Student Stories

Vincenzo Pietropinto

Search Marketing

"Digital Marketing is a huge industry. I knew that I would have to certify my skills if I wanted to stand out against my professional peers."

Tell us a bit about your experience before the Digital Marketing Institute

I’ve been in the digital communication field for 8 years and have worked as a Content Specialist with a variety of small businesses before moving to Paddy Power in Dublin.

What influenced your decision to study in the digital field?

Digital Marketing is a huge industry. I knew that I would have to certify my skills if I wanted to stand out against my professional peers. 

Why did you choose to study your course with the Digital Marketing Institute?

I chose the Professional Diploma in Search Marketing because of its flexible online study options and the positive reviews I read about the Digital Marketing Institute..

Since completing the course in the Digital Marketing Institute, how has your Career progressed?

It’s only been 4 months since I took my final exam and my career has progressed significantly. I moved to London where I am the Digital Marketing Manager at The Burlington School..

Is there any advice you would give to new or future students at the Digital Marketing Institute?

The main piece of advice I have for future students is to make full use of their lecturers’ expertise and additional course materials. 

In one word, how would you describe your time in the Digital Marketing Institute?

Motivating.

Learn how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing & remarketing techniques.

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