Member StoriesHelen King

Tell us about your experience before DMI

I have worked in B2B marketing for a number of years. I started out working in computer publishing in London and am now based in Scotland working, once again, with IT but this time, for an IT Managed Service Provider, Pisys.Net.

Why did you choose to study for the Expert Diploma in Digital Marketing with Digital Marketing Institute?

Having taken a career break to have a family, I was looking to build on my digital marketing knowledge from a reputable institution. I chose to study for the Expert Diploma from the Digital Marketing Institute because of the DMI's reputation internationally and also because of the high calibre of tutors on the course. It was also important to me that I could access the tutorials online as I live in a rural location and didn't want to travel to my nearest city for a course. I was also looking to obtain transferable skills and knowledge that I could use in my company.

In what ways has completing the Expert Diploma positively influenced your career in the field of digital marketing?

I feel much more confident about all aspects of digital marketing and am looking to use the Expert Diploma to advance my position within the company. I have also been offered another marketing role within a start-up company, which is a potentially very exciting opportunity.

What was the most valuable lesson or skill you gained from completing the Expert Diploma in Digital Marketing?

Completing the Expert Diploma was, at times, quite challenging. I had been advised that it required a considerable amount of study time, and I found this to be the case indeed. As a mature student with a job and family commitments finding time to study was sometimes difficult. So, I think my most valuable lesson was commitment. This commitment to the course meant that I kept to my timetable for studying and completed the course successfully.

What did you find most beneficial about studying with Digital Marketing Institute?

I think learning from some of the best in the field of digital marketing was the greatest benefit for me. I find that there are so many 'experts' out there nowadays - it can be quite overwhelming. The DMI brought internationally recognised Experts together in this course, along with toolkits and study notes that I can use in my work at a later stage.

How would you describe your time in the Digital Marketing Institute?

It was definitely hard work and involved a lot of hours sitting in front of my laptop but it was all worth it. I am delighted to have passed the Expert Diploma and found it extremely rewarding.