DMI Certified Social Media Specialist
Social Media Marketing Course
(Specialist Diploma in Social Media Marketing)
Learn Online
[price:SP_SMM-std]
Enrollment Deadline July 16th
Master social media and AI-powered strategies with hands-on learning, expert insights, and real-world tools. The latest version of DMI Social Media Specialist course, developed by industry experts, equips you with advanced social media expertise and AI-driven strategies for research, content creation, and campaign optimization. Through hands-on learning, expert-led walkthroughs, platform simulations, and access to DMI’s professional resources, you'll make an immediate impact, stay ahead of trends, and elevate your career.
FREE AI Course worth [price:TRACK_AIFDM-std] Included.
Why DMI?
- ✓ Relevance through industry expertise
- ✓ €11k salary increase on average*
- ✓ 79% got a promotion*
Download Brochure
DMI Certified Social Media Specialist
Social Media Marketing Course
(Specialist Diploma in Social Media Marketing)
Learn Online
[price:SP_SMM-std]
Enrollment Deadline July 16th
Master social media and AI-powered strategies with hands-on learning, expert insights, and real-world tools. The latest version of DMI Social Media Specialist course, developed by industry experts, equips you with advanced social media expertise and AI-driven strategies for research, content creation, and campaign optimization. Through hands-on learning, expert-led walkthroughs, platform simulations, and access to DMI’s professional resources, you'll make an immediate impact, stay ahead of trends, and elevate your career.
Enroll today and get a free AI Short Course worth [price:TRACK_AIFDM-std].
Why DMI?
- ✓ Relevance through industry expertise
- ✓ €11k salary increase on average*
- ✓ 79% got a promotion*
Download Brochure
DMI Certified Social Media Specialist
Social Media Marketing Course
(Specialist Diploma in Social Media Marketing)
Learn Online
[price:SP_SMM-std]
Enrollment Deadline July 16th
Master social media and AI-powered strategies with hands-on learning, expert insights, and real-world tools. The latest version of DMI Social Media Specialist course, developed by industry experts, equips you with advanced social media expertise and AI-driven strategies for research, content creation, and campaign optimization. Through hands-on learning, expert-led walkthroughs, platform simulations, and access to DMI’s professional resources, you'll make an immediate impact, stay ahead of trends, and elevate your career.
Why DMI?
- ✓ Relevance through industry expertise
- ✓ €11k salary increase on average*
- ✓ 79% got a promotion*
Download Brochure
How can a DMI Certification fast-track your career?
€11k
Get Rewarded
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
87%
Be More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification. 73% of those who were promoted credit DMI Certification for their promotion.**
DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
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By the Industry, For the Industry
DMI courses are developed under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers worldwide. As a results, the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.
Mia Mora
Director, GTM Strategy and Operations
Based in New York, NY, Mia is currently the Director of GTM Strategy and Operations, Technology Transformation at Google, and has held leadership positions in consultancy and sales throughout her career in Google, and SuperMedia. With a diverse skill set encompassing Mobile Advertising, Microsoft Office, Google Analytics, Sales Process, SEM Mia brings valuable insights to the industry.
Courtney Sembler
Senior Manager
Hubspot
As the Director of HubSpot Academy, Courtney is a dynamic leader shaping the digital marketing landscape with a deep understanding of inbound marketing. Courtney's expertise spans various facets of inbound marketing and customer education programs at scale, and she is committed to driving transformative growth and success on a global scale.
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Ruth leads Ads Marketing for YouTube in EMEA, leading a team that helps marketers across 12 markets achieve faster business growth with YouTube. She has a background in marketing, sales and customer strategy across the media, retail & tech industries, having previously worked for a boutique strategy consultancy as well as agencies within the Omnicom & WPP groups. She holds an MBA from INSEAD.
Neil Patel
Founder
Neil Patel Digital
Neil is a New York Times bestselling author and recognized as the top Search Marketing influencer globally. Forbes named him one of the top 10 marketers, and Entrepreneur Magazine recognized him for creating one of the 100 most brilliant companies. Neil has helped leading companies such as Amazon, Microsoft, and Google achieve remarkable growth through marketing.
Brian Corish
CEO & Founder
Elemental
Former MD of Accenture Song
With over 20 years of experience spanning tech start-ups to financial services, Brian thrives on disrupting traditional business roles with a blend of business strategy, artificial intelligence, technology, and innovation. From pioneering one of the world's first programmatic content delivery networks to winning entrepreneur of the year, to crafting highly differentiated customer experiences for iconic brands, Brian has led digital transformation across multiple industries, including F.S., Telco, and Automotive.
