DIGITAL MARKETING

Do you need Digital Marketing Training for your Staff?

We provide flexible, tailored and scalable
digital marketing learning programs

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What our clients say

“I would recommend the Digital Marketing training to anyone, whether they’re working in digital marketing or not. It provides a great foundation for the importance of digital marketing.”

Damien White,
Web, Digital & Social Media manager


Our Digital Marketing programs

Once we know what areas you need to improve, we can design a learning
program for your staff drawing from a range of our industry aligned courses.

Find out what corporate training we offer today

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How can we help transform the digital
marketing skills of your staff?

Let’s work together to build digital marketing skills that are aligned to the
unique needs of your business in 5 easy steps

Diagnose

Identify the digital marketing strengths and weaknesses of your business

Design

Evaluate and design the best digital marketing training program

Implementation

Train your staff in digital marketing in a way that suits your business

Assess & Validate

Assess your staff’s digital marketing knowledge post-training and validate your investment

Return on Investment

Examine the impact of digital marketing training on your business

Find out how we can transform the digital marketing expertise of your workforce

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77% of CMOs worldwide agree that marketing has a critical role to play in their company’s innovation agenda

How will your organization benefit from
digital marketing training?

Become a Digital Marketing Leader

Industry Advisory Council Validation

Enable Digital Transformation

Employees with Industry Aligned Digital Marketing Skills

Internal Marketing Support

Improve Staff Retention

Proven ROI

Digital Skills Assessment

Find out how we can help boost your digital marketing capabilities

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What do our students say?

Davin Kelly, Twitter

Digital marketing is a key part of every successful business. I realized there were many more areas to explore (in digital) and gain knowledge in.

Kelly Herbst, HubSpot

Use as much information as you can in your current position. Seeing the application in your own company and industry allows you to see the true effects of digital marketing.

Kirk Dunford, RSA

Each step I took with the Digital Marketing Institute increased my skills and my role grew with them

Anna Moldovan, Google

I really enjoyed all aspects of the course, and I couldn’t highlight one in particular. For me, everything from the learning materials to the video lectures complemented my learning experience


We are trusted by leading brands

Frequently Asked
Questions

What digital skills do my marketing team need to excel?

That depends on the needs of your business and staff. Before we provide or tailor a course, we assess the digital abilities of your workforce to ensure their skills are aligned with industry needs. Once we understand your needs, a training program can be designed that upskills staff in key areas.

If I upskill and certify my marketing team in digital, how do I know that they will remain in the business?

The simple answer is, you don’t. However, according to Gallup, employees that are engaged and thriving are 59% less likely to look for a job in another organization.

This means that employees that feel invested in by their companies with a view to career development are much more likely to stay than those that aren’t.

If I upskill and certify my marketing team in digital, how do I know that they will remain in the business?

The simple answer is, you don’t. However, according to Gallup, employees that are engaged and thriving are 59% less likely to look for a job in another organization.

This means that employees that feel invested in by their companies with a view to career development are much more likely to stay than those that aren’t.

What are the L&D benefits in offering employees a certified course in digital marketing?

Certification demonstrates the skills of your employees to a high level of expertise. From an L&D perspective, a certification can standardize the skills of a global workforce and ensure employees are industry ready.

My digital team are millennials and viewed as digital experts. Do you offer specialist programs and a mechanism to benchmark knowledge?

We have a range of programs from foundational to expert. Our 3 specialist programs - social media, search and strategy and planning - are designed to upskill employees in particular areas.

In addition, our proprietary assessment tool can benchmark the skills of staff to peers and industry pre and post-training.

My digital team are millennials and viewed as digital experts. Do you offer specialist programs and a mechanism to benchmark knowledge?

We have a range of programs from foundational to expert. Our 3 specialist programs - social media, search and strategy and planning - are designed to upskill employees in particular areas.

In addition, our proprietary assessment tool can benchmark the skills of staff to peers and industry pre and post-training.

We need a bespoke digital marketing course specific to our industry. Can you build one and will it be certified?

Absolutely. Once we know the unique needs of your business we can develop a training program that draws from our various digital marketing programs (foundation and specialist).

We traditionally upskill through workshops, what are the benefits of online training?

Online training is ideal for workforces with busy jobs and lives. By providing 24/7 access to content from any location, your employees can upskill on the move and when it suits their schedule.

We traditionally upskill through workshops, what are the benefits of online training?

Online training is ideal for workforces with busy jobs and lives. By providing 24/7 access to content from any location, your employees can upskill on the move and when it suits their schedule.

Speak to one of our team today

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