Professional Diploma in Search Marketing - SEO & Google Ads

DMI SPECIALIST

Specialisation is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. This dynamic online search marketing course gives you the skills, know-how, strategy and techniques to be that change. Become a Member and connect to the industry and white-hot opportunities. Here is the power to be seen. To bring your brand and your message into the lives of billions.

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Enrol By

Dec 11th, 2019

Certification

Certified Search Marketing Professional

Learning Time

30 Hours Online

Under guidance of Global Industry Advisory Champions Including:

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Program learning outcomes and content What will I learn?

We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Professional Diploma in Search Marketing that is you. Here is what you need to know:

Introduction to Search Marketing

Module info & Overview

Making a timely and welcome appearance may look effortless but it’s an art, and you’re going to need lots of key concepts, tools and tricks. Learn how the core search elements, including search engine optimisation, pay-per-click advertising, and analytics, work together to drive targeted traffic that converts into lots of delightful sales Why SEO? And why organic search has an edge over paid – up to a point The superpower of measurement. What worked in your campaign? What didn’t? Succeed again. Succeed better

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SEO Set up

Module info & Overview

The Search Engine is the oracle. All seeing, all knowing. It exists to help mere humans who must find things. We’re going to show you how to appease the oracle, so that when it speaks, it speaks your name.

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SEO Content

Module info & Overview

Context and relevance. Relevance and context. Because being seen is not enough. You want to be seen in the right place and at the right time, so your brand can step in and be a hero. Who doesn’t love a hero? So, here’s what you need to make it happen: Content that speaks to your audience. How SEO and content marketing work together as a team Tools and techniques of on-page optimisation. How to engage more across the various digital marketing channels Best practices for researching SEO content and how to conduct informed keyword research to identify topics and priorities How to turn your fascinating content into riveting conversion rates A big, beautiful, visionary content strategy. And nifty tools to evaluate the performance of your SEO content

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SEO Workshop

Module info & Overview

Let’s get techy. And hand-on in a techy kind of way. While keeping it strategic. Here you will learn: How to tighten the technical side of the SEO and sharpen your on-page optimisation Magic. When the magician does that trick with the saw, what really happens to the beautiful assistant in the box? Hint: it all happens out of view and behind the scenes. Learn more on how to build and maintain backlinks on your website How these tricks and tools enable bigger, better, more ambitious strategy

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Paid Search

Module info & Overview

As you are clever, you can artificially grow those organic searches. However, Paid Search literally cuts right to the chase. This introduces the key concepts of PPC advertising. Again, relevance and context make an appearance, arm in arm, and you’ll learn how to make best use of every single click.

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Display Advertising

Module info & Overview

That means banners, text ads, video, flash, audio and more. Unlike much of what you do in search marketing, it’s overt and practically traditional, though there are lots of unseen strings making it happen, and you’re going to learn all about them:

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Analytics with Google Analytics

Module info & Overview

Your website is the sun around which all your digital marketing activities orbit. Hence you need a deep knowledge of the experience your target has on and around this core space. And that is why you need the superpower abilities granted to you by Google Analytics. This superpower as akin to the ability to see through walls – walls of data that is. Google Analytics lets you convert data into meaning and make actionable plans for your website and other marketing channels.

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Strategy and Planning

Module info & Overview

So now you have tools, techniques, practices, superpowers and more tools. You’ve learned how to make an entrance (relevance and context) and your brand new anti-invisibility cloak is hanging in your wardrobe. Now all you need is a search marketing super-strategy and an actionable plan for your action-hero brand appearances. Exciting, isn’t it?

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Who's it for?

The DMI Specialist is aimed at:

  • Sharp and experienced players of the digital sales and marketing game who aren't content to be mere players anymore
  • Sales professionals. Marketing Managers. Team leaders. Business Consultants and Developers.
  • Entrepreneurs who want to be more entrepreneurial
  • Inspired career changers
  • Talented people who know that Certification makes doors open
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Since completing the course at the Digital Marketing Institute, I have not only the tools I need to begin implementing new strategies, but the knowledge I need to do so with confidence.

Digital Marketing is a huge industry. I knew that I would have to certify my skills if I wanted to stand out against my professional peers.

When I decided to rejoin the workforce, I recognized the digital skills gap in my CV, and knew it needed to be addressed before approaching potential employers.

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Everything you need to know about acquiring digital superpowers, connecting with the hive mind of digital talent via the Membership portal, building a titanium career with lasting Accreditation, how to take over the universe and more.

How is the Search Marketing Certificate assessed?

Certified Search Marketing Professional is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam.

Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Do I need to have a marketing background?

Anyone can apply for the Certified Search Marketing Professional.

A background in a related discipline is not required – the aim of the online SEO course is to allow you to learn everything you need to know about search marketing; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have an interest in a SEO/PPC marketing career.

Who should take this search marketing course?

The DMI Specialist in Search Marketing is recommended for individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists (PPC), search advertising (Google Ads) and optimization (SEO) professionals, or anyone who would like to pursue a career or enhance their marketing knowledge in this area.

The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.

How much does the online search marketing course cost?

The DMI Specialist inSearch Marketing costs to study online. This includes all course content and the examination fee.

How is the Search Marketing Certificate assessed?

The Professional Certificate in Search Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam.

Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Do I need to have a marketing background?

Anyone can apply for the Professional Certificate in Search Marketing.

A background in a related discipline is not required – the aim of the online SEO course is to allow you to learn everything you need to know about search marketing; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have an interest in a SEO/PPC marketing career.

Who should take this search marketing course?

The DMI Specialist in Search Marketing is recommended for individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists (PPC), search advertising (Google Ads) and optimization (SEO) professionals, or anyone who would like to pursue a career or enhance their marketing knowledge in this area.

The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.

How much does the online search marketing course cost?

The DMI Specialist inSearch Marketing costs to study online. This includes all course content and the examination fee.

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