Certified Digital Marketing Professional

DMI PRO

The Global Standard in Digital Marketing Training

The greatest professional challenge of the 21st century is staying relevant. Get the digital marketing skills to stay ahead of the game, a certification that is recognized across the globe and access to the DMI Membership for the sharpest insights and opportunities. Learn Google Ads, social media marketing and SEO, Analytics, mobile marketing and much more.

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Enroll By

Dec 18th, 2019

Certification

Certified Digital Marketing Professional

Learning Time

30 Hours Online

Under guidance of Global Industry Advisory Champions Including:

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You don’t just do a course. You join a conversation.

WE GET YOU IN THE GAME AND KEEP YOU THERE

Sign up for a course and you become a Member who is joining thousands of alumni who are already playing the digital game to win. Access resources, insights, digital smarts and real opportunities. You don’t just do a course, you get what you need to build a career.

1st year FREE with all courses.

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Globally recognized Certification

A globally recognized certification to move you & your career forward.

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Maintain your Status and Skills year-on-year

Continuous professional development guaranteed, keep you always in the game

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Toolkits & Premium Content

The latest content and toolkits to always keep you in the game.

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Vibrant connected community

Connect and join over 47k members globally in the DMI Network

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Benchmark your skills against your professional competition and stay top of your game.

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Program learning outcomes and content What will I learn?

We give you the tools to become a smart and capable player on the digital stage. When you're done, you'll be able to create a powerful digital marketing strategy all by yourself. The modules are building blocks - of knowledge, of your career, of the brand new Certified Digital Marketing Professional that is you. Here is what you need to know:

Introduction to Digital Marketing

Module info & Overview

What's it all about? How do you reach customers? How can traditional and digital media work together to create a water-tight campaign that speaks its truth across any and every channel? What's the difference between inbound and outbound marketing?

This module takes you through all the basics, helps you explore the buyer journey and stays rooted in practice. The goal is always to keep things clear and actionable.

Principles of Digital MarketingDigital ResearchDeveloping ObjectivesCultural ResearchConnecting with the Customer
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Content Marketing

Module info & Overview

Digital media is fascinating and powerful because it’s super person-orientated, yet also data driven – you get to engage with how people think and also see how and what they do. 

This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the superpower ability to see what works.

Content Marketing Concepts and StrategyDeveloping a Content Marketing PlanPublishing and Distributing ContentUsing Content Research to Find OpportunitiesCreating and Curating ContentMetrics and Performance
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Social Media Marketing

Module info & Overview

It’s not just social media marketing, it’s a big warm pleasurable social media experience for your audience. Your brand needs to ring loud and clear through all the right platforms and we’re going to show you how. Learn how to grow and engage a community around your offering. Give these people more to care about. Reach further with paid marketing and get deeper insights.

Key Social Platforms for Digital MarketingGrowing and Engaging an AudienceDeveloping Data-Driven Audience and Campaign InsightsSetting up a Social Media Experience for a BusinessCreating and Optimizing Social Media Campaigns
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Search Engine Optimization (SEO)

Module info & Overview

You must be found. Which means you must make yourself found. Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement and the magical art of conversion. There is so much to ‘like’.

SEO FundamentalsKeywords and SEO Content PlanMeasuring SEO PerformanceAligning SEO and Business ObjectivesOptimize Organic Search Ranking
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Paid Search (PPC) using Google Ads

Module info & Overview

Pay-Per Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics and more – this is turbo-charged marketing practice with pinpoint precision.

Fundamentals of Paid SearchSearch Campaign ManagementPaid Search Campaign MeasurementPaid Search Campaign Creation with Google Ads
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Display and Video Advertising

Module info & Overview

YouTube. Because we have eyes to see. Learn how to set up, manage, analyse and optimise a channel worthy of much viewing. Also release the sales power of Google Display Network and more. Visual is where it’s at.

Fundamentals of Display and Video Advertising Google Display Network and Video Ad FormatsCreating and Managing a YouTube ChannelCreating Display and Video CampaignsTargeting Display and Video CampaignsMeasurement and Optimization
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Email Marketing

Module info & Overview

Are email lists still relevant? Oh yes. An email is post sent to your virtual home address so it’s important - but needs to be done properly to make sure that email gets opened and starts your target on a click-through journey of discovery. Also see how it can all be automated for max efficiency and let’s not forget the all-important regulatory stuff.

Email Marketing FundamentalsEmail DesignTesting and Optimizing an Email CampaignTools and StrategyCreating an Effective Email CampaignMarketing Automation
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Website Optimization

Module info & Overview

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, let’s get user-centric with best practice UX and go deep with data; activity tracking means insight - and insight is power.

