Member StoriesPierce Ivory

Why did you choose to do a Masters in Digital Marketing with the Digital Marketing Institute?

My reasons for choosing the Digital Marketing Masters course at the Digital Marketing Institute were simple. I was familiar with the lecturers, the network and the surroundings. I was happy doing the postgrad. As everything was already in place, it was a natural choice for me to choose the Digital Marketing Institute.

Since completing the course in Digital Marketing Institute, how has your Career progressed?

My career has opened up in many directions. I am presently Content Marketing Manager at Advance Systems and truly involved in all aspects of digital, including content, lead nurturing, SEM, Social Media, Analytics, Video and so much more.

Every day is different. Since I added my first class honors, Masters Degree to my LinkedIn profile my connection requests have gone through the roof especially from recruiters.

What were your favorite aspects of the course?

I really enjoyed the entire process from the lectures with Kevin Griffin, the interaction with my course supervisor and the various stages of the thesis.

The research aspect of the thesis really opened the digital world for me as it allowed me dive deeper and specialize in semantic search personalization.

How did you find the course supports during your time in Digital Marketing Institute?

I found the course supports second to none. The class network and 24/7 access to course material was a fantastic asset to have at your finger tips.

Is there any advice you would give to new master's students at the Digital Marketing Institute?

Never doubt or question your reasons for signing up for the Masters degree. Stick with it, embrace it and become a member of a very exclusive group of Digital Marketers.

In one word, how would you describe your time in the Digital Marketing Institute?

Memorable.