DMI AI Specialist
AI for Marketing - Agentic AI and Orchestration
Learn Online
[price:SP_AI-std]
Enrollment Deadline Jul 8th
AI is changing how marketing works. This specialist certification gives you the practical skills to use it with confidence. From content and search to agentic AI and responsible data use, learn how to apply AI across every major marketing discipline, lead change in your team, and drive measurable results in an AI-powered world.
Why DMI?
- ✓ Industry expertise & practical skills
- ✓ Globally recognised certification
- ✓ 300k+ members, 80k+ certified professionals
Professional Diploma in Digital Marketing
Learn Online
[price:PRO-std]
Enrollment Deadline June 17th
Stay relevant and advance your career with the world's most recognized Digital Marketing Diploma developed by industry experts. Gain in-demand skills and get practical knowledge at a professional level such as digital strategy, social media, AI, PPC, email marketing, and more. Become a certified professional showing that you have industry aligned skills that can drive business success.
Why DMI?
- ✓ Globally recognised certification
- ✓ Join 300k+ members worldwide
- ✓ Payment Plans Available
Fast Track or Funded: Your Route to Digital Marketing Mastery
Choose the path that suits you best: Complete the self-paced DMI Pro course, or take the Digital Marketing Apprenticeship route to become certified.
DMI PRO - Certified Digital Marketing Professional
28 Hours
Online, Self-paced
Certified Digital Marketing Professional (CDMP)
[price:PRO-std]
Apprenticeship Programme + Certified Digital Marketing Professional
13 months
Online Teaching, Coaching and Workplace Development
Level 3 Multi-Channel Marketer & DMI PRO
Must be employed in a relevant entry-level role
£11,000
Levy funded (100% Free) England Only. Non-levy payers: 95% government funded.
How can a DMI Certification fast-track your career?
£9.5k
Get Rewarded
Graduates who said they got a salary increase (74%), got £9.5k (22%) increase on average.**
87%
Be More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification. 73% of those who were promoted credit DMI Certification for their promotion.**
DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
By the Industry, For the Industry
DMI courses are developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
Barry Thomas
Senior Global Thought Leader
Kantar
Adara Brown
VP of Growth
American Marketing Association
Sarah McIlroy
Dean of BPP Business School
BPP University
Prof. Dave Keighron
Professor of Marketing and Entrepreneurship
University Canada West & Douglas College
Neal Schaffer
Founder
Fractional CMO and Author
Nealschaffer.com
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
Learning outcomes in a nutshell
- 1Strengthen Your AI Marketing StrategyUnlock the power of AI to sharpen marketing strategy, planning, and execution across every channel, using AI-supported forecasting, scenario planning, and predictive analytics to make smarter decisions.
- 2Create Smarter Content with AIUse generative AI, ChatGPT, and large language models to produce, refine, and personalise content faster, while strengthening audience insight, content planning, and brand alignment.
- 3Stay Visible in AI-Powered SearchApply SEO, GEO, and AEO principles to keep your content discoverable across search engines, answer engines, and generative AI platforms as the search landscape continues to evolve.
- 4Scale Social Media with AIUse AI tools across content creation, community management, audience insight, influencer marketing, and Meta Advantage+ to improve social media performance and engagement at scale.
- 5Harness Agentic AILearn how to brief, deploy, and manage AI agents across marketing workflows, connecting context, memory, tools, and data to drive greater efficiency, scalability, and commercial impact.
- 6Lead AI Change with ConfidenceGuide your team through AI-driven transformation with the right change management frameworks, governance principles, and human-AI collaboration skills to drive confident, responsible adoption.
- 7Use Data and AI ResponsiblyApply predictive analytics, privacy-first practices, and GDPR-aware governance to turn marketing data into reliable insight while building trust and reducing risk across your organisation.
Program learning outcomes and content
What will I learn?
This specialist certification gives you the practical AI skills to work smarter, move faster, and lead with confidence across every major marketing discipline. You'll learn how to apply AI across content, search, paid media, social, and strategy, and how to lead responsible AI adoption in your team and organisation.
