Student Stories

Karen Bergin

Professional Diploma

"If you’re doing it online like I did, properly allocate time. Pretend as though you have class at a set time every week and make no other plans at that time. It will allow you absorb the information at a reasonable rate and leave you plenty of time to study at the end."

Tell us a bit about your experience before the Digital Marketing Institute

In terms of academic career – I previously did a BA in Geography & Mathematics in Maynooth University, an MSc in Sustainable Rural Development in UCD and an MSc in Cyberpsychology in IADT Dun Laoghaire.

Up until my move to UNICEF Ireland, I had worked in the education/training sector for a number of years.

What influenced your decision to study in the digital field?

Through my work with UNICEF I was looking more and more towards digital as a fundraising tool. I knew some of the basics, but I thought some formal training in the area would greatly benefit me, and the children I fundraise on behalf of.

Why did you choose to study the Professional Diploma with the Digital Marketing Institute?

I did some research online and contacted a number of different organisations who run courses in digital marketing. Ultimately, I was happy with the Digital Marketing Institute’s costs and reputation.

Since completing the course in the Digital Marketing Institute, how has your Career progressed?

I still work for UNICEF Ireland, however when I did the course I was the Direct Marketing Executive. I since went on to become the Direct Marketing Manager and I am now the Direct Marketing and Digital Manager.

Is there any advice you would give to new students at the Digital Marketing Institute?

If you’re doing it online like I did, properly allocate time. Pretend as though you have class at a set time every week and make no other plans at that time. It will allow you absorb the information at a reasonable rate and leave you plenty of time to study at the end.

In one word, how would you describe your time in the Digital Marketing Institute?

Practical.

Kickstart an exciting, dynamic career with our Professional Diploma in Digital Marketing. Strengthen your skillset and progress along a digital marketing career path with our cornerstone certification.

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