Certified Digital Marketing Specialist - Digital Strategy & Planning

Did you know that only 17% of Canadian businesses have a digital strategy?

July Special Offer - Get a free short course worth €400 when you enroll on a diploma course this month.

Consolidate the essential skills needed to manage a digital marketing strategy for your organization, by becoming a Certified Digital Marketing Specialist in Digital Strategy & Planning.

This course will introduce you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organization, that will stand up to the rigor and scrutiny of board-level decision making.

Upon successful completion of this specialist diploma, you will gain exclusive access to our membership network designed to connect you with peers, experts, industry and opportunities

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Certified Digital Marketing Specialist - Strategy & Planning

81% of our graduates have been promoted since completing their course

Establish yourself as an advanced digital strategist by becoming a Certified Digital Marketing Specialist in Digital Strategy and Planning. In just 30 hours, you’ll be ready to develop, implement and manage advanced digital strategies that stand up to the scrutiny of boardroom level decision making. Your understanding of the theory and practical application of strategy will allow you to implement a powerful marketing mix that sustains customer engagement and increases sales. 

Course fee is


Deadline for enrollment is June 19th

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Module Overview

Become a Certified Digital Marketing Specialist in Strategy & Planning

Become a Certified Digital Strategy & Planning Professional

Gaining a digital marketing certification will assure you have the essential skills and knowledge needed to excel in Canada as a social media professional.

We work with digital industry experts, such as Google and Facebook, to design and develop our courses and the standards that define the digital skills and capabilities required of all professionals.

Our certifications deliver best current practice, theory and applied skills in digital, and are recognized and respected across the industry.

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With the knowledge gained, I am now able to form, implement and analyze a marketing strategy, integrating digital and traditional marketing channels

Vivek Sagar, Al Rashid Group (Part of Landmark Group) Read More

Being able to define clear targets to maximize the ROI of our digital marketing efforts was my main objective for returning to study.

Fred Verdier, Wicklow County Tourism Board Read More

As a senior executive I wasn’t looking to progress my career – I was looking to further enhance what my team already do

Jacqui Parrish, IRT Group Read More

Apply Online

Based on your location we have a selection of learning options for you.
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Study online with the Digital Marketing Institute

Study Time: 30 hrs
Assesssment: 3 hr Multiple Choice Exam
Resources: Video lectures, Practical Exercises, E-learning Manager
CAD $2,575.00
Apply for this course

Study with an approved partner

Our global network of education partners is dedicated to prodiving high-quality digital education. Select your ideal partner to acquire a globally recognized professional qualification in digital marketing.

Stay Connected. Stay Relevant.

An exclusive network - and free as part of your certification - delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.

  • High-quality templates to boost your employability
  • A career zone with access to the latest industry news
  • A Continuous Professional Development (CPD) area for certified graduates
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Got questions?

Do I need to have a marketing background?

Anyone can apply for the Professional Diploma in Strategy and Planning. 

A background in a related discipline is not required – the aim of the Professional Diploma is to allow you to learn everything you need to know about strategy and planning within a broader digital marketing spectrum; and to kickstart a new and exciting career. You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. 

The only prerequisite is that you have in an interest in a digital marketing career.

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Who should take this course?

This program is aimed at anyone involved with planning a digital strategy for their organisation, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field. 

This certification is suitable for any level of skills or experience and is designed to prepare you to engage specifically with strategy and planning within an overall digital marketing domain.

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How much will the course cost?

The Professional Diploma in Digital Strategy and Planning costs to study online.

This includes all course content, membership and the examination fee (first attempt only).

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Where will my qualification be recognized?

Our qualifications are world class. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

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How is the program assessed?

The Professional Diploma in Digital Strategy and Planning is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to the Pearson Vue when you book your repeat attempt.

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Become a Certified Digital Strategy & Planning Professional

Boost your credibility and advance your knowledge, role and career.


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