8 Modules
Approx 13.5 Hours Learning Content
AI-Driven Content Marketing
AI for Search Marketing
AI-Powered PPC and Display Advertising
AI for Social Media Marketing
Agentic AI for Marketers
AI and Change Management for Marketing Teams
Responsible AI and Data Use in Marketing
AI and Marketing Strategy
Analytics with Google Analytics 4 (GA4)
Digital Marketing Strategy
AI-Driven Content Marketing
Module Info & Overview
Harness generative AI, ChatGPT, and large language models to transform the way you plan, create, and personalise content. Use AI to generate and repurpose content faster, build sharper audience personas, map customer journeys, and identify stronger content opportunities, all while maintaining brand alignment and responsible AI use.
- Gen AI Models and Tools for Content Marketing
- Creating Marketing Content with Generative AI
- Using ChatGPT for Content Workflows
- Optimising ChatGPT for Content Creation
- Comparing AI Tools for Content Creation
- How AI is Changing Content Work
- Finding the Right Audience with AI
- Using AI to Spot Content Opportunities
“Professionals should focus on the practical skills that can be applied in real work environments to make an impact as a result of their studies. Collaborating with top industry leaders, I enjoyed contributing to this course’s content ensuring it reflects the latest trends and best practices.”
Olivia Kearney
Global Marketing Managed Microsoft Advertising
Pricing
Join 80k+ DMI Certified Digital Marketing Professionals
Take your skills, knowledge and career to the next level. Enjoy instant access to your course once you enroll. Payment plans are available.
Pay in Full
1 Payment
Payment plans
3 installments
Join 300k DMI members from companies like these.
300,000+ industry professionals trust DMI to power up their careers
Kelly Herbst
Senior Team Lead
Very Tenured
I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Institute in this area. Additionally, the chance to learn from the very tenured lecturers that they have on staff was the main draw for me.I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Ins...
McKenzie Mullany
Marketing Director
Helped Drive Results
My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...
Gavin O’Leary
Social Media Specialist
Internationally Recognized
After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...
Join 75,000+ certified professionals who trust DMI to elevate their career.
Kara Skehan
That Was Invaluable
There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...
Charlie Cantwell
Marketing Communications Manager
Useful Real-world Examples
The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...
Davin Kelly
Marketing Operations Specialist
Obvious Choice For Me
The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...
Charlee Grimson
Digital Marketing Coordinator
Helped Secure a Pay Rise
Since completing my course, I have been able to take on more solo projects surrounding SEO and have now taken on more paid advertising responsibilities. It also helped secure a pay rise which I was grateful for.Since completing my course, I have been able to take on more solo projects surrounding SEO and have ...
Elizabeth Schroeder
Executive Director
DMI Was Transformative
If I had to describe my time at DMI in one word it would be transformative for sure. It's amazing how much I learned especially considering that the courses were self-paced.If I had to describe my time at DMI in one word it would be transformative for sure. It's amazing ho...
Amalia Ritter
Helped My Career Path
The skills that I learned from this program have already helped me in my career path as I have been able to practically apply them at the time of learning them directly to my job.The skills that I learned from this program have already helped me in my career path as I have been ...
Anna Moldovan
Industry Manager
Great Learning Experience
After finishing my Masters, I took up a new role with Google! I now work as an industry manager, and I'm putting my digital skillset to good use.After finishing my Masters, I took up a new role with Google! I now work as an industry manager, and...
Serena Piasti
Brand & Marketing Manager
Very Flexible Approach
I was impressed by the wide range of courses that the Digital Marketing Institute provides. I felt that the Professional Diploma was the best option for me because it involves all the relevant topics, but allows also a very flexible approach to study.I was impressed by the wide range of courses that the Digital Marketing Institute provides. I felt t...
Ayo Akpewe
Digital Marketing Lecturer
Insightful (THANK YOU)
After researching the best places to study Digital Marketing, I chose DMI because the institute had the best reviews and was the most popular with Digital Marketing professionals.After researching the best places to study Digital Marketing, I chose DMI because the institute had ...
