Specialist Diploma in Digital & Social Selling

Social selling tools and techniques are now an essential part of any successful sales strategy and are revolutionising sales and prospecting.

This professional digital and social selling certification will equip you with the knowledge and skills needed at all stages of the funnel from identifying prospects to engaging with insights to driving that final sale.

Learn how to sell online to acquire more prospects, reduce lead times and drive revenue.

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Validated by the Global Industry Advisory Council (GIAC) Members Include:

Industry Validation


5 Hours






Validated by the Global Industry Advisory Council (GIAC) Members Include:

Industry Validation

What's the Value of Social Selling?

With customers now flocking online to review and purchase, it's key to have the skills to engage and influence the right people at the right time. 

Social selling is something that Frank Hattan, Director of Inside Sales at Microsoft uses as part of the company's arsenal to compete and sell in the online space. 

Find out what he has to say about the value of social selling and the tactics you can use to close more deals faster. 

*To see the full interview, get signed for a free trial on our membership platform.

Learning Outcomes & Course Content

 Increase leads and close more deals faster by becoming a Certified Digital and Social Selling Specialist. 

Certified Digital and Social Selling Specialist

What Will You Learn?

This Certified Digital and Social Selling Specialist programme will teach you key practical techniques and strategies to sell effectively online.

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Fundamentals of Social Selling

The Fundamentals of Social Selling module will demonstrate the value of social selling and how incorporating digital techniques into the sales process can enhance your performance.
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  • What is social selling?
  • What's the value of selling in a traditional setting
  • The ROI of social selling
  • Stages of the sales process and integration
  • Fundamentals of your social networking
  • Fundamentals of personal branding

Finding and Targeting Prospects

This module will help you understand how to use social research to build accurate personas for your target sector(s).It will explore the most relevant conversations and behaviour to help you set the scene for more contextual and personalised engagement with your target prospects.
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  • Customer personas
  • Factors influencing customers
  • Finding and identifying the right buyers
  • Profiling buyers
  • Decision makers
  • Social listening
  • Explore prospect objectives and business priorities
  • Using LinkedIn and other tools
  • How to identify and target a prospect

Attracting Customers

This module will help you attract the ideal prospects by making sure they find you easily by using digital and social techniques. It will ensure you appear in their social network feeds and rank highly in search results.You will understand how to anticipate the needs of your target audience for informative, educational social content.
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  • What does your audience want?
  • Personal brand
  • Content creation and curation
  • Selecting and creating relevant content
  • Blogging
  • Matching content to stages of the funnel
  • Content strategy and distribution
  • Customer facing profile
  • Educating buyers
  • Influencing
  • Personas
  • Growing your network

Increasing Engagement

This module will explore the needs and motivations of buyers and show you how to provide the right value-add content to build trust with potential and existing customers.It will help you understand buyer behaviour on social networks and curate content through insight into your buyers to engage prospects.
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  • Aligning communications with buyer objectives
  • Insights
  • Storyboarding
  • Connecting – best practice
  • Engagement techniques
  • Reaching out directly (including messaging)
  • Email best practices and avoiding spam
  • Discussion forums
  • Direct contact techniques e.g InMails
  • Building relationships with customers/decision makers through the lifecycle
  • Taking online conversations offline
  • Not every communication is a sales message

Closing and Retaining

An essential and sometimes tricky part of the sales process, this module will show you how to use social to convert and retain customers so that you ultimately increase revenues.It will help you to strengthen relationships with buyers in your network, use social to encourage direct engagement and increase conversions using a range of social/digital tools and techniques.
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  • Overcoming challenges
  • Negotiating
  • Closing
  • Social account management
  • Social listening
  • Growing the business
  • Key performance metrics
  • Creating a practical social selling plan

Sales professionals who use social selling help best-in-class companies achieve a 16% gain in year-on-year revenue.

The Aberdeen Group

Foundation Certificate in Digital

What can you expect?

Designed for busy sales professionals that require applicable practical skills, this programme uses dynamic video, interactive learning and practical exercises to provide you with a hands-on learning experience.

As this is a five-hour programme, you can choose to learn everything in one day or dip in an out of content as and when you need it.

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Stay Connected. Stay Relevant.

An exclusive network - and free as part of your certification - our membership network delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.

  • Constantly updated and relevant practical and thought leading content 
  • High-quality templates to boost your employability
  • A career zone with access to the latest industry news
  • A Continuous Professional Development (CPD) area for certified graduates
Continuous Professional Development Area

Become a Certified Digital and Social Selling Specialist

Boost your credibility and advance your knowledge, role and career.




Now with new payment plans.

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Certified Digital Marketing Professional Benefits

Frequently asked questions

Do I need to have a digital sales background?

Anyone can apply for the Certified Digital and Social Selling Specialist.

A background in a related discipline is not required, though we recommend this specialist diploma course to sales professionals or individuals interested in pursuing a career in the industry.

The aim of this social sales course is to teach you everything you need to know about incorporating digital tools and practices into your social selling strategy, so you can achieve your targets, increase your OTE and position yourself as a digital and social selling superstar!

Where will my qualification be recognized?

The Digital Marketing Institute is the global certification standard for digital marketing and selling.

We will provide you with a high-quality, transferable qualification that is developed and validated by the digital industry, and recognized and respected worldwide.

How much does the digital selling course cost?

The Specialist Diploma in Digital & Social Selling costs  to study online.

This includes all course content and the examination fee (first attempt only).

How is the digital selling diploma assessed?

The Specialist Diploma in Digital & Social Selling is assessed by a one hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers.

The candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee payable directly to Pearson Vue when you book your repeat attempt.