Member StoriesJonathan Owen

Tell us a bit about your career before the Digital Marketing Institute

My background before the Digital Marketing Institute was in journalism and copywriting, I've written for local newspapers, national magazines and done a fair amount of business and music writing. In the past, I'd dabbled in some digital marketing in an informal way, but wanted to formalize that learning.

What influenced your decision to study in the Digital Field?

It's such an interesting area, always evolving and critical to almost any business in the modern commercial world. So it made sense to me to do some formal study to back up my on-the-job learning. At the same time, it's an enjoyable subject to tackle because it factors into all of our lives on a daily basis, so beyond the career upside, it's also just a fascinating subject.

Why did you choose to study your course in the Digital Marketing Institute?

I looked around and DMI looked like the best option. A good set of lecturers with excellent experience in the industry, well-presented learning, plus the Continuous Professional Development element.

I chose the Professional Diploma in Digital Marketing because I wanted a good solid overview of the subject. I then added in a search marketing course and am now heading to study the Master's program.

Is there any advice you would give to new or future students at the Digital Marketing Institute?

As long as students are focused on the course, they will find it an enjoyable learning experience. For me, doing the practical learning attached to the course was beneficial and I'd recommend that.

In one word, how would you describe your time in the Digital Marketing Institute?

Illuminating.