“With the knowledge gained, I am now able to form, implement and analyze a marketing strategy, integrating digital and traditional marketing channels.”
Tell us a bit about your experience before the Digital Marketing Institute
I was working as a marketing executive. I was interested in the Digital Marketing field and saw the potential but could not completely take advantage and felt I was lacking complete knowledge.
What influenced your decision to study digital?
I believe the evolution of digital media opened up a completely new channel of marketing. It had been 8 years since I completed my MBA in Marketing and the skills & knowledge I had needed an upgrade to move ahead in my career.
Why did you choose to study the Professional Diploma in Digital Marketing with the Digital Marketing Institute?
The course offered a perfect mix that covered all the digital marketing basics. It was offered online, meaning I could study during my own time & at the end there was an online exam offering internationally recognized accreditation. This course forms the foundation though the subjects including – SEO, PPC, Digital Display Advertising, Mobile Advertising, Social Media Marketing, Email Marketing, Strategy formation & Analytics. I also think this is the perfect course to start with as a foundation to build upon further in the field of digital marketing.
Since completing the course in the Digital Marketing Institute, how has your Career progressed?
I am now an Assistant Marketing Manager! With the knowledge gained I am now able to form, implement & analyze a marketing strategy integrating digital and traditional marketing channels. I am able to analyze website traffic and manage it much more efficiently.
Is there any advice you would give to new students at the Digital Marketing Institute?
The Digital Marketing Institute are very helpful, resourceful & quick to respond, be sure to take full advantage!
In one word, how would you describe your time in the Digital Marketing Institute?