Social Media Marketing Course - Advanced Training
In 2019, there will be 2.7 billion global social media users, making social networks the ideal platform to engage with and influence customers.
This specialist course is perfect for social media lovers. It will help you understand how to develop and curate shareable content and introduce you to the importance of marketing automation, strategy and planning.
Most importantly, it will explore the intricacies of key platforms such as Facebook, Twitter, Instagram and Linkedin along with social apps and social video.
Gain two free masters level short courses when you enrol for this course/class
Join over 32,500 members in over 100 countries!
DURATION
24 Weeks
(Part-Time)
SKILL LEVEL
Specialist
DELIVERY
Online/Class
PRICE
Validated by the Global Industry Advisory Council (GIAC) Members Include:
Program Learning Outcomes & Content
Becoming a Certified Social Media Marketing Professional will provide you with an in-depth understanding of how to strategise and implement effective social media marketing campaigns.
CERTIFIED SOCIAL MEDIA MARKETING PROFESSIONAL
Syllabus & Course Overview
In just 30 hours, you will be ready to develop and implement a robust social media strategy that fosters trust and increases sales. Boost brand awareness with content that makes your users want to share, tweet and pin your path to social media success.
— Read LessSocial Research
The Social Research module will introduce you to the key social media concepts and equip you with the research tools and techniques needed to discover everything you need to know about your audience, competitors, cultural and industry trends.
Topics
- Introduction
- Audience Research
- Competitive Research
- Cultural Research
- Data: Analysis & Strategy
Content Creation
The Content Creation module equips you with the knowledge and skills to resource a content management function, to target your audience, select your platform and make use of social listening and competitor analysis.
Topics
- Content Planning
- Content Creation
- Scheduling Content
- Content Strategy
Content Outreach
You will be introduced to the concept of content seeding and how to use content effectively over multiple social platforms. You will acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly sharable content.
Topics
- Content Publishing
- Content Analysis
- Content Strategy
- Content Targeting
The Facebook module provides you with a comprehensive understanding of how Facebook works as a platform for community building, content marketing and brand promotion.
Topics
- General Concepts
- Pages
- Platform Features
- Advertising
- Campaign Execution & Analysis
This module equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion platform.
Topics
- Setup
- Features & Functions
- Periscope
- Content Promotion
- Campaign Optimisation
The LinkedIn module gives you a comprehensive understanding of the benefits of using LinkedIn for marketing purposes. You will learn LinkedIn-specific features which will help you to facilitate campaign objectives.
Topics
- General Concepts & LinkedIn Context
- Personal Brand Presence
- Company Brand Presence
- Platform Features
- Advertising
- Analytics
Social Apps
Going beyond basic features and vanity metrics, you will learn how to navigate app-based platforms; Instagram and Snapchat, and discover the features that can be leveraged to deliver real measurable results in unique, creative and interactive ways.
Topics
- General Concepts
- Instagram Features
- Snapchat Features
- Account Management
- Advertising
- Analytics
Social Video
The Social Video module will introduce you to the concept of social video marketing. Focussing on YouTube, you will learn how to leverage the creative life cycle for audience development and advertising in order to build sustainable communities for lead generation.
Topics
- Introduction
- Youtube Setup
- Creative Strategy
- Audience Development
- Advertising & Analysing
Marketing Automation
The Marketing Automation module aims to empower digital marketers to automate their marketing processes in the areas of lead management, lead generation, lead nurturing, sales enablement, social media marketing automation and customer evangelism.
Topics
- General Concepts
- Lead Management
- Lead Generation
- Analysis & Optimisation
Strategy & Planning
Through the Strategy & Planning module you will learn how planning, researching, setting objectives, preparation, execution and learning are the key components of a successful social media strategy and ROI.
Topics
- Social Media Strategy Planning
- Strategy Research
- Content Creation
- Performance Reports
- Analysis & Optimisation
Become a Successful Social Media Expert
Social Media is a crucial part of any digital marketing strategy as it helps promote brand awareness, build trust and increase sales. This professional certification is designed to help you become the best social media marketer you can be!
Who is this Specialist Certification for?
Gaining a social media marketing certification will assure you have the essential skills and knowledge needed to excel as a social media professional. It is ideal for:
Social Media Specialists
Social Media Executives
Digital Marketing Professionals
Business Owners
Career Changers
Entrepreneurs
“Shortly after completing the course I was offered a position at Twitter, as a Marketing Operations Specialist, where my digital marketing skills are put to use on a daily basis.”
What competencies will you gain?
By earning this certification, you will:
Develop and implement social media strategies that foster trust and increase sales
Boost brand awareness with outstanding shareable content
Learn how to leverage the creative life cycle of social videos for audience development
Gain expertise from key platforms such as Facebook, Twitter, Instagram, LinkedIn, Snapchat and Youtube
Analyze and optimize campaign results
Supporting your online learning journey
Through this course, you will have the opportunity to study online via our dynamic online learning environment, known as the Class Network which provides you with access to:
HD video lectures with accompanying downloadable course material.
Resources to help you with your studies including self-directed practical exercises and recommended reading
An extensive content library how you need it, when you need it
Certification Roadmap for Industry Professionals
Our suite of certifications enables professionals - at all stages of their career - to progress from Associate to Master to learn relevant and industry aligned skills that can be applied to any role to drive career success.
Deadline for enrollment is June 12th
Spread the cost! Ask us about our new payment plans.
Become a Certified Social Media Marketing Professional
Boost your credibility, improve your knowledge and ensure customers share, tweet and pin your path to social media success.