Sean Burford
Tech Sales
Fantastic
Everything is going digital now and it is a digital age we live in so I wanted to stay up to speed with the times and learn new skills that would make me stand out amongst the crowd.Everything is going digital now and it is a digital age we live in so I wanted to stay up to speed w...
Sinead Holmes
Digital Design
Fundamental!
I was impressed by the wide range of courses that the Digital Marketing Institute provides. I felt that the Professional Diploma was the best option for me because it involves all the relevant topics, but allows also a very flexible approach to study.I was impressed by the wide range of courses that the Digital Marketing Institute provides. I felt t...
Vivek Sagar
Assistant Marketing Manager
Enriching!
I am now an Assistant Marketing Manager! With the knowledge gained, I am now able to form, implement & analyze a marketing strategy integrating digital and traditional marketing channels. I can analyze website traffic and manage it much more efficiently.I am now an Assistant Marketing Manager! With the knowledge gained, I am now able to form, implement...
David Lacy
Empowering
I came across the Digital Marketing Institute website while doing some research and found that the diploma advertised was the right fit for my work-life balance commitments. Having the ability to study at my own pace was a big advantage.I came across the Digital Marketing Institute website while doing some research and found that the d...
Irina F
Great communication
Had a great experience with the communication team at DMI - from day 1 they were super accessible and available to help and answer any questions, pretty much in real time. This is especially important for me, as a Canadian taking a course in an Ireland-based school. Had a great experience with the communication team at DMI - from day 1 they were super accessible an...
Aleksandra Nenadovic
Corporate Communications Manager
Taught By Amazing People
To all future students of the Digital Marketing Institute – do not think twice, definitely attend! The Digital Marketing Institute's courses are taught by amazing people, very professional and experienced mentors and trainers, amazing crowd to know and be around. To all future students of the Digital Marketing Institute – do not think twice, definitely attend! T...
Bianca G
DMI have the tools
DMI have me all the tools I need to pursue a career in Digital Marketing!! I will definitely be doing more courses with them.DMI have me all the tools I need to pursue a career in Digital Marketing!! I will definitely be doin...
Jonathan Owen
Copywriter
Illuminating
I looked around and DMI looked like the best option. A good set of lecturers with excellent experience in the industry, well-presented learning, plus the Continuous Professional Development element.I looked around and DMI looked like the best option. A good set of lecturers with excellent experien...
Anthony G
Great institution for learning
This is a great institution for learning and brushing up on digital marketing - I highly recommend DMI if you're looking to break through into a career in digital marketing or if your a seasoned pro looking to take your professional development to the next level with a certification!This is a great institution for learning and brushing up on digital marketing - I highly recommend D...
Dave G
Excellent!
Excellent course materials that take one's career to the next levelExcellent course materials that take one's career to the next level...
Kelly Herbst
Senior Team Lead
Very Tenured
I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Institute in this area. Additionally, the chance to learn from the very tenured lecturers that they have on staff was the main draw for me.I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Ins...
McKenzie Mullany
Marketing Director
Helped Drive Results
My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...
Gavin O’Leary
Social Media Specialist
Internationally Recognized
After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...
Join 75,000+ certified professionals who trust DMI to elevate their career.
Kara Skehan
That Was Invaluable
There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...
Charlie Cantwell
Marketing Communications Manager
Useful Real-world Examples
The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...
Davin Kelly
Marketing Operations Specialist
Obvious Choice For Me
The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...
Charlee Grimson
Digital Marketing Coordinator
Helped Secure a Pay Rise
Since completing my course, I have been able to take on more solo projects surrounding SEO and have now taken on more paid advertising responsibilities. It also helped secure a pay rise which I was grateful for.Since completing my course, I have been able to take on more solo projects surrounding SEO and have ...
Who's this for?