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New Content Added
What is updated?
The latest version of the course includes new lessons and practical resources that will enable you:
• Conduct AI-powered social research to maximise the impact of your social strategy
• Use AI tools to derive insights from data to develop and optimise your social strategy and campaigns
• Leverate AI to create engaging social media content for key platforms and social apps
• Implement your learning and drive immediate business impact with new practical toolkits
• Stay relevant by learning about the latest platforms such as Threads from Meta
• Develop better informed campaigns learning about the latest platform updates including LinkedIn, X
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Learning outcomes in a nutshell:
- Conduct social research and derive actionable insights from research data with the help of AI Plan, execute, and measure a social media marketing strategy
- Use AI to create engaging and converting content for social media platforms and apps
- Promote social media content effectively on key platforms and social apps
- Set up an effective Facebook Page and optimize Facebook platform features Manage Instagram and WhatsApp accounts effectively, and use these platforms to advertise a brand
- Build a company presence on LinkedIn and recognize best practices for advertising on the platform
- Set up YouTube and TikTok channels and use social video in marketing campaigns Plan and implement an effective social customer service strategy
Become a certified social media marketing specialist
Join over 300,000 membersaround the world, working for some of the worlds top companies using DMI to keep their careers and skills relevant. 79% of our members have been promoted upon completion of one of our courses and 65% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer.
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Program learning outcomes and content
WHAT WILL I LEARN?
Gain the expertise, practical skills, and AI-driven strategies needed to excel in today’s fast-paced social media landscape. You'll become a confident social media specialist, capable of building and executing data-informed strategies that drive real results across platforms.
AI-Powered Social Research
AI-Powered Social Content
Facebook, Instagram, WhatsApp, Threads
Social Apps and Other Platforms
YouTube, TikTok, and Social Video
Social Video Strategy
Social Commerce and Affiliate Marketing
Social Customer Service
AI-Powered Social Strategy
AI-Powered Social Research
Module Info & Overview
Learn to drive targeted digital campaigns by leveraging consumer insights and AI-enhanced research. Transform data into actionable insights, stay ahead of market trends, and optimize strategies to improve ROI and deliver personalized, impactful marketing efforts.
- Importance of Social Research and Insights
- Establishing Brand Capabilities and Goals
- Audience Research Tools
- Creating Customer Personas
- Competitive Research Methods
- Industry Trend Research
- Analyzing Data to Find Insights
- AI for Data-Driven Decision-Making in Marketing
- AI in Customer Journey Mapping
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“Professionals should focus on the practical skills that can be applied in real work environments to make an impact as a result of their studies. Collaborating with top industry leaders, I enjoyed contributing to this course’s content ensuring it reflects the latest trends and best practices.”
Olivia Kearney
Global Marketing Managed Microsoft Advertising
Bonus Content: DMI Membership Hub
Home of Hands-on Learning
When you enrol in this course, you will become a DMI Professional Member and access to DMI Premium Resources (worth €150) for FREE. Our Membership Hub is home of practical resources and go-to platform for bite-size continuous learning. Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you easily implement your learnings, and make an instant business impact.
Templates & Toolkits
- Digital Marketing Plan template
- Funnel Conversion Reporting Toolkit
- Social Competitor Analysis Tracker
- Social Media Calendar Template
- Email Campaign Calendar 2024
- Digital Media Tracker and Planner
- Digital Marketing Strategy Research Template
- Email Campaign Calendar 2024
- Digital Media Tracker and Planner
- Digital Marketing Strategy Research Template
AI Tools
- AI tools for Content Marketing
- AI tools for SEO
- AI tools for image generation
- ChatGPT prompt guide for Digital Marketers
Download a brochure to learn more about this course and the benefits of DMI Membership.
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Pricing
Join 80k+ DMI Certified Digital Marketing Professionals
Take your skills, knowledge and career to the next level. Enjoy instant access to your course once you enroll. Payment plans are available.
Pay In Full
or Download Brochure
3 installments
or Download Brochure
3 installments
or Download Brochure
Social + AI Bundle
or Download Brochure
Join 300k DMI members from companies like these.
Pricing
Buy Now & Start Your Course in January
Take advantage of our Cyber Monday Sale now and enjoy instant access to your course or decide to start next year. Payment plans are available.
