by the Global Authority in Digital Marketing Capability: Upon completion, you will become a Certified Digital Marketing Specialist in Social Media Marketing, improving your knowledge and ensuring customers share, tweet and pin your path to social media success.

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Join over 41,000 members in over 135 countries!

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Part-Time (30 Lecture Hours)






Validated by the Global Industry Advisory Council (GIAC) Members Include:

Industry Validation

Program Learning Outcomes & Content


Becoming a Certified Digital Marketing Specialist in Social Media Marketing will provide you with an in-depth understanding of how to strategize and implement effective social media campaigns.


Syllabus & Course Overview

In just 30 hours, you will be ready to develop and implement a robust social media strategy that fosters trust and increases sales. Boost brand awareness with content that makes your users want to share, tweet and pin your path to social media success.

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Social Research

The Social Research module will introduce you to the key social media concepts and equip you with the research tools and techniques needed to discover everything you need to know about your audience, competitors, cultural and industry trends.
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  • Introduction
  • Audience Research
  • Competitive Research
  • Cultural Research
  • Data: Analysis & Strategy

Content Creation

The Content Creation module equips you with the knowledge and skills to resource a content management function, to target your audience, select your platform and make use of social listening and competitor analysis.
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  • Content Planning
  • Content Creation
  • Scheduling Content
  • Content Strategy

Content Outreach

You will be introduced to the concept of content seeding and how to use content effectively over multiple social platforms. You will acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly sharable content.
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  • Content Publishing
  • Content Analysis
  • Content Strategy
  • Content Targeting


The Facebook module provides you with a comprehensive understanding of how Facebook works as a platform for community building, content marketing and brand promotion.
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  • General Concepts
  • Pages
  • Platform Features
  • Advertising
  • Campaign Execution & Analysis


This module equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion platform.
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  • Setup
  • Features & Functions
  • Periscope
  • Content Promotion
  • Campaign Optimisation


The LinkedIn module gives you a comprehensive understanding of the benefits of using LinkedIn for marketing purposes. You will learn LinkedIn-specific features which will help you to facilitate campaign objectives.
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  • General Concepts & LinkedIn Context
  • Personal Brand Presence
  • Company Brand Presence
  • Platform Features
  • Advertising
  • Analytics

Instagram and Snapchat

Going beyond basic features and vanity metrics, you will learn how to navigate app-based platforms; Instagram and Snapchat, and discover the features that can be leveraged to deliver real measurable results in unique, creative and interactive ways.
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  • General Concepts
  • Instagram Features
  • Snapchat Features
  • Account Management
  • Advertising
  • Analytics

YouTube and Social Video

The YouTube and Social Video module will introduce you to the concept of social video marketing. Focussing on YouTube, you will learn how to leverage the creative life cycle for audience development and advertising in order to build sustainable communities for lead generation.
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  • Introduction
  • Youtube Setup
  • Creative Strategy
  • Audience Development
  • Advertising & Analysing

Social Customer Service

The Social Customer Service module looks at using social media as a customer service channel, peer-to-peer communities and how what is happening online is critically important to business.


  • Social Customer Strategy
  • Social Channels
  • Customer Service

Strategy & Planning

Through the Strategy & Planning module you will learn how planning, researching, setting objectives, preparation, execution and learning are the key components of a successful social media strategy and ROI.
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  • Social Media Strategy Planning
  • Strategy Research
  • Content Creation
  • Performance Reports
  • Analysis & Optimisation


Professional Diploma
in Social Media Marketing


  • Over 20+ walkthrough videos
  • New and improved 'bite-sized' learning
  • 50+ topics with new learning interactions and quizzes
  • 2 hour multi-choice exam
Professional Diploma in Social Media Marketing

Become a Successful Social Media Expert

Social Media is a crucial part of any digital marketing strategy as it helps promote brand awareness, build trust and increase sales. This professional certification is designed to help you become the best social media marketer you can be!

Professional Diploma in Social Media Marketing
Graduate Professional - Certified Digital Marketing Associate

Who is this Specialist Certification for?

Gaining a social media marketing certification will assure you have the essential skills and knowledge needed to excel as a social media professional. It is ideal for:

Social Media Specialists

Social Media Executives

Digital Marketing Professionals

Business Owners

Career Changers


Davin Kelly Testimonial - Twitter

“Shortly after completing the course I was offered a position at Twitter, as a Marketing Operations Specialist, where my digital marketing skills are put to use on a daily basis.”

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Competencies you will gain

What competencies will you gain?

By earning this certification, you will:

Develop and implement social media strategies that foster trust and increase sales

Boost brand awareness with outstanding shareable content

Learn how to leverage the creative life cycle of social videos for audience development

Gain expertise from key platforms such as Facebook, Twitter, Instagram, LinkedIn, Snapchat and Youtube

Analyze and optimize campaign results

Supporting your online learning journey

Through this course, you will have the opportunity to study online via our dynamic online learning environment, known as the Class Network which provides you with access to:

HD video lectures with accompanying downloadable course material.

Resources to help you with your studies including self-directed practical exercises and recommended reading

An extensive content library how you need it, when you need it

Foundation Certificate in Digital - Screens

Certification Roadmap for Industry Professionals

Our suite of certifications enables professionals - at all stages of their career - to progress from Associate to Master to learn relevant and industry aligned skills that can be applied to any role to drive career success.

Certification Roadmap
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Spread the cost! Ask us about our new payment plans.

Become a Certified Digital Marketing Specialist in Social Media Marketing

Boost your credibility, improve your knowledge and ensure customers share, tweet and pin your path to social media success.




Now with new payment plans.

Enroll Now
Certified Digital Marketing Professional Benefits