“There has been a significant shift in the marketing industry and if you want to remain relevant and effective, digital must be a key player in your marketing mix.”
Tell us a bit about your experience before the Digital Marketing Institute
I started out as a creative artist but I have worked in the traditional marketing communications terrain for over a decade.
What influenced your decision to study in the digital field?
Marketing is constantly evolving, with the progression of the traditional marketer to digital marketer being an inevitability. There has been a significant shift in the marketing industry and if you want to remain relevant and effective, digital must be a key player in your marketing mix.
Why did you choose to study your course in Digital Marketing Institute?
I conducted extensive research into digital marketing courses and the Digital Marketing Institute always came first in the reviews. The deciding point for me was when I first spoke with the educational consultant at the Digital Marketing Institute, they were helpful and informative.
Since completing the course in the Digital Marketing Institute, how has your Career progressed?
We have since included digital in our company offerings, capitalizing on the rapid growth of internet access in Gambia.
Is there any advice you would give to new or future students of the Digital Marketing Institute?
Identify what works for you in terms of timing and convenience, then structure your studies around that. Take your time to digest all of the information… trust that it is all relevant, even if it doesn’t directly relate to your work right now. Remember to follow the Digital Marketing Institute on social media after your exams for valuable marketing content.
In one word, how would you describe your time in the Digital Marketing Institute?