Social Media Marketing
or Download Brochure
3 installments
or Download Brochure
3 installments
or Download Brochure
Social + AI Bundle
or Download Brochure
Join 300k DMI members from companies like these.
300,000+ members trust DMI to power up their careers
McKenzie Mullany
Marketing Director
Helped Drive Results
My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...
Gavin O’Leary
Social Media Specialist
Internationally Recognized
After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...
Kara Skehan
That Was Invaluable
There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...
Charlie Cantwell
Marketing Communications Manager
Useful Real-world Examples
The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...
Davin Kelly
Marketing Operations Specialist
Obvious Choice For Me
The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...
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Advanced Course
Ready to take your digital marketing skills to the next level? Immerse yourself in our range of advanced courses, each designed to empower you with the knowledge and skills to excel in the dynamic landscape of digital marketing. Ready to compare and discover your perfect fit?
DMI SPECIALIST
Digital Strategy & Leadership
DMI MASTER
MSc In Digital Marketing
View our advance course offerings to find the right path for your success.
Digital Marketing Apprenticeships
DMI is excited to partner with Estio, a leading provider of Digital Marketing Apprenticeships in the UK, to offer the Digital Marketing Apprenticeship Programme (Multichannel Marketer).
How It Works:
The apprenticeship programme costs £11,500, covered by the Apprenticeship Levy. If the company doesn’t pay the levy the government covers 95% of the costs, with the company only paying 5%.
13 months + assessment
Online Teaching, Coaching and Workplace Development
Level 3 Multi-Channel Marketer & Certified Digital Marketing Professional by DMI
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Who's this for?
The Certified Social Media Specialist Course is perfect for:
- Those with responsibility for planning, building, executing, managing, and reporting on social media marketing campaigns
- Anyone looking to pursue or advance a career in digital marketing
- Social media Content creators, Influencers, and Content marketers
- Social media consultants
- Marketing managers and marketing directors
- Digital Marketing Generalists, Specialists, and Managers
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What's included?
Practical Skills, Premium Resources, and Industry Network
6 months FREE with all courses.
Instant Access to Your Course
Get instant access to up-to-date content and the latest version of the course which reflects the latest trends and industry developments from AI to GA4. Learn anytime, anywhere with our learning experience platform.
A Globally Recognized Certification
Earn a globally recognised certification valued by employers that will help advance your digital marketing career.
DMI Professional Membership
Premium resources including toolkits, templates designed by top industry experts to enable you implement your learnings. Get inspired by latest case studies, articles and industry reports.
Connect with the Industry
Connect with over 300k industry professionals in the DMI Network, ask questions and shere ideas.
Continuous Professional Development (CPD)
Comprehensive CPD activities enabling bite-size continuous learning from live webinars to micro-lessons. Gain and record CPD credits to keep your skills and certificate up-to-date.
Skills Test & Practice Exams
Benchmark your skills against industry standards and get a skills assessment report for each skill from digital strategy to SEO. Know what to expect in the certification exam with our practice exam.
DMI Business Membership
Save up to 50% with our Business Membership Plans
Explore our award-winning courses and learning paths for each role and skill level for teams. Train with a colleague or as a small team and save up to 50%.
Our Training Is Trusted By:
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The DMI Student Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
Frequently Asked Questions
Everything you need to know about acquiring digital superpowers, connecting with the hive mind of digital talent via the Membership portal, building a titanium career with lasting Accreditation, how to take over the universe and more.
How long is the social media marketing course?
This course consists of approximately 27 hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.
How is the social media marketing assessed?
The Specialist Certificate in Social Media Marketing is assessed by one two hour exam. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent.
Does the course have payment plans?
DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over manageable instalments.
Where will my qualification be recognized?
Our digital marketing certifications are recognized globally. We offer online digital skills training courses in over 135 countries. On completion of this course, you become a certified digital marketing specialist. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.
What will my learning outcomes be?
Get world class, specialist knowledge and insight. Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere.
Where does the social media marketing course fit in the grading system?
Professional Diploma in Digital Marketing - Social Media Marketing is equivalent to a level 5 in the UK grading system.
When can I enroll in the social media marketing course?
Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example if you purchase your course on the 22nd of December 2024, your enrol date would be January 1st 2025 or February 1st if you wish.
How will I learn whilst doing social media marketing course?
Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.