This Digital Marketing Program is aimed at:
- Marketing executives and digital marketing generalists
- Social media and community managers
- Content creators and brand marketers
- Paid media, growth, and performance marketing specialists
- Email, automation, CRM, and customer engagement specialists
- Marketing analysts and research professionals
- Marketing operations and MarTech professionals
- Marketing managers, directors, and senior leaders responsible for AI adoption, governance, and team change
Advanced Courses
Ready to take your digital marketing skills to the next level? Immerse yourself in our range of advanced courses, each designed to empower you with the knowledge and skills to excel in the dynamic landscape of digital marketing. Ready to compare and discover your perfect fit?
View our advance course offerings to find the right path for your success.
DMI Membership Hub: Home of Hands-on Learning
When you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth €150) for FREE. Our Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning. Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.
Download a brochure to learn more about this course and the benefits of DMI Membership.
Hear from Our Graduates
Why Digital Marketing Institute?
- Expertise and exclusive focus on digital marketing
- Practical learning that drives business impact
- Courses developed in collaboration with top industry leaders
- Most in-demand and relevant skills
- More than a badge on CV: An applicable certification valued by employers globally
- 300,000+ Industry Professional Members
- Trusted by top businesses and universities
What's included?
Practical Skills, Premium Resources, and Industry Network
6 months FREE with all courses.
Instant Access to Your Course
Get instant access to up-to-date content and the latest version of the course which reflects the latest trends and industry developments from AI to GA4. Learn anytime, anywhere with our learning experience platform.
A Globally Recognized Certification
Earn a globally recognised certification valued by employers that will help advance your digital marketing career.
DMI Professional Membership
Premium resources including toolkits, templates designed by top industry experts to enable you implement your learnings. Get inspired by latest case studies, articles and industry reports.
Connect with the Industry
Connect with over 300k industry professionals in the DMI Network, ask questions and share ideas.
Continuous Professional Development (CPD)
Comprehensive CPD activities enabling bite-size continuous learning from live webinars to micro-lessons. Gain and record CPD credits to keep your skills and certificate up-to-date.
Skills Test & Practice Exams
Benchmark your skills against industry standards and get a skills assessment report for each skill from digital strategy to SEO. Know what to expect in the certification exam with our practice exam.
The DMI Student Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
AMI Endorsement
Endorsed by the Australian Marketing Institute
With the largest network of marketers across Australia, the Australia Marketing Institute (AMI) has been supporting the career progression of members and advancing the marketing profession since 1933.
Digital Marketing Institute is the only international partner and DMI Pro is the only professional certification endorsed by the AMI. Endorsement means that the Australia Marketing Institute recognises the quality and value of DMI Pro to the marketing profession and the impact on learner's knowledge and skills to perform their job role.
Enrollment to our DMI Pro program also enables you to receive 12 months AMI Membership
Frequently Asked Questions
How long is the AI for Marketing course?
This specialist course consists of approximately 13.5 hours of content across eight modules. You can access your course content whenever and wherever you want and study entirely at your own pace.
How is the course assessed?
The course is assessed via a two-hour computer-based exam consisting of 100 questions across multiple choice, matching, and drag-and-drop formats. The exam is delivered 100% online with no set intake dates.
Does the course have payment plans?
DMI provides a range of payment options to suit everyone and the same can be said for the digital marketing diploma. The course fee can either be paid in full or spread over manageable installments.
Where will my qualification be recognised?
Globally. The Digital Marketing Institute is the world's leading certification body for digital marketing education and our qualifications are highly sought after by employers worldwide.
What will my learning outcomes be?
By completing this course you'll be able to apply AI confidently across content, search, paid media, social, and strategy. You'll understand how to use agentic AI, lead responsible AI adoption in your team, and use data and predictive analytics to make smarter marketing decisions.
Do I need experience in digital marketing to enrol?
This course is designed for practicing marketers who want to build practical AI capability. A working knowledge of digital marketing is recommended to get the most from the programme.
Will this certification help my career?
A DMI specialist certification validates your AI marketing skills to employers and demonstrates that you can apply AI responsibly and effectively across modern marketing workflows. In a market where AI capability is increasingly expected, this certification sets you apart.
How will I learn whilst doing the AI for marketing specialist course?
Our courses are self-directed and delivered online via our cutting-edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.