Member StoriesMichael Labate

How would you apply the DMI learnings in your future role?

DMI skills will help me create the right framework and methods for the programs I’m involved in where creating pipeline and revenue is the objective. These skills have helped to fine-tune the way I approach buyer engagement, given the ever-changing business landscape where much of the early customer journey happens in digital.

Did this offering help provide you with a better understanding of the different core components of Digital Marketing? If yes, how?

Absolutely. It provided clarity and validation in many ways around the practices I’ve had experience in, such as SEO/SEM, but also filled in the blanks across things like tools and best engagement practices. In fact, one of the more salient components of the training for me is the tools. It’s helpful to be able to build a program knowing which tools would be most effective to help you attain objectives. Measurement was another key area that resonated, in terms of knowing the ‘what’ and ‘how’ to report on various aspects of performance.

Were there any challenges you initially thought of but found you overcame, if so how? (e.g. time, understanding the modules)

Committing the time to learn the modules and studying for the exam was challenging. This was mostly do to competing priorities with finalizing MBA, that happened alongside. However, I found the DMI to be compatible with some of my coursework which was useful.

What kind of learning programs do you want to see more of?

I’d like to see more DM strategy being explored in the training, in terms of having a business challenge in mind that’s translated into a marketing challenge. I feel like the DMI does a great job of unpacking lots of tactics and execution, but could balance well with a bit more focus on strategy.