Web Design and Website OptimizationDesign Principles and Website CopyPublishing a Basic WebsiteUser-Centered Design and Website OptimizationWebsite Metrics and Developing Insight
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Analytics with Google Analytics

Module info & Overview

Be all seeing, all knowing. This module helps you unleash the awesome capability of data. Discover what you customer wants, likes, needs and does. Go deep inside their journey so you can perfect their seamless path to purchase and beyond. This is not just great power, it is super power. (And we also cover the legal stuff because with that thrilling, addictive power comes responsibility).

Web Analytics FundamentalsCreating and Configuring a Google Analytics AccountMonitoring Campaigns with Google Analytics ReportsSetting Goals with Google AnalyticsAnalyzing and Recording Google Analytics Data
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Digital Marketing Strategy

Module info & Overview

We give you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high performance sports car round and round in circles on your way to the supermarket. That’s why we tie it all together with a Strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.

Digital Strategy FundamentalsSetting Strategy Objectives and KPIsDigital Strategy ResearchDeveloping a Creative StrategyExecuting a Digital Marketing StrategyCommunicating a Digital Marketing Strategy
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Who's it for?

The DMI Pro Program is aimed at:

  • Traditional Marketers and Marketing Executives who want to play a bigger, sharper game
  • Marketing Managers and Senior Management
  • IT Managers
  • Graduates with no plans to wait around
  • Small Business Owners who may or may not want to stay small
  • Career Changers
  • Entrepreneurs who want to be more entrepreneurial
  • Whoever needs to create an apply a digital marketing strategy for their organization
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Globally Recognized Certification

Over 47k Members
Globally trust DMI to progress their career.

92%

of our members have said that our course has had a positive impact on their career.

81%

of our members have been promoted after completing one of our courses.

88%

of our members are working at senior or management level.

Our members work for some of the biggest companies globally

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We get you in the game

Member Stories

Having gained an introduction to the digital field at Epsilon, I realized there were many more areas to explore and gain knowledge in. Digital marketing is a key part of every successful business, and is a career path I decided to pursue.

Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.

When I decided to rejoin the workforce, I recognized the digital skills gap in my CV, and knew it needed to be addressed before approaching potential employers.

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Now this is what you call support

We think of everything. We even packed for you. We threw in Forums, Knowledge Base and a ready and eager Support Team to make your journey easy.

Class Tutors

Expert and engaged, our tutors come from real digital backgrounds. They know this game.

Connected Community

Membership means you join a dynamic DMI network of digital players. Connect to real insight and opportunities.

Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

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Your questions answered.
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Everything you need to know about acquiring digital superpowers, connecting with the hive mind of digital talent via the Membership portal, building a titanium career with lasting Accreditation, how to take over the universe and more.

How long is this digital marketing course?

The DMI Pro is approximately 30-hours of digital marketing course content. The DMI Pro is delivered online. You can access your digital marketing course content wherever and whenever you want.

How much does this digital marketing course cost?

The DMI Pro costs to study online. This includes all course materials and the examination fee (first attempt only).

Where will my qualification be recognized?

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the DMI Pro carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Upon successful completion of the DMI Pro, you will become a Digital Marketing Professional.

The DMI Pro has been credit rated.

Who should take this digital marketing course?

Anyone can apply for the DMI Pro certification. A background in a related discipline is not required; the aim of the DMI Pro course is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.

The only prerequisite is that you have an interest in digital marketing and want to progress your career.

Upon successful completion, you will become a DMI Pro - Certified Digital Marketing Professional.

How is the digital marketing certificate assessed?

This Digital Marketing Certification is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centres.

The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

What competencies will you gain?

By earning this certification, you will:

- Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business. - Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert. - Understand the importance of digital channels and strategies and know how to use SEO online and offline, paid search, content, advertising and email to drive customer engagement.

What support will you get for your online learning journey?

Our professional certifications are available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:

- HD video lectures with accompanying downloadable course material. - Resources to help you with your studies including self-directed practical exercises and recommended reading. - An extensive content library how you need it, when you need it.

Is this digital marketing course technical?

No, in the sense that it is not a programing course, and you will not have to learn any coding. The DMI Pro Course focuses on the commercial aspect of online marketing.

The DMI Pro is a practical course designed to help you improve your business's online lead generation and customer engagement.

Stay relevant.
Stay connected to opportunities.
Get in the game - and stay